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#ESNLaunchTips – Identifying Workplace Personas During Enterprise Social Network planning
This week, I share quick tips to help with identifying your organization’s personas and how the data is useful during Enterprise Social Network (ESN) launch planning.
- Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape – Web 2.0 Expo NY
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Think Time: Teens and Social Networks
Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
How 5G can boost new ‘social video’ sports networks
Whistle Sports is a sports entertainment network that distributes content via social media, and describes itself as a provider of premium content which features professional athletes and leagues collaborating with the worlds top digital creators. It’s a long way from the traditional TV broadcasters. The use of influencers is an important part of Whistle Sports approach to creating and sharing content and their roles are evolving. So too is technology, for both content acquisition and delivery. What impact des the company expect 5G to have on the way that sport content is delivered and consumed? Featuring Jeff Nathenson, Managing Director, Whistle Sports Filmed at: Mobile World Congress 2018, Barcelona, Spain
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You’ve probably also heard about Facebook marketing. Facebook marketing is often looked at with an eye toward “trying it out” and keeping the risk low. Many claim to be a Facebook Marketing Expert when all they really know is how to use Facebook.
Facebook Advertising is one of the most effective marketing tools available for companies today. Facebook Marketing has gained buzz around the Social Networking and become must for a brands to promote their products or services through online. Every business needs a good foundation for long term success. Lots of folks miss this and it becomes a point of failure for them.
Like with any other online marketing strategy, Market Place Facebook efforts must be well planned and constantly reinforced. As part of your online marketing strategy, integrate your Facebook fan page with other social media channels to maximize results.
Other popular social media tools such as sharing will continue to become a large factor when developing websites and Facebook marketing campaigns. Using a Facebook marketing strategy makes it easy to build brand awareness and even social awareness. The main advantage is we can target particular location using Facebook advertising options.
It is important to know what social media advertising can do for your company. There is much confusion and lack of clear direction on whether social media advertising will work or not. In other words, simply popping a few ads in Facebook won’t do the trick. Social media advertising includes writing and publishing content that is remarkable and interesting for a specific audience.
This content can then be marketed by popularizing it, or even by creating a successful viral campaign through networks like Digg, StumbleUpon, YouTube, Facebook, PRWEB, and others. Through social networking advertising and social media advertising those consumers can easily link to it and, in turn, find their way back to your online presence. They’re making judgments about your business as soon as they land on your home page.
But when we talk about social media advertising, the conversation is a two way street. You don’t want to be driving traffic, especially paid traffic, to a website that is simply turning people away.
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