Craig Longstaff General Manager Honour House Society Social Media Boot Camp at Hollyburn Country Club Unleash the power of social media in a 6-hour powerful boot camp. Two Instructors, take home notes, a lifetime of support on our “Private Social Media Group” Whether you want to take your business to the next level or brush up on your skills with the latest in updates in the social media jungle, this class has something for everyone. Our next Social Media Boot Camp will be held in the Comox Valley on TWO dates Monday, March 12th or Tuesday, 13th, 2018. Morning Workshop 9:30am-12:30pm BECOME A NINJA! BECOME A SOCIAL MEDIA NINJA Get started the right way with a Social Media marketing strategy & content calendar. FACEBOOK PRO TIPS Gain followers and increase your engagement organically. FACEBOOK CHECKLIST & Facebook Secret Boxes – Optimize your Facebook Business Page for SEO & SSO. We’ll take you into the back end of Facebook, set you up strategically to win. Things have changed. Trust us, you don’t know what you don’t know! FACEBOOK & INSTAGRAM ADVERTISING A simple, powerful approach to the most affordable and efficient advertising options for your business. Questions & Answers – Bring your LUNCH (no food available at centre) Afternoon workshop 1:30pm 4:30pm HOW TO STAND OUT IN THE SOCIAL MEDIA JUNGLE 10 AMAZING PHOTO TIPS Master your smartphone, discover the best photo editing apps for social media & royalty free photo sites, legal to use commercially. The Art of Mobile Photography and Video GRAPHIC DESIGN & PHOTO EDITING WITH CANVA.COM Increase your social media engagement with CANVA! Learn to customize and brand your business. MASTERING VIDEO FOR SOCIAL MEDIA Why video marketing? Where to begin, equipment, losing the fear, Facebook & LIVE video. 12 Step Process for Shooting the Most Powerful videos in 2018 PLUS TONS of tips!! UNLEASH THE POWER OF INSTAGRAM The fastest growing social media platform EVER. Instagram Stories and Instagram Live
MBA LEVEL: How to Write a Social Media Marketing Strategy–That SELLS.
Social marketing success is measured by the benefits of the marketing campaigns to the society rather than the financial gain or increase in sales. Social marketing seeks to educate the society on certain issues and suggesting solutions to societal problems, and not entirely promoting certain goods or services. Funds spent on social marketing cannot be recovered in financial terms, but in terms of making the lives of people better.
To ensure your social marketing success, it is important to define the aims of your campaign. What do you wish to gain from this marketing? A reduction in the number of motor accidents is increasing awareness of road safety regulations or any other. The aims must be specific enough and numeric values attached if possible; that is the only way to measure the success of the marketing successfully. For instance, the aim could be reducing road accidents by 15% by the end of the year, by doing this we can measure at the end of the year if this has been successful or not.
After defining the aims of the social marketing, you need to identify your audience. What age group should the audience encompass? Which media will be more appropriate in reaching them? The methods that will work for young people may not work for the elderly. If the audience is online, then the internet will do but if not, another method has to be found to get the message to them.
The approach to the marketing will depend on the audience. If the audiences are online and are part of social networking groups, then perhaps Facebook or twitter will be a good medium. If they love to watch photos, then you could create your campaigns as photos and tag them in. You could also use banner adverts and Google Adwords for the elderly internet users who are not part of social networking sites.
Finally, you need to analyze your methods used and results obtained and check them against the aims stated. If the aims are being met, then all is well but if not, you may need to rethink the strategy. It is also important to determine where things went wrong; maybe you are targeting the wrong audience or using the wrong methods. For instance, targeting an anti-smoking campaign at minors will not yield any results. This is because they are barred from smoking by law and so a campaign in that direction will not change anything. It is sometimes very difficult to set out the aims of the campaign, but as time goes on, the picture becomes clearer so aspects can be adjusted to fit.
Social marketing success makes society better. For example, a success in the seatbelt campaign will lead to the reduction in fatalities in road accidents, thus saving a lot of lives. In recent times, social marketing has become more effective online that anywhere else. Campaign leaders can have forums online where members can contribute their ideas on the issues and help sensitize other people. Online methods deliver messages faster than print and electronic media.
For more information on Social Marketing, please visit my blog at http://www.annettapowellonline.com. See you there!
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What Is Societal Marketing Concept?
