The channels with which customers communicate with brands arent the same as they were a few years ago. Today, tech-savvy customers are reaching out via social mediaand the rules are completely different. In this first of a four-part How-to Digital Series, Entrepreneur and Comcast Business cover the gamut of social interactions; everything from responding to praise, dealing with complaints, how to take conversations offline/private, how to diffuse pile-on, response times and more. Presenters include Teresa Ward-Maupin, VP of customer and digital experience at Comcast and Noah Fleming, author, speaker and consultant.
Married Women Should Alert with Social Networking Sites || Unknown Facts
Watch Married Women Should Alert with Social Networking Sites || Unknown Facts
New Social Network – Part 24 – # Hashtags and Topics
In this video we’ll learn how to recognise hashtags and use the hashtags to create categorize posts based on the hashtags in the post. We’ll use the hastags to build dynamic topic pages that show all of the posts about a specific topic. Link to DigitalOcean: http://howco.de/d_ocean Link to video 24 source code: http://howco.de/sn24-source Link to series playlist: http://howco.de/sn-playlist Link to howCode Facebook: http://howco.de/fb Link to howCode Twitter: http://howco.de/twitter Link to /r/howCode: http://howco.de/reddit Don’t forget to subscribe for more!
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Book | Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level
Get your free audiobook: http://eita.space/e/B0097VBNGS Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member’s knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.
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Tesla’s Social Media Marketing Machine
Tesla spends no money on traditional advertising, yet has amassed a following of 7M+ fans across different social networks, with some of the highest engagement in the auto industry. We think this is part of the secret sauce that allows Tesla to generate incredible demand for its vehicles, despite spending multiples less on advertising per vehicle than other car company. LINK – New HyperChange website w/ merch available!! : https://hyperchangetv.com/ LINK – My google doc sheet w/ the social data for each auto company: https://docs.google.com/spreadsheets/d/1iWTC1OZNbb1cpoXsaXlraGnQdneYO58oy6Yi8c1aXhg/edit?usp=sharing LINK – Teslarati, Tesla only spend $6 per car on advertising: http://www.teslarati.com/tesla-spends-just-6-per-car-advertising/ LINK – Tesla’s Facebook: https://www.facebook.com/tesla/ LINK – Tesla’s Twitter: https://twitter.com/Tesla LINK – Tesla’s IG: https://www.instagram.com/teslamotors/?hl=en LINK – Tesla’s YouTube: https://www.youtube.com/user/TeslaMotors Music by Marko: https://soundcloud.com/markothedon & Fritz Carlton: https://soundcloud.com/fritzcarlton HyperChange Patreon: http://patreon.com/hyperchange HyperChange TV Main Website: http://hyperchangetv.com HyperChange Instagram: http://instagram.com/Hyperchange HyperChange Twitter: https://twitter.com/HyperChangeTV HyperChange Facebook: https://www.facebook.com/HyperChange/ Disclaimer: This video is purely my opinion and should not be regarded as factual information. I am not a financial advisor. This is not a recommendation to buy or sell securities. Do not assume any facts and numbers in this video are accurate. Always do your own due diligence. As of 10/04/2017 HyperChange host (Galileo Russell) is invested in shares of Tesla (TSLA).
Brown-Forman on Social Intelligence: Tracking the success of marketing campaigns
Today, email marketing is one of the many things that companies can use to successfully market their products or services. All campaigns can be processed electronically and are usually made together with the techniques of marketing. The presence of spam has become more difficult for email marketing, with numerous emails and left no proverbial be delivered to their targets due to a number of circumstances, ranging from very secure mail filters to eliminate spam with the awareness and diligence by the user. In fact, spam has made most people more security conscious than ever and therefore be able to successfully market via e-mail is harder than ever.
However, e-mail a highly effective type of marketing on the internet and can again provide the means to create awareness and revenue to increase. Let’s look at some of the things you can do to ensure that your e-mail to be achieved by the recipient and, in turn, how to make your e-mail marketing efforts and an effective and rewarding.
When sending emails to all your contacts, be sure to use your opt-in list as a reference in case any of your mail is returned or blocked as spam. Opt-in list is a list of customers or clients who have given their permission to receive information from your company. People know who you are and most likely your email address in their address books or directories, so your e-mail is to know who is supposed to, with little or no obstacle or difficulty. Keep your client or customer addresses email and other contact information updated and make sure to delete the duplicates, and if customers begin to receive duplicate messages with announcements of sales or offers can be simply considered as spam, and as all other messages that can be automatically relegated to the spam – that is, unread and ignored – the file.
Using contact management software is a useful way to avoid problems like these, if your company is no longer handle the contacts with a particular application; it would be prudent to investigate this matter.
Now, on the subject of spam, it is very important to ensure that none of your messages, reading could be interpreted as spam. It’s actually quite simple to do and links to some of the points mentioned above. Be honest – send the information that promotes their customers and originally signed the mailing list. When initially contacted and agreed to be included in the e-mail list that probably appropriate at this time that emails from your company – for future sales, press releases about new products or services, advice, etc – make sure it is exactly so enjoy every moment. Any abuse of this damage to his reputation and long-term legitimacy.
Many first email marketing campaigns can be time not well received, which can be attributed to many intangible assets – web site design, poorly designed landing pages, speed of service or product to offer – but more often the message itself is the problem. Common sense is your friend here: Do not use capital letters in the subject line, use concise paragraphs, send messages from an address that can be answered still use the spelling and grammar checks before sending an email, mass make sure that deadlines or special circumstances are communicated effectively, use the call to action words and phrases to arouse interest, avoid sending images or links gadgets to try to meet as well informed of humor or pop culture and always ensure that there is an option provided by the recipient to unsubscribe from the mailing list.
Use the information and advice here to make sure your email marketing campaign is as relevant to your customers and clients that it is beneficial to you and your business.