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Digital Marketing Strategy & Planning
Dawn McGruer from Business Consort – Digital & Social Media Academy provides a quick 10 minute overview of digital marketing planning & Strategy to boost reach, leads, online visibility and nurture prospects through to customer
Top Social Media Trends for 2017 – The Influencers View
Which social media trends do businesses need to watch out for in 2017? We asked some of the world’s top social media experts for their opinion and here’s what they told us. To learn more about how your business can benefit from social media, visit https://www.talkwalker.com 2016 was a big year for social media. From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. Overall, we’re now spending almost 2 hours a day on social media or about 15% of our time awake. So what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world including Rand Fishkin, Michael Stelzner, Marsha Collier, Ian Cleary and many more. Here are 8 trends they expect to see next year.
Social Media Statistics 2018 – Social Media Stats – Interesting for Marketing
Social Media Statistics UK and World Wide ( including Internet stats ) In 2009 there was 1.7 million social media users in the UK which has exploded to more than 42 million users by the end of 2017. We are going to look at some of the most startling social media statistics in the UK for 2018. Hi, its Ciaran from ProfileTree.com and lets get right into the detail FIRST LETS LOOK AT GENERAL INTERNET USE 99% of all adults aged 16 to 34 years were internet users in the UK, compared to 41% of adults aged 75 years and over. The over 55s are showing the highest level of internet adoption in the UK in recent years. But there are regional differences – Northern Ireland has the lowest internet use in the UK with only 84% 2017 No surprise London is the region with the highest amount of internet users at 93%. Scotland and Wales both have 87% of adults using the internet regularly. 22% of disabled adults had NEVER used the internet in 2017. 1 in 10 adults have never used the internet in the UK a total of 4.8million people. 4 hours is the average time spent using the internet per day in the UK on Desktop/Laptop compared to 1hr 47 mins on a mobile device. NOW SOCIAL MEDIA USE IN THE UK 64% of the UK population use social media accounts at least every month ( The Global average is 37% ) The UAE leads the world with 99% social media use. 11% more people used social media in the UK this year compared to last year and we spend 1hour 48 minutes is spent on social media every day compared to 4 hours 17 mins in the Philippines, 2 hours 6 minutes in the United States and just 40 minutes in Japan. 82% of UK individuals use mobile phones compared to Spain with the highest use in the world at 88%. The global average is 66%. In the UK Facebook is by far the most popular social media with a market share of 74% . YouTube, Twitter, Instagram, Google Plus, Pinterest, Snapchat, LinkedIn, Tumblr and Reddit all make up the chasing pack. Facebook owns 2 of the most popular social networks with the Facebook site itself and the Instagram App, but if we include communication apps Facebook also has Facebook Messenger and WhatsApp Messenger. Globally Facebook has 2 billion users, Instagram over 800 million users, WhatsApp has 1.2 billion monthly users and over 1.2 billion monthly active users on Facebook messengers worldwide. Facebook owns communications globally! Facebook is most popular in the UK with 25-34 year olds. Instagram in the UK has more than 20 million users mostly in the 18-24 and 25-34 age group. Only 15% of UK Instagram users are over 45 years old. LinkedIn has named London as the most connected city in the world and 1/3 of the UK population have some sort of profile. The average UK person has 144 connections the 4th most connected country in the world. Twitter is expected to have over 17 million users in the UK in 2018 with more than half of users expected to be age 34 or older. Pinterest users in the UK are around 85% female and 57% of UK Pinterest users are through mobile, but males are a growing group. 87% of pinners have purchased a product because of Pinterest! Snapchat users are in the 12-17 and 18-24 age group while use in older age groups is growing. It is estimated that in 2017 Snapchat will have around 13 million or 1/3 of all UK smartphone users using the app. Why not share this on your social media and add your thoughts in the comments below. Visit us at www.profiletree.com for more information on social media statistics from around the world.
- How to use Social Networking and Social Media tools for Salespeople
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The New Social Network that Pays
Social Networks today offers the best platform for individual and business enterprise to create a major web presence and expand their ventures. Creating a personal website is not enough. Increase in web traffic to ones personal website is also important. Social web promotion can help in increasing web traffic by identifying unique content that improves Google search rankings.
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