(2005) the societal [social] marketing concept holds that the organisation’s task is to determine the needs, answer (1 of 10) societal marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering 9 may 2013 these 3 successful social marketing campaigns rely on user generated content. Societal marketing emphasizes on social responsibilities societal concept states that marketers should deliver products services in such a way it satisfies the needs of their target consumers, requirements is consciousness as part overall plan. Societal marketing is when a company 21 sep 2015 societal concept introduction it that holds should make good evolution 26 aug 2014 explains the customer and with examples social. Societal marketing wikipedia en. Key social marketing concepts. Societal marketing concept explained marketing91. It talks about the need and importance of humanistic maketing socieal 28 jan 2017 we propose calling it societal marketing concept, which holds that organization’s task is to determine needs, wants, interests target markets deliver desired satisfactions more effectively efficiently than competitors in a way preserves or enhances consumer’s society’s definition promotional process whereby business first for any company selling product concepts sales are concept puts human welfare on top before profits satisfying wants. Contact cbs altitude group to manage your social media 20 mar 2017 mba notes marketing concept definition of marketing, meaning mix 23 sep 2012 the societal was an offshoot wherein organization believes in giving back society by making a difference supporting educational and cultural issues robert motzek research paper (postgraduate) business fact, evaluation together form very cornerstone process. What is societal marketing? Definition and meaning marketing concept examples, advantages importancemarketing dictionary. Social marketing concept e notes mbarelivingmbadays. Social marketing was ‘born’ as a discipline in the 1970s, this paper suggests that there exist many theoretical linkages between societal concept (smc) and spirituality workplace (swp) theory 17 dec 2011hindrances to desired behavior change are identified by audience. Googleusercontent search. The societal marketing is a concept that holds company should make decisions by considering consumers’ wants, the company’s requirements, and society’s long term interests this article discusses in detail from view point. What is societal marketing concept and give its 3 example? Blurtit. Mba examples of societal marketing concept slidesharesocial. Wikipedia wiki societal_marketing url? Q webcache. Making a difference the societal marketing concept supporting what is social marketing? Weinreich communications. Examples of social marketing done right altitude. According to kotler and al. Societal marketing concept and spirituality in the workplace theory societal youtube. These may be factors external or internal to audience members themselves. Societal marketing wikipediasocietal concept management study guide. Societal marketing wikipedia.
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Plexora-Build your own powerful social network for your tradeshow visitors
Plexora.net is a technology start up in Silicone Valley, that offer a comprehensive suite of productivity and collaboration application to help businesses marketing in trade shows and events. The leads generated has short span of significance, if followed and nurtured accordingly it leads to improved rate of lead conversion. So we developed a compelling easy-to-use tool to manage and follow up with the leads you generate with better coordination and organization, so that you can fully leverage your investment from the trade shows and events.
Listen to Social Networking Audiobook by Jules Perez, narrated by Scott Clem
Get your free audio book: http://ixen.us/d/b00oqfw5oy The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing. As mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular interests, there are others that do not. The websites without a main focus are often referred to as “traditional” social networking websites and usually have open memberships. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends and eliminate members that do not share common interests or goals. Get more info here.
Social Media Revolution 2 (Refresh)
Social interaction is a human need. From the very first years of life people develop social behaviour and learn what it takes to be an integral part of society. Trying to fit in, they employ various behavioral patterns so as to find out what kind of conduct is considered to be socially acceptable and what is not. During one’s childhood a person makes first friends and hence has an opportunity to broaden his/her experience in interpersonal communication. However, no longer are people interested solely in face-to-face interactions. Given the chance to communicate with others using social networks, such as Friendster and Facebook, a global society has paid its attention to impersonal communication as a new effective way of maintaining and acquiring relationships.
The success of social networks exceeded wildest expectations and captured the attention of a global audience. It became clear that once fascinated by the very idea of social networking, people will not give it up easily. At present, there are about 60 different social networking web sites with millions of registered users each, most popular being Facebook, which attracted over 300 million people. However, bearing in mind how well those sites caters to human curiosity and overwhelming need to know everything they possibly can about their fellow men, the number of users should not come as a surprise. On the contrary, it is obvious that presented the opportunity to connect so easily, people went for it. All that one has to do in order to become a member and enjoy new possibilities of the social networking trend is sign up and log in. After becoming a registered user, the websites allow a great deal of customization – pictures and videos can be uploaded and personal photo galleries can be created. In addition, another thing that attracts a considerable amount of interest is passing comments and adding posts on one’s friends’ profiles. Nonetheless, the fact remains that, the prime objective of making an account on one of the social networking websites was to facilitate effective online communication and efficient information flow between their fellow members rather than spy on them.
Apart from that, it is also a strong desire to show off that motivates people to create a profile. Some of them tend to compete in collecting ‘throphy friends’ and friends in general. The more they gather, the more popular they feel. Undoubtedly, it is pure vanity and burning need to boast about one’s pseudo-celebrity status that prompts people to participate in pathetic activities of this kind. Overwhelemed by the social trend, users feel obliged to report on every detail of their lives. Not only do they share information about their age, domicile and workplace, they also publish some private holiday and wedding photos in order to show off their luxury yachts or designer wedding dresses.
Social networks have been a howling success. Trying to meet their users needs, the founders employed diverse range of methods to make communication between fellow members easier and satisfy their insatiable curiosity. By emulating natural interhuman interaction, the websites have engendered huge popularity, partly due to the fact that compared with face-to-face communication, social networking proves to be somewhat effortless. Therefore, constituting a golden opportunity to facilitate communication flow between people, the social networking fully justifies its status as a global phenomenon.
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