Here is a list of who you should target if you run your own Social media or Digital marketing agency. Every Social Media Marketing Agency (SMMA) is targeting the exact same customers because someone out there is teaching al the same way. Having Dentists, Chiropractors, Realtors, Gyms, and Restaurants as your targets is great, but every agency in the world is targeting the same niches. You can easily reduce your competition by stepping outside the box an by finding niches with a high LTV Lifetime Value, or CLV customers lifetime value, like IT Companies, lawyers, Financial Advisors, Mortgage Brokers and any emergency services required for the home. Find the most profitable niches per customer’s lifetime value and target them. That makes it easier for you to be able to deliver a high ROI to any of your customers
- Two tales of privacy in online social networks 2013 IEEE
Iodized Salt Social Marketing Campaign in Nepal
Companies are becoming more adventurous with their online marketing strategies. Instead of simply pinning ads on websites, they are sending out creative campaigns across numerous social media. Some of these are highly successful and go viral within minutes, while for some the buzz dies down without creating much of a stir. Here’s a list of 5 successful social media campaigns and what worked for them.
1. My Starbucks Idea
Starbucks has been a leader in launching marketing campaigns across a number of social media networks. It offered free goodies via Twitter and promoted a free pastry day to Tweeples and Facebook users. These were some of the best media campaigns that were launched and has kept Starbucks consistently on the radar for other companies to shoot down with their campaigns.
Their My Starbucks Idea is an innovative strategy to not only invite and receive a large amount of business ideas without spending a cent. It is also creating more awareness about the brand and creating a space for interaction with customers at the same time. All powerful web marketing effects.
The apparel brand’s combined campaign with the deal-of-the-day website Groupon generated a windfall of revenues. When they sold $ 50worth of products for $ 25, they raked in more than $ 11 million in a day. It gave Groupon immense visibility and it brought Gap new customers besides the money.
3. Obama’s Election Campaign
The use of social networking sites for an election campaign made headlines during President Obama’s run for office. The highly successful canvassing brought him 15 million new ‘friends’ across fifteen social media sites. By the day of the elections, Obama had 3 million supporters on Facebook and his rival McCain had 6 hundred thousand.
4. Mountain Dew
When Mountain Dew was looking for a new flavor to create, they got their fans to participate in creating and choosing the flavor. Their media marketing strategy had a long-term plan complete with country wide tours. To aid the project videos were created and they went viral. Promotions were done through Twitter. The campaign generated huge brand awareness. It allowed the product fans to express their opinions on the new flavors and encouraged interactions.
5. Google Chrome
Arcade Fire’s new video for their song ‘We Used to Wait’ was created with the help of some of the people at Google. Google Chrome ads themselves focus on how fast the browser can be. But the Arcade Fire video is a clever though unstated social media campaign for Chrome. It has so many windows that are interactive and so many movable parts that they recommend running the site with Chrome to prevent slow runs.
Social Networking starting to become dangerous
What are social networks, and how do they work? Each network is made up of nodes, all connected together in cyberspace and to a central hub. It is rather like a map with roads leading to and from all the different nodes. The individual members who join the network are the ‘nodes’ interconnecting with one another for the purposes of shared interests, business or just for socialising. Perhaps you wonder how social networking started. As soon as people grasped the fact that the world wide web brought to them almost any kind of information available, they began to wonder how to share this info with their friends. Where there is a need, there comes a solution. Social networking emerged because there was a need for it. To start with, there were two kinds of online social linking. Chat rooms and exchanging and linking of email addresses. This was fairly satisfactory when it came to one on one communication, but it took organised, linked personal pages to open people to large numbers of contacts. Possibly one of the biggest breakthroughs is the development of user profiles. This way people’s friends could recognise and link up with them, and new friends could find out a little about them and decide whether they would like to befriend them. In past times, in small rural communities, or even city neighborhoods where people formed social groups, outlets for friendship and meeting new people were plenty. Social networking in those times were usually limited to the areas you could reasonably expect to be within reach. Today, people are on the go. More and more people are finding themselves isolated amid the ever-changing and moving populations around us. How to keep in touch with friends and family far away? How to meet new people? How to share experiences and ideas? Within the privacy of your own social networking page, you can see all the activities and news of all your network friends with the minimum of effort. Scroll up and down a bit and you know exactly what is going on. You also often have the option of video chat and web chat. Generally you also have the freedom of choice to admit or exclude strangers into your page. You can also post comments, news, videos and photos onto the pages of those friends who have granted you entry to their pages. The general estimate is that there are more than 200 social networking sites running at present, each with its own slant on what they believe people want to communicate about. There seems to be a growing tendency to specialise in order to draw people with common interests together. For instance, specialist cooking and gardening and automobile networks, animal and pet networks and networks for lonely people looking for new friendships, partners or even just sex. Whatever people are interested in, there are social networks for them to share and express themselves. Many of the larger social networks that cater for general interest socialising also provide links to specialist sites, such as job seeking, health, or any amount of other useful information. A huge new field of academic research has opened up concerning social networking. In the old days most people were confined to friendships in geographical areas where they lived close enough together to communicate easily. All this has changed, and a close friend on the other side of the world is just a mouse click away. Constant research is being done, both for sociological reasons as well as simply for business purposes: to get the recognition and to attract more and more users. Providing what people want is always the key to success. Success indeed is what some sites have had. Chunks of Facebook sold for mind boggling sums has left at least some of the co-founders billionaires.
