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Network Marketing Help- Dominate Social Media Boot Camp Testimony
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What Does Social Media Marketing Do?
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2017 Marketing Online Marketing Your Business Online Through Social Media
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Audience Expansion for Online Social Network Advertising
Author: Haishan Liu, LinkedIn Corporation Abstract: Online social network advertising platforms, such as that provided by LinkedIn, generally allow marketers to specify targeting options so that their ads appear to a desired demographic. Audience Expansion is a technique developed at LinkedIn to simplify targeting and identify new audiences with similar attributes to the original target audience. We developed two methods to achieve Audience Expansion: campaign-agnostic expansion and campaign-aware expansion. In this paper, we describe the details of these methods, present in-depth analysis of their trade-offs, and demonstrate a hybrid strategy that possesses the combined strength of both methods. Through large scale online experiments, we show the effectiveness of the proposed approach, and as a result, the benefits it brings to the whole marketplace including both LinkedIn and advertisers. The achieved benefits can be characterized as: 1) simplified targeting process and increased reach for advertisers, and 2) better utilization of LinkedIns ads inventory and higher and more efficient market participation. More on http://www.kdd.org/kdd2016/ KDD2016 Conference is published on http://videolectures.net/