Have a business? Do you have a website for it? Some businesspeople believe that having a website will not only help them create an online presence but also helps them avoid the tendency of being obsolete. More informed and more knowledgeable businesspeople however go the extra mile and has gotten involved in social media by joining several social networking sites and even building a social networking website of their own. This move allows them to gain entry to a larger and more lucrative market and embrace the power of technology buzz and do so with a personal touch.
Not everybody believes in the power of social networking though and its capacity to boost one’s business. They don’t think that creating a social network that will endorse their business brand name is that effective to enhance their productivity and profitability; and so they go about with their business everyday without really caring about social networking or taking advantage of its benefits. You wouldn’t want to be one of these businesspeople. If you don’t want to build a social networking website for your business then at least join several social networking sites that will help you see what existing clients and future ones as well think about your products and services. In fact, the sooner you do this, the better.
Now you probably realize you need to build a social networking website for your business but the question now is how do you go about achieving one? For one thing, you need to hire somebody to help you build it or if you are a technical person or even someone who likes learning new things, you can look into social networking software and consider building a website of your own. It doesn’t start and end in building the social network site though, you will have to make sure you build it in such a way that will precisely enhance your business. Know what type of data your clients would love to get their hands into and make sure it’s available for them in your social networking site. You will not only build a social network but also a good community where your business, your products and your services is the star.
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Social Networking websites such as FaceBook, YouTube, Bebo and MySpace offer people the chance to catch up with friends and make new contacts all around the world 24/7, but they are also vulnerable to identity fraudsters as they encourage their members to share large amounts of personal information about themselves in what is essentially a public space, where literally anyone could get hold of it and misuse it.
Identity fraudsters can use the most basic information about their victims such as name, address and telephone numbers for a whole range of unlawful activities, and social sites provide even more opportunities for them as many people divulge intimate details about themselves and their identities. Common problems associated with social networking sites include impersonation fraud, which involves thieves stealing enough personal information that they can actually impersonate their victims for a range of unlawful reasons, such as to access their financial accounts and steal money, and also set up new credit accounts in their name.
How to stay Safe on Social Sites
Social networking can be fun and rewarding, allowing you to stay in touch with all of your friends, but you should think very carefully about the information you are publishing online and never post anything that could be used by fraudsters such as your full name and address, date of birth, telephone number or details about your finances or employment. You should also take some time to learn about the security and privacy features on the social site you are using, and set them to levels you feel comfortable with. Most sites allow you to restrict the amount of people who can view your page, so you should be very careful about who you invite in as a ‘friend’. Remember that typical security questions asked by banks to verify the identity of their customers includes information such as your first school or the place you met your spouse, so don’t publish your complete life history online as fraudsters are very clever at spotting this sort of detail and could use it to gain access to your financial accounts.
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I am currently the publicity chair for my child’s school PTA. This is a new experience for me even though I have been in web administration and design, marketing, and social media marketing for years. I try to look for other PTA websites to see how others are using their sites and social media. Our PTA is not very active yet, the website is new as of this year, and the Facebook page was only created last year.
Using a Facebook page.
It seems that almost everyone has a Facebook page. This is a huge advantage for schools and school organizations. Here’s a list of what a school can use their Facebook page for:
Making Announcements. School staff and school leadership can easily make announcements that students and parents are comfortable using.
Scheduling Events. The calendar function makes a quick and easy way to let everyone know about upcoming events at the school such as fundraisers, school dances, PTA/PTO/PTSA meetings, conferences, field trips, and more. Best of all, it is then a constant reminder of what’s coming up unlike the usual old flyer that goes home once, twice if you’re lucky. Also, flyers get lost or sometimes don’t even make it into parents’ hands, not to mention the expense of paper and printing.
Brainstorming. Maybe you need ideas for a new fundraiser, or event theme. This is a great way to establish an open conversation about what students and parents would like to see or do.
Share Photos. There are always dozens of parents, families, and students taking pictures at every school event. What better outlet to share all of those photos. Photo tagging enables parents and students to add their own pictures to your photo library.
Volunteer Requests. This is a quick and easy way to ask for volunteers, even last-minute ones. Maybe one of your volunteers is sick or a teacher needs help making copies. Post a message for help and get someone quick!
Twitter can be a helpful outlet as well. Find someone on the school staff, like the principal, assistant principal, or school secretary to tweet once or twice a day or more on the day’s events. This can also be done by the school media person, if you have one, or a PTA member.
Using a website for the school and/or PTA, PTO or PTSA.
I can count the number of people I personally know that DON’T have internet at home or use a computer on a regular basis on one hand. Everyone’s “connected” today and schools and school PTAs should be taking advantage of this. According to the Census Bureau’s projected figures for 2011 school enrollment will be as follows:
Pre-kindergarten – Grade 8
Public – 34,974
Private – 4,598
Grades 9 – 12
Public – 14,580
Private – 1,363
At our school alone there are over 790 students currently enrolled for the 2010-11 school year and our elementary school is the smallest in the district. Keeping all parents and families updated without using the internet and social media becomes a very costly expense, an expense that most school systems can’t cover without sacrificing other, more beneficial programs for the students.
How should schools fix it? Ask. It is almost guaranteed that at least a handful of parents are familiar with web design of some sort, even if it’s just basic blog setup through Wordpress or Blogger. Is having just a blog ideal? No. But it is at least a starting point if they have limited resources. Wordpress is free, a domain is usually $ 15 or less, and site hosting can be a nominal monthly expense as well, about the cost of a ream of paper.
So get a Facebook page, a Twitter account, and a website and “trash” the paper notes. Watch parent and student involvement grow. Keep everyone informed. The days of paper-pushing are over! If you’re really bold, start an e-newsletter. Watch for a follow-up on creating an effective school newsletter.
Copyright 2011, Article by Sarah Baker of Eos Concepts, LLC. EosConcepts.com
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