ICO review: Nexus social ico decentralized social network
ICO review: Nexus social ico decentralized social network. Join Pre-ICO: https://goo.gl/wCnhto The tech team leading socialmedia.market, including CEO and Founder Dmitry Shyshov, who has over 15 years experience in the tech and game industry, and founded R.Games which has sold over 10 million games in the past 3 years. Alexandra Morozova is the CMO and Co-founder who has more than 10 years in the marketing industry. She is also the CEO and founder of digital Marketing agency with successful marketing campaigns for Sony, Dell, Microsoft, Asus, Lenovo. They also have Alex Yastremskiy on their advisory board, a blockchain regulatory/compliance expert from BitFury acting as their Legal counsel. SocialMedia.Market is having a tokensale, so lets break down the ICO details. The ICO is actually broken down into two phases, with the first phase in November of 2017 and the second phase later in March of 2018. Out of the total supply of SMT 80% is reserved for Phase 1 and 2 of the ICO, 15% are reserved for platform core functionality, 5% are reserved for partners, bounties, and advisor board. The Phase-1 Tokensale starts on November 16th 2017 and you can commit for presale bonuses right now at https://goo.gl/BEa8EP A lot of us are sharing products we love throughout social media for free, so why not get paid for it? Would you listen to your social influencers if they prompted you to purchase a product you might like? This is the new generation of advertising. Leave your thoughts on this in the comments section below. Get $10 free Bitcoin on Coinbase exchange: https://www.coinbase.com/join/591a5c4… Get EventChain Tokens (EVC) before Phase-3 ICO is overl! https://eventchain.io I am not affiliated or associated with any ICOs on CryptoCoinShow unless I otherwise state. Always Do your own research on projects and make your own decisions. Follow Us on Social: FACEBOOK: https://www.fb.me/cryptobizmagazine TWITTER: https://twitter.com/cryptocoinshow TELEGRAM CHAT: https://t.me/cryptocoinchat
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Social Media Blitz – Build Your Social Media Networking with Facebook, Twitter, LinkedIn
Amid booming consumer spend on PC social networking games in 2010, Zynga managed to protect its market share lead over the other top operators, based on the success of its CityVille and FarmVille offerings, new IHS Screen Digest research indicates.
Consumer spend on Zynga’s PC social networking games and its revenue from lead generation and advertising activities amounted to $ 544 million in 2010, giving it 39.1 % share of the global market, a 4.2 %age point increase over 2009. This represented the largest increase among the Top 5 operators.
The market sizing of PC social network games combines consumer spend on both microtransactions and operator revenues that have been derived from lead generation and advertising.
“During 2010 Zynga played a central role in expanding the size of the PC social networking games market, attracting millions of new users with its popular titles offered through Facebook,” believes Piers Harding-Rolls, head of games for IHS. “Near the end of the year, the company offered a new title, CityVille, which broke records for monthly active users. The success for CityVille had a positive impact on other Zynga games, particularly FarmVille, which achieved growth in its user base in late 2010 after experiencing steady declines during the rest of the year. Meanwhile, Zynga’s strategy continues to deliver in monetizing its offerings more aggressively through analytics-driven design and to acquire users from within its other games.”
Zynga’s closest competitor, No. 2-ranked Playfish, owned by Electronic Arts Inc., suffered a significant decline in market share of 3.8 % 2010. Nonetheless, consumer spending on its properties still grew 42 % during the year.
No. 3-ranked Playdom Inc., which is now owned by Disney, managed a 0.6 % increase in market share, reflecting a strong start to the year despite a second half that saw its MAUs decline steadily.
The global market for PC social networking games, including consumer spend on microtransactions and operator revenue from lead generation and advertising, amounted to $ 1.4 billion in 2010.
Beyond Zynga’s success with CityVille, market growth was driven by operator adaptation to changes in Facebook’s user notification policies, which undermined the cheap viral marketing success of the market so rampant in 2009. Operators also concentrated their efforts on improving user engagement and monetization in effect targeting better lifetime value from existing users, rather than commercial growth delivered purely through market expansion.
Outside Facebook, growth was driven by the continued adoption of games content from other social networks across all regions. These developments helped the games market outperform forecasts.
“Overall, 2010 was a year of strong expansion for the market,” Harding-Rolls observed. “Although growth moderated as expected following a muted start to 2010 for Facebook games, market performance in the second half of the year picked up, and revenue and user growth convincingly outperformed expectations.”
The market will expand at a compound annual growth rate of 15 % from 2010 to 2015, although annual growth rates will slow during the coming years compared to the blistering expansion in 2009 and 2010.
- How to Advertise with Social Media
Growing BOOM for Social Networking Sites in 2017
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