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Beyonce’s Pregnant At JC Penney – Facebook Eyeing TV- Beyond Social Media Show #173
Beyond Social Media hosts B.L. Ochman and David Erickson discuss why the fact that Beyonce is pregnant with twins makes JC Penney happy; Facebook TV; AI In Plain English at last; Starbucks Conscious Capitalism; #DeleteUber; The LEGO social network for kids; Ghost Chatting; Tostitos as your Designated Driver; SNAP files IPO and Snap Lenses Get Smarter; there is no bacon shortage – repeat! there is no bacon shortage …and much, much more. BEYOND SOCIAL MEDIA HOSTS B.L. OCHMAN Twitter: http://twitter.com/whatsnext What’s Next Blog: http://WhatsNextBlog.com/ YouTube: http://youtube.com/whatsnextblog Google Plus: Http://plus.google.com/+BLOchman DAVID ERICKSON Twitter: http://twitter.com/derickson http://twitter.com/thedailynumbers e-Strategy Blog: http://e-StrategyBlog.com/ e-Strategy Trends: http://Trends.e-StrategyBlog.com/ YouTube: http://youtube.com/estrategy BEYOND SOCIAL MEDIA SHOW Web: http://BeyondSocialMediaShow.com/ YouTube: https://www.youtube.com/user/BeyondSocialMedia Google+: http://plus.google.com/+beyondsocialmediashow. Twitter:@BSMediaShow http://twitter.com/bsmediashow iTunes: http://beyondsocialmediashow.com/iTunes Stitcher: http://beyondsocialmediashow.com/Stitcher. iHeartRadio: www.iheart.com/show/263-Beyond-Social-Media Subscribe to Beyond Social Media Show on iHeart Radio: www.iheart.com/show/263-Beyond-Social-Media
Social Media Marketing 101 – How to use Facebook
Using social media marketing has become a very common concept. Many companies are trying to make use of social media for their website marketing and promotional activities. However, this does not mean that all of them using this marketing achieve success. So who are the people who make use of social media in the best possible manner? These are people who use the social media in the right way. A social media marketing site has to be used in the right way to expect positive results. So how do you use it in the right way?
Many people have a habit of going on promoting themselves whenever they interact with people through social media. Well, that is not going to work. You have to establish yourself as a listener and conversationalist. One of the most important things that you need to understand is that the interaction has to be both ways and not just one way traffic. Give others a chance to speak. Be a good listener and show interest in their conversation as well. By doing this you would gain respect and in time, people would find it difficult to deny your offer of visiting your website and this way you would be able to increase traffic.
You should be able to create good content. You will not taste success only by interacting to hundreds of people everyday. You need some great content to attract people towards your business and website. People love to read content on the web. However, if you notice there are not many great people who can come up with mind blowing content. This means that you have plenty of opportunities.
You can even make use of some great videos as a part of the social media marketing strategy. Videos are something that sometimes catches the attention of an individual more often as compared to content. A good video describing your business and promoting it can help you in a great way to increase traffic to your website.
Social Networking sites are now the most trafficked sites in the world today and they are growing. A good idea is to get a good in-depth analysis of your target markets to identify which social sites that your company should appear in. Put together a strategy and plan than just get out there and be Social!
Do Your Own Ning Thing: Create Your Own Branded Social Network with Ning
The social media is a very powerful tool to promote your brand. The main advantage of this type of promotion is the relative low cost that is incurred. Below are some of the tips that could guide you to a safe and profitable means of online branding. Branding inevitably starts with your website. Make your website in a simple but efficient manner so as to exude professionalism. Then, there is the blogging part. Blogs are highly useful in expanding the popularity of your product and company. Make sure that your blog resembles your primary website. This would authenticate the identity of the blog. Blogging is one of the most important weapons in your arsenal as it allows meaningful communication with the customers or potential customers.
