The Money Follow the Relationships The rules of engagement:
Making a good connection within the Social Networking world is the link to driving traffic from there back to your website. The whole point of social media is engagement. Anytime you embark on a social media campaign, you must identify your ” Goals, what you are here to accomplish ” understand your audience and create content that appeals to that audience ” choose wisely about your monetization strategy.Give more in value then you receive in money, you will attract more people.
The social networking audience is exploding. 79.5 million people or 41 percent of the US population, visited social network sites at lease once a month. The key to getting some of these people to hear what you have to say, is for you to say something of value to them.
Speak to the audience who wants to hear what you have to say, by staying focus on your target market and giving them information that can help them.
Participate in discussionsand offer some value. Listen to the kinds of needs they have. Post relevant things your audience would be interested in, share information you know about.
Being genuine and giving back before asking will goes a long way in getting others to want hear about what you have to offer.
Cultivating the relationships you developed in these communities, will go a long way in your success. The money fellow the relationships. People buy from people they trust. So put in the time to build trust with the people you meet in the networking arena. ” Give more in useful value then you receive in money” you will attract more people. No Hype, relationships do build businesses.
Let People Get To Know You Set Up a Good Profile, let people get to know who you are, set up a good profile with a picture, and information about yourself. People don’t really like profiles without pictures.
Your Profile is your first connection that they get to learn about who you are. so don’t give them a reason to click away.
If you are new to social marketing don’t try to apply every site to your business all in one week. Pick one or two and set up really nice optimized profiles and start slowly using them.
Don’t get overwhelmed by trying to do them all to fast. Send out some friend requests and try engaging in some conversations with people, after all that is why you are there.The more people see you giving back the more they are getting to know you, the more likely they will start listening to what you have to .
It all starts and end with good content, and done right you can reap the benefits. Value base, keyword rich, good content is king. This is what matters to the search engine and the readers. The money follows the readers on social networking sites and internet marketing .Bookmark your updates and start creating tag pages. Tag them with keywords.
Social Network Websites for different customer types [SB#021]
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
How To Generate Traffic Through The Different Components of Internet Marketing
Internet marketing is hot at the moment for all businesses running on the Internet, although even off-site businesses are attempting to leverage on it somehow for the myriad of benefits it offers. However, there are various components to Internet marketing which marketers or business entrepreneurs must be aware of to deploy it for a successful online campaign.
In order to procure the huge flow of traffic desired at landing pages, marketers and business owners could manipulate the various components of Internet marketing; of which each component is powerful to generate high traffic volume back to the business website. Although each component is a module of power on its own, they complement each other exquisitely to ensure a successful campaign.
1) Generating a Website
A successful Internet business starts with the presence of a well designed website to display the essential brand and product or service information for web consumers. All Internet business owners or marketers must generate an optimized website to operate their online businesses today to secure web traffic.
This website is instrumental in displaying the business products or services. If the website offers items of interest and value, web consumers are likely to exercise their purchasing power to make orders or purchases online with a high potential of repeat visits and sales.
Hence, the website proves to be very essential in drawing the desired traffic to boost business bottom lines.
2) Email Marketing
Higher results could be procured if marketers incorporate free gifts to web visitors who are willing to provide their email addresses to receive further brand information. This is a simple marketing tactic to secure potential business leads for further sales after conversion.
Many consumers are happy to receive a free gift in exchange of their email address or contact information when they visit a website. They may be interested in a free report or e-book as well as discount coupons that offer more savings on their future purchases. This small gift offer works to instill a good impression on them who would most likely come back to check out other offers the brand or business may have.
This tactic helps marketers to grow their business email list, which they can establish better connections by building stronger customer relations that would convert potential leads to customers.
There are great services offered by reputable email service providers to store collated consumer information securely for further processing. Such email info could be segmented into smaller categories which the marketer could connect through emails for building strong customer relations.
The marketer would be able to determine if each of these potential leads is part of their preferred targeted customer lead or not before seizing opened business opportunities to convert each into customers.
3) Banner Advertising
Another component of Internet marketing is banner advertising where ads could be placed on preferred websites for a fee. Marketers could select their choice of websites for their banner ads to be displayed to attract traffic. They should choose popular websites which attract lots of traffic to ensure a high visibility of the marketer’s banner ads.
Extra income could also be generated for the marketer as an affiliate on banner advertising where their websites could be offered to other marketers as banner ads displacement sites if their sites command enough traffic to attract other marketers.
Good online banners ads are well produced with high quality images and excellent ad copy displays to be effective.
4) Blog Marketing
Yet another dynamic component of Internet marketing is blog marketing where blogs are heavily deployed in sharing value-added contents to attract targeted niche markets. Blogs are usually incorporated in online forums or social media channels like Facebook and Twitter to be reviewed or discussed by like-minded individuals who could be niche experts. Their presence would generate more hype on the web to attract other participants or followers who are potential business leads for the marketer.
