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evelop a realistic Social Media Marketing Plan for a hypothetical bus







evelop a realistic Social Media Marketing Plan for a hypothetical business/organization of your choice 8-10 pages. Marketing Summary Choose a hypothetical business/organization and develop a Social Media Marketing P lan for it. Explain here the purpose of your Social Media Marketing Plan and why it is important for your chosen entity u2019s overall advertising campaign. How will it support your companyu2019s mission? Social Media Objectives Main Objectives – Summaries Objective 1 Objective 2 Objective 3 Summarize how your objectives work together for the growth of your chosen entity u2019s communication with consumers, as well as how they contribute to your overall marketing strategy. Target Audiences Audience Description Objectives Audience 1 Audience 2 Audience 3 State the characteristics of your target audiences including any data you have about demographics (based on segmentation) . How will these audiences influence your social media marketing campaign strategy ? What tactics will you use to get your messages to reach all three different audience s ? Message Synchronization and Integration Identify which venues /methods you will use to deliver your messages to your audiences. Business/Organizationu2019s website Business/Organizationu2019s message board E-Mail marketing campaign Print and/or mail media Events Etc. Identify which Social Media venues you will use to deliver your messages to your audiences. Twitter Facebook Google+ Pinterest Tumblr Youtube Instagram Flickr Myspace Other Monitoring and Listening Describe your plan for listening to your audience, monitoring conversation, and replying to audience questions/comments/concerns/messages. What is the structure of your Social Media team? Is there a daily, weekly, or monthly schedule for who will monitor the pages? If questions arise, whom should your team members contact for answers? Social Marketing Strategy Consider your audience and describe what type s of messages you will send. Will they be news, promotional, sale-relate

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