Next, make sure that the social profiles that you personally have promotes your brand in some way or the other. One way you could accomplish this is- by putting the logo of your company as profile pictures in the networking sites. Make sure that your logo is not stretched or cropped oddly. Some networking sites crop the pictures if they are bigger than the available size. Disfigured logo could raise questions not only at your brands authenticity but also at the professionalism of your company. Another important thing is to make links. These links should be connected to other popular sites like Google, Facebook, Twitter, etc. Make sure that your brands links are placed in easily noticeable parts of these sites. Link your social profiles to your official site as it would help people realize that the social profile is related to your brand. Try to make link building an ongoing initiative. This would help your company brand to lead in case of searches.
Then again lays the challenge of uploading your content strategically. The social networks must be used with care so as to proliferate content related to your industry specific keywords. Make sure that the content you upload contains essentially the name of the product and other such basic information about the product.
Keep in touch with your customers to give them the feeling of your involvement. Participate in conversations with your customers through your blogs and social profiles. Reply to the comments that you receive. Make sure to be pleasantly cordial even if the comments are baseless and provoking as your comments would attract other would be customers. Do try to learn from constructive criticism posted and respond accordingly Social media could take your business to the next level in seconds. But do remember media is a double edged sword. So use it wisely to promote your brand value.
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How do Social Networking Sites Make Money – Can You Really Make Money Via Social Media?
The Internet has revolutionized not just the manner of sharing information, but also the manner in which people interact. Because of technology, communication can now be done instantly, regardless of time zone and distance. This click-away interaction was further empowered with the advent of social networking.
The presence of these small groups or communities online has already come a long way. The first email sent in 1971 was just between two computers sitting next to each other. Today, instant messages can be exchanged even if the parties interacting are from the two opposite poles of the globe. Information sharing is also not limited to texts anymore since photos, audio files, and even videos can be easily published or sent over the Internet.
The social networking sites later on evolved into different faces and forms. Friendster was born in 2002, replacing Geocities and Six Degrees, and its popularity paved the way for other similar sites like MySpace, YouTube, Twitter, and Facebook, among others. Even their functions also developed from being mere interaction sites to becoming efficient trading venues.
Today, these social networking sites are also a popular tool for developing marketing techniques such as conducting business contests. For those who are curious as to how they can maximize the social media for the promotional competitions they devise, here are a few brilliant ideas. Basically, these suggestions from business experts focus on timeliness, creativity, and connection.
In terms of timeliness, the business contest ought to be themed appropriately depending on current events and seasons. For instance, back-to-school promos can be devised before another academic year starts. Trick-or-treat and Easter egg hunt contests can be conducted as well during their respective seasons.
Creativity, on the other hand, calls for techniques that can make the most out of the features of various social media. With that, the assistance of business competitions expert consultants can be a big help. These professionals know how to plan and execute photo and video contests whenever applicable and they also have the most brilliant suggestions for advertising the said promotional competitions online.
Finally, these experts on business contests can also help in attracting more participants through interesting strategies that can hook audiences, and by having a sense of connection with the devised competition, people would be eager to constantly join and share the game with more people. Of course, businesses should not disappoint their potential consumers by making sure that their prices and rewards are given appropriately through effective award management systems. For more social media contest ideas and techniques, check out http://blog.empowerment-group.org/2010/10/creative-contest-ideas-to-promote-your.html.
Leafit Review | Discover the Leafit Social Network
In a few words, this is an attack that normally serves hackers to gain access to enterprise networks or to target individuals, depending on the purpose of the attack.
The purpose of this article is to highlight the importance of privacy security on the Internet and how this is related with social engineering. An example of social engineering attack involves the attacker, the victim and the information retrieval. Imagine that you post on facebook some destinations and places that you have visited and you have described them with enthusiasm. An attacker could exploit this information so as to call you up (find your number in a catalog or even from facebook or send an e-mail). Then the attacker asks you to give your personal information, with the excuse that you’ve won a money price from a lottery, made for a Hotels customers, in which you had stayed as long as you were visiting the places you describe in your profile. Probably you might trust him and give him information about you, even your social security number or possibly your bank account. The next step is to call your bank and pretend to be you, claiming that your online account was blocked and you will need a new password. The data that the bank will require are already in attackers disposal and the request can go on. This is an easy way to lose money and not be aware of the fact at all, at least not in the beginning.
