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Implementing an Enterprise Social Network
What is enterprise social networking?
Enterprise social networking facilitates the relationships between people with similar business interests and/or activities through the use of online social networks, much like the collaborative approach of the wireframing software Pidoco. This is typically done by employing enterprise social software: software that is used in business/commercial contexts. Enterprise social networking often modifies the software platforms and corporate intranets of larger companies to organize collaboration and communication among users. Additionally, extant social networking sites are employed by those with specific business interests to give visibility to their enterprise. For example, a company that creates a fan page on the website Facebook is utilizing a form of enterprise social networking by creating a space for users to gather and exchange information through the structure of a larger, external social networking site.
The enterprise social networking trend
One of the major trends in enterprise social networking is the use of enterprise social software by companies to create in-company networks that promote collaboration among stakeholders. Moreover, many companies are investing capital in training their employees to become more proficient in cloud computing and SaaS, since these technologies have become the driving force behind many social networks and, by extension, enterprise social networks. Enterprise social networks are being used by employees to share tips, ideas, and information in a quick and engaging manner. It is the hope of many companies that enterprise social networks will increase efficiency, competiveness, and the flow of creativity. Much the same trend has been observable in the increasing use of collaborative software solutions in various fields, from office applications like Google Docs to wireframing and UI prototyping to file sharing and more.
Problems with enterprise social networking
The enterprise social networking phenomenon is spreading like wildfire, and as with all fires, naturally there is potential for burn damage when using this approach. Some of the problems that are currently associated with enterprise social networking include:
Too much transparency: Social networks are hard to monitor and control and the spread of sensitive company information may be a little too transparent for professional comfort.
Lack of familiarity with social networks: While in the future this will likely be an obsolete point, the fact remains that many employees are unfamiliar with the social networking concept or process, and many might even find it distasteful to use in the work place. One way to make new users quickly familiar with social networks is the usability of the system, which can be optimized and tailored using prototyping or wireframing techniques during the early phases of the deployment process.
Lack of Adoption: Just because a company is employing an enterprise social networking strategy it does not mean employees will use it. The design of the user interface can be one barrier to adoption if it is not tailored to user needs. This can become tricky if a company has made a great monetary investment in the technology. The dilemma becomes how to enforce its use without seeming tyrannical, particularly because there is a great amount of subjectivity regarding what individuals feel is an appropriate amount of time to spend using social networks. A good way to foster adoption is to provide user interfaces that enterprise users can relate to. Usability testing during early implementation phases utilizing wireframes or UI prototypes can become a critical success factor.
Why is enterprise social networking ultimately important to the future?
Enterprise social networking is important because it nurtures business collaboration and creativity within the technological context that now permeates nearly every aspect of human interaction. The way we communicate, the way we collaborate, and the way we relate to each other is so entrenched in the technological sphere that it has become increasingly necessary for the business/professional aspect of life to align itself with a social networking phenomenon that, at first glance, seemed to arise purely for pleasure. Making social networking a productive aspect of the professional world provides an example of how technology manages to seamlessly integrate all aspects of our lives with the click of a button. Whether or not this a good thing is an entirely different question, but the reality is that technology is the world we live in.
Organization Mining Using Online Social Networks – MAFIADOC.COM
https://goo.gl/7P9xWJ Sep 2, 2013 – Mature social networking services are one of the greatest assets of today’s orga- … For example, the Facebook1 social network has more.
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There are very few secrets in the world anymore. This is mostly due to the fact that social networking has opened up a world where almost every thought goes onto the Web for all “friends” to see. This phenomenon has caused families to be split, marriages to be dissolved and children to experience their parents’ unfiltered thoughts on a daily basis. Has putting our thoughts out for all to read on a daily, sometimes hourly, basis caused more problems for our society as a whole, or has it opened up a world of free speech and opinion for all? Danish philosopher Soren Kierkegaard once said, “People demand freedom of speech as a compensation for the freedom of thought, which they seldom use.” Has his thought come to life in the online society we have created? Is social networking bringing people closer, or pushing our society even deeper into our self-made solitary confinement?
These questions are being taken very seriously by many different groups of people. Online bullying has become an overwhelming problem with teens and young adults, as well as in the workplace. Without the right security measures, everything that people put out in these public domains is subject to being scrutinized and looked at by anyone in the world. Studies are being done on the effects of the amount of time that teens and young adults spend in this online universe versus the time they spend actually having peer contact. Is this way of interacting with others a constructive, healthy activity or is it just one more way to seclude oneself and hide behind the screen of a computer?
All these risks aside, what is it that society is teaching the youth of the world? Is it a constructive networking tool for businesses and professionals? Or is it a time consuming risk factor for their future? Used in the correct ways, social networking can be a great asset to the general public. However, employers are banning sights from office networks due to the decrease in productivity, co-workers are getting in raging arguments over things “posted,” and husbands and wives are stalking their spouses due to suspected infidelity.
So, is social networking in fact a benefit to global society or the devil in disguise? Researchers continue to do studies and draw conclusions, but, like the old saying goes, “Everything is good in moderation.” Using these methods as the sole social outlet is not only damaging to social skills and interaction, but can cause more problems and stress on the body and mind if used in excess. Beware what is put out for all to see. Once it is put in the viral world, it is there to stay.
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Facebook founder warns of social media addiction
Sean Parker, 38, claims social media sites like Facebook are “exploiting vulnerabilities in human psychology” and said social media pioneers like himself “understood this consciously and we did it anyway.”