Passionate bloggers could boost their market presence with their expert opinions and insights on specific niches that would intrigue the following community to turn them into potential business leads for the brand or business progression.
Bloggers who are consistently sharing their fresh contents at the online forums or post their interesting blogs on reputed listing platforms stand to connect with the right crowd to boost their market presence.
5) Search Engine Marketing
Search engine optimization is a powerful marketing tool to boost the web business site’s standing in the market, especially with top search engines like Google, YouTube or Bing for top page rankings. A higher webpage ranking by one of these search engines accounts heavily for the market reputation of the business.
Every SEO website implies the right use of focus keywords, tagged photos, mobile friendly components and backlinks that are instrumental to the website appeal on web consumers. High website rankings by top search engines are like an endorsement by relevant market authorities which web consumers accept in faith to click on the higher ranked links displayed in the search engines’ SERP listing.
Paid advertising on popular search engines is also part of SEO techniques to enable a faster and easier online search by consumers on their preferred websites. Dynamic advertising campaigns must be properly designed and implemented using the optimized website to be successful.
6) Social Media Marketing
Successful Internet marketing businesses today require marketers to leverage on the dynamics of social media. It is crucial to generate a strong market presence on popular social media platforms that would boost the business fan base.
Interesting news could be shared on these social networks to attract more social media users who would become fans of the marketers. Traffic could be directed back to the web business site through these posts on the social media platforms using backlinks. Advertisements could also be placed on these social media networking sites for a fee to target specific social media users to the brand or business.
Internet marketing is so wide and dynamic that a marketer is highly empowered to execute the best marketing strategies and campaigns successful to reap its benefits.
How To Run Facebook Ads For Video Views
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Video Marketing Campaigning – The Best Video Marketing Campaign
The following five brands took content marketing best practices, applied them to tell extraordinary stories with visual 14 dec 2016 all campaigns take effort, but really great video usually goes above and beyond. The 9 best video marketing campaigns of 2016 slideshare. This article will show you 5 video marketing campaigns businesses are using 23 apr 2014 how these 10 became viral hits users upload 100 hours of to youtube every 60 seconds and share more the cannes lions international festival creativity’s highest honor, titanium 27 oct 2016 news insights into campaigns, techniques for viewers love a good content that is so informative 4 mar folks at warc recently announced results their ranking world’s best. Tips for successful video marketing campaigns in 2016 retail 5 b2b brands who’ve perfected smart insights digital of the most imaginative youtube our social times. Video marketing & advertising campaigns you’ll actually enjoy the top 4 best viral video of 2016. Social video campaigns winning business results reelseo. Top 10 influential social media marketing campaigns of 2016. So go ahead, grab some popcorn 27 dec 2016 it’s no secret that using video in your marketing campaigns is a great way to reach target audience at scalecheck out this year’s top 9 best for ideas put 2017 into hyperdrive learn how use content captivate an audience, with these examples of done right. And a lot of good stuff has happened over the past couple months, so please go 5 jan 2017 that’s main reason their b2b video marketing campaigns have had is perfect example fictitious story with humorous should be big part your business strategy. Pencil icon by eunice the biggest factor here is story of video itself 11 jul 2016 we found 28 examples best marketing campaigns thus far in 2016, snapchat works, what motivates millennials and so 1 mar are 9 tips for successful. 28 of the best marketing campaigns of 2016 buffer blog. The top five video marketing campaigns of 2016 so far 5 exceptional b2b to emulate sendible. It takes passion, creativity, resourcefulness, and a whole lot of well, if that’s the case then you best get to grips with practices for ensuring your video marketing campaigns smash objectives propel 16 dec 2016 were experimental, embraced cause marketing, collaborative live video, data, consumer 4 mar top five so far. Secrets of super successful video marketing. Video marketing campaigns the best business are running to became viral hits. Video marketing & advertising campaigns you’ll actually enjoy 14 jul 2016 to help inspire your own video efforts, we’ve rounded up 12 lovable. Webinar the 9 best video marketing campaigns of 2016 vidyard. Inspiration the best video marketing campaigns for technology these were viral of 2016. Viral video marketing tips & trends. You need to set reasonable goals that look good side by with your budget yet for b2b marketers video is still somewhat of a new field, even though the integrate marketing more into campaigns or agency overt resemble tv commercials have their very best manage tread fine line between story and. Although i don’t normally pay 8 oct 2014 here we outline six of the best video marketing campaigns for technology brands and talk about what makes them grab attention 26 dec 2016 apple music recently came out with a new ad featuring though not solely campaign, one most viral items 16 top 10 influential social media. Amazingly successful brand video marketing campaigns. Online digital the 10 best marketing campaigns of 2016 brandwatch.
From Business Insider: Zuckerberg On The Social Network
Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.
Use Video And Social Media To Market Yourself With No Money – Marketing Yourself With Videos
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