It is one of many examples, which occur in everyday life, but most of us dont know the dangers that exist, while overexposing so many personal data. Even bigger is the risk for companies, especially if we think the increasing use of Linkedin, which is a social network designed exclusively for professionals. Many users publish their CV and often share it with people they have never met. There are many ways an attacker can exploit such information and they can lead to a breach a companys infrastructure and jeopardize sensitive data and business continuity.
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- Should You Kill Your Enterprise Social Network?
Brightlocal Review – Local SEO Client Management Tools
Get your free 14 day free trial of Brightlocal here: http://www.noshameincome.com/brightlocal In this Brightlocal review I’m going to break down what the tool is and why you should consider picking it up if you are doing local SEO for your clients. Brightlocal is an all-in-one tool designed for SEO agencies, consultants or for local businesses to track and improve performance with local SEO campaigns. It offers tools such as rank tracking, citation tracking, review management, Google My Business optimization, website auditing and more. Brightlocal Review Overall this tool is an awesome suite of tools designed for helping you rank businesses higher in the Google local map pack specifically for local businesses. Let’s discuss each of the tools included and some of the additional features that Brightlocal offers. As soon as you login you have a main dashboard where you can manage your clients and locations for those clients. Brightlocal will have you enter in your client’s business information so they can search for existing business listings and information about the business. You also have a dashboard for each of those clients locations where you can manage all of the different reports and use tools specific to that location. Let’s go through them. Rank Tracking You can enter keywords to track both organic and map pack rankings. Reports can be setup to run on any interval you want such as weekly, bi-weekly, monthly or otherwise. As rankings are changed you will get notifications in the dashboard of either improved, neutral or dropped rankings. Overall the tool is very useful and in the years I’ve used Brightlocal It’s always been pretty good about tracking rankings, especially for the local map pack. Citation Tracking Citations in my opinion is really just a fancy word to label ‘business listings’ such as Yelp, Google My Business, Yellowpages etc. If you have done any research about local SEO you will know that citations are very important for improving your rankings in the local map pack on Google. Brightlocal allows you to track and audit existing citations as well as sources where you may be missing a citation. They even offer a service where you can get them fixed or created for you. Overall the tracking works pretty good but you will sometimes see it finds sources that are slightly off (assuming it’s the same business with an in-consistency). You can use the citation audits to also determine what the top competitors have for citations based on a provided keyword. This is really powerful for matching your competitors and beating them at their own game by creating more high quality citations and improving existing ones to have the correct Name, Address and Phone (NAP) information. Review Tracking Another awesome feature is the ability to track reviews for the business. If you set this feature up to re-run the report every week you can get a full glimpse into new reviews for the business across all kinds of different review sites. The major sites being Google, Yelp and Facebook among many others they can track for you. The reporting shows you growth of the reviews over time and you can also filter the reviews from worst to best. You can even go in and respond to the reviews as needed. Google My Business Reporting Having a fully optimized Google My Business page is going to be one of the most important ranking factors for ranking in the 3 pack. Luckily Brightlocal also provides a full in-depth overview of your Google My Business profile information, images and the keywords you wish to track in the local rankings. You can also find information surrounding duplicate profiles, NAP problems, and other on-page SEO issues that could be negatively affecting your rankings. Local Search Audit – This is another awesome feature that more or less gives a small glance at all of the other features combined in one big summary. This is perfect for showing potential prospects the issues that exist with a website and perfect for closing local SEO deals. Google Analytics – You can sync up a Google Analytics account which will simply just give you an additional way of viewing traffic metrics without actually logging into the analytics dashboard. This is a nice addition to all the other reports for clients. Social – You can also track growth on both Facebook and Twitter for your client. This isn’t really a management tool for social media but more of an additional reporting tool they added in 2016.