In this video i’ll show you that how you can create a social network using PHP/Codeigniter.
What Is Social Media Management? by Jason Granger of Infinity Marketing Group
Jason Granger, CEO of Infinity Marketing Group in Denver talks about what social media management is and why it’s so important for your business.
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- The Salesforce Social Media Command Center: How to Build & Run Your Own
Social Media For Merchants: Building A Social Media Marketing Strategy That Converts
Social media marketing services offer plethora of connectivity opportunities on the internet to propagate any business that a producer would want to. Social communication has transformed the world into a matchbox, where all individuals feel the connection existing within them. One can easily imagine the power of this dynamic web when it comes to propagation or advertisement. It is used for advertising various ranges of products- from mobile phones to computers, property to jobs, and news to services. The transparency, easy accessibility, size, room for brand promotions etc. are worth doing through the use of these social sites making them worthy for global marketing promotion. The various services include application of local internet marketing strategy, software recommendations, social media audit, competitive analysis, creation of a social profile, development of blog strategy, community building strategy development, community monitoring and providing on time reviews.
A local search marketing company is the medium that prepares these services to be offered to the individual consumers. Such companies generate awareness amongst their clients about the effective power that the net is. They measure the potential of network and decide on the site which would best suit the interest of their clients. They generate brand awareness; increase the visibility of a product, its uses, and benefits and ultimately promote the sale of the product. They are the connection that joins the producers and consumers in the net marketing processes. Although every local search marketing company can be distinguished for its own exceptional services, they all work in unison to achieve the common goal of successful marketing.
These companies, in order to provide the best services employ SEO consultants who look into the very nature of the consumers and help determine the keywords and phrases that they use most frequently to surf the net. They find out the rank and progress of a website with the help of the search engine result pages (SERPS). By keeping a vigil on the position of each site, they decide on the best for both the consumers and the producers; they test, measure and answer for the entire networking. They are the cornerstone on which the entire marketing thrives.
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- Social Media Dashboard Tutorial p1: How to use RSS Reader & Feeds to create a Social Media Dashboard
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You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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How Much Does It Cost To Manage Social Media?
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