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As a marketer disguised as a consumer, I enjoy being actively solicited. I can’t tell you how many hundreds of friend requests I’ve received over the years via MySpace, Facebook and Twitter. What I can tell you is how many I’ve accepted – 3. Most of these were businesses reaching out in an attempt to introduce me to their products and yes, this does include bands. I consider musicians to be business owners with a product that needs to be sold just like anything else. I accept those 3 solicitations from a local cake decorator, a band from California and a fellow marketer. Maybe I am someone who critiques more difficultly then others because of my career but I would like to share with you the reasons I choose to accept these solicitations because I think it may help business sway their pathetic attempts at social networking in a more profitable direction.
When I was first confronted by a personalized friend request on MySpace from a local cake decorator, I was intrigued. The first reason I didn’t automatically click the “block” button was because it was something new, something I hadn’t seen before – a cake decorator who owned her own business reaching out to the local community, I was impressed to say the least. The second was because she sent a personalized message with the request, it said: “Hello, my name is [Name Here] and I decorate cakes. There is always a birthday, wedding or anniversary so I thought you would like to add me in case you should ever need a cake!” You can’t beat that message, you really can’t. I enjoyed its simplicity and how genuine it sounded. The third reason I accepted was because her picture wasn’t something obnoxious and distracting, it was a candid image of one of her best custom cakes. Maybe it was my passion to support local small businesses, the fact that the request was so refreshing or that she doesn’t SPAM bulletins or messages or status updates. That will get someone deleted quickly and I will get into that in my third and final example below.
If you (as a consumer) have a MySpace or Facebook – I can almost guarantee that you’ve been friend (fan) requested by a band at least once. These are some of the most struggling young individuals who actually know a lot about the different websites to join and how to send requests for better exposure but have absolutely no idea what they are up against. There are thousands, maybe hundreds of thousands of bands sending SPAMED requests each day – so what set this band apart from the rest and spiked my interest enough to accept their plea? Most of the examples of things I appreciated about the requests will run common through my three “acceptance” examples because they are all just proper conduct when sending a request.
The first thing I noticed about this band that made them different was their default picture. It wasn’t of flaming skulls or weird cryptic text written in blood, it did not contain weird cult-like images of cows being sacrificed or the typically image of a red rose – it was candid image of their band and it wasn’t professionally taken. The second thing and final thing that caught my attention was that they set the music player on their page to only play when you clicked play. Who here has visited a MySpace page before and been blasted by music? We all have. This showed me that they didn’t want to push their music on me and that they wanted me to make the first move. I browsed their images and read the short about me and clicked the Play button. The music wasn’t necessarily what I typically enjoy but I accepted the friend request and have started to listen to their music – and that’s what’s most important.
The third and final example of a business that I decided to accept a request from came via Twitter. Unfortunately, businesses are trying way too hard to force themselves into networking these days and Twitter is a terrible place to learn network etiquette. The way businesses treat a tweet-relationship is a terrible, terrible way to gain market share. I was recently ‘followed’ by a company that specializes in marketing and PR. At first, I felt that they simply aligned my interests with their own and sent the request, so I didn’t reciprocate the request by following them. However, when I had a few moments I looked over their recent tweets and found a few things that I enjoyed.
This company posted very useful, industry related information and links in their tweets and didn’t use their Twitter account to SPAM information or sales about their own organization. This is a common fault with businesses and Twitter – no one cares that you are the self-proclaimed experts in the field. I accepted this request because they posted short and useful tweets that also included brief updates about the new relationships they forge with clients. These are examples of ‘ok’ tweets. Finally, I noticed something else and this is very important. I looked at their following to followers ratio. About 50% of the people they are following follow them in return. This is an awesome ratio for a business and I was quickly impressed. You are always tipped off when the ratio is 17,385 following / 123 followed.
So what can you as a business do to improve your chances of being accepted in the online social networking world? It’s actually quite simple. Here are three rules to get started:
1 – DO NOT SPAM – This includes friend requests, bulletins, messages, status updates, tweets and referral requests.
2 – KEEP IT PERSONAL – When sending a request treat it very professionally but try to add a personal message, keep it short and to the point.
