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- social marketing and social network starting point
Why Social Media Is Better Than Traditional Advertising
Once as you create a Facebook account and set up your own page, this social networking site offers an amazing option of advertising through them, which reaches billions of potential customers for your business. Facebook for business is a widely used marketing strategy now for all sorts of products and services. Using your Facebook page and understanding the tips and tricks of how to advertise on Facebook and manage your promotions well, your business can reach new heights.
Facebook Ads are usually paid messages from businesses, similar to that we get from our friends and contacts and these message can include social context about friends. It is inferred that the people who like your page spend an average of 2 times more as your customers than people who are not connected to you in the network. You just need to choose the page you want to promote with your ad and under the ‘What would you like to do?’ session you can see;
• Get More Page Likes: You can reach people who are not connected to your page. You will be asked to design your ad by adding text and image and headlines.
• Promote Page Posts: You can promote a specific post, provided your increased reach and thereby increasing your chance of being placed in the news feed.
• Advanced Options: Here you can see all the bidding options at one place. You can choose your bidding options between CPM (Cost Per Mille) and CPC (Cost Per Thousand Impressions).
Tips on setting up an Ad
Getting the right audience: You should have a clear idea about your target group. Once after setting up your Facebook sponsored ads and sponsored stories, you have the option to choose the specific target audience for your ad. The estimated audience size shows the number of people your ad will reach based on your bid and budget. The option of selecting the geographic location, gender, and age also gives you an opportunity to pinpoint your target group and set a perfect ad plan.
Test Multiple Ads: Running different version of ads will help you to determine which one your target audience will respond more to. For an example, different images or graphics can be tested over the same customer group and see the responses to decide which version works the best. While multiple ads are being run in a campaign, Facebook’s featured option will automatically allocate more of your daily budget to the most regarded ads.
Now once you set up you ad, it is also very important to monitor the performance of your ads using the Ads Manager option. This will help you out in knowing the responses of the audience and plan the best way possible to spend your budget.
- Social Networking Bullseye Pro
How to Use WhatsApp as an Emerging Marketing Tool and for Social Media Marketing
It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.
How to Use Social Networking Sites to Help Your Business Grow
How to Use Social Networking Sites to Help Your Business Grow 00:00:52 Steps 00:00:57 1 – Sign up for accounts at social networking communities such as LinkedIn and Facebook 00:01:49 2 – Share news about your company 00:02:28 3 – Post new job openings 00:03:02 4 – Build your online presence across the Internet by actively maintaining your presence in your social networking communities 00:03:50 5 – Target your message to potential customers without spending a lot of money 00:04:46 6 – Understand your audience 00:05:10 7 – Watch what customers are saying about your products, campaigns and other activity 00:05:58 8 – Acquire positive customer comments 00:06:24 9 – Watch the competition, vendors and related professional activity 00:07:11 Tips 00:07:38 Warnings Content taken from WikiHow http://www.wikihow.com/Use-Social-Networking-Sites-to-Help-Your-Business-Grow