3 – DON’T TWEET NONSENSE – Consumers will quickly identify a tweeter who posts things that have no value and do it every few minutes.
Mega-corporations like Bank of America are starting to adapt to the sensitivity of social networking with their clients. In this case, it can become more harmful then helpful should you begin to bother your current customers. Small businesses seem to have jumped right into their efforts to network sometimes do not have the guidance to engage these methods properly just yet. You can quickly expand your online portfolio if you follow just a few simple steps (some listed above) and do so at a careful pace. I encourage business owners, especially small business owners to do some research and test it out personally before plastering their company names in front of everyone. Learn the programs, language and techniques first and lastly – have fun! Enjoy this opportunity, it will help you make it more personal!
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In a few words, this is an attack that normally serves hackers to gain access to enterprise networks or to target individuals, depending on the purpose of the attack.
The purpose of this article is to highlight the importance of privacy security on the Internet and how this is related with social engineering. An example of social engineering attack involves the attacker, the victim and the information retrieval. Imagine that you post on facebook some destinations and places that you have visited and you have described them with enthusiasm. An attacker could exploit this information so as to call you up (find your number in a catalog or even from facebook or send an e-mail). Then the attacker asks you to give your personal information, with the excuse that you’ve won a money price from a lottery, made for a Hotels customers, in which you had stayed as long as you were visiting the places you describe in your profile. Probably you might trust him and give him information about you, even your social security number or possibly your bank account. The next step is to call your bank and pretend to be you, claiming that your online account was blocked and you will need a new password. The data that the bank will require are already in attackers disposal and the request can go on. This is an easy way to lose money and not be aware of the fact at all, at least not in the beginning.
It is one of many examples, which occur in everyday life, but most of us dont know the dangers that exist, while overexposing so many personal data. Even bigger is the risk for companies, especially if we think the increasing use of Linkedin, which is a social network designed exclusively for professionals. Many users publish their CV and often share it with people they have never met. There are many ways an attacker can exploit such information and they can lead to a breach a companys infrastructure and jeopardize sensitive data and business continuity.
Social networking sites have educational benefits
Social networking websites are becoming more and more popular and vital for most people all over the world from the young to the old. Moreover, everyday there are millions of views to such websites. However, have you ever wondered how the office environment where the young and zealous engineers of Facebook, Twitter, YouTube, MySpace, or Flickr. Let’s take a general overview of the top social networking websites and their offices as follows:
With more than 400 million registered users and over 60 million status updates posted everday, Facebook is currently known as the world’s most popular social networking website worldwide. It is co-founded by Mark Zuckerberg, Chris Hughes and Dustin Moskovitz, who were roommates and fellow computer science students at Harvard University. In addition, Facebook’s office is located at Palo Alto, California, USA, and their employees have chances to work in the modern and convenient environment.
The entertainment zone of Facebook’s office in California, USA
Modern facilities inside Facebook’s headquarters
Cafeteria for employees of Facebook
Acquired by search-engine large Google in November 2006 for US$ 1.65 billion, YouTube is now the world’s most popular video sharing website. Last year, YouTube video stream top a massive 1.2 billion in a day. The video-sharing platform supports users to upload and share videos of various genres including comedy, news broadcasts, music, etc. The YouTube headquarters is located at San Bruno, California, USA.
The gyms for Youtube’s staff after hard work
Youtube’s office in California, USA also builds a modern swimming pool to improve employees’ health
The hall of Youtube’s headquarters are close to natural environment
Staff can relax by karaoke right at the headquarters
Twitter is the world’s leading micro-blogging platform with 54 million users and has moved into the sixth floor of 795 Folsom St., a 184,000-square-foot building which is owned by AOL. Moreover, the Biz Stone, Evan Williams or Jack Dorsey are known as the co-founders of Twitter.
Twitter also builds a modern kitchen for staff
Canteen of Twitter with two main color including white and black
The office is designed in the creative way to help employees feel comfortable when working
The entrance to Twitter’s headquarters
Top Famous Drop-outs in the World
Top Earners around the World
Most powerful companies in the world
Social Networking for Business: The Values and Dangers
Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.
- Social Media Marketing Tutorial Part 1 – Facebook for Business
- How To Create A Social Networking Site For Free!