Today, we’re going to install an open source alternative to Facebook. Sound like fun? It’s called Friendica and all you need to know to do it yourself is here. Join me for some live Cooking With Linux where I experiment with some tasty Free and Open Source Software, including Linux, entirely without a net. You can spend time with me, enjoy a glass of whatever pleases you, and watch me fall on my face. This is live, so no chance for me to edit out the bits where it didn’t work, like I do with my normal YouTube videos. Also, you can join me in chat, ask questions, and chat with others. Today, at noon. That’s 12:00 pm Eastern time. Friendi.ca main site : https://friendi.ca/ Friendica github download : https://github.com/friendica/friendica/releases Linux Journal : https://linuxjournal.com My YouTube Channel : https://youtube.com/freethinkeratlarge Support me on Patreon : https://www.patreon.com/marcelgagne
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How to Integrate Social Media into Your Email Marketing Campaigns – MNB Webinar
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
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Book | People to People Fundraising: Social Networking and Web 2.0 for Charities
Get your free audiobook: http://eita.space/e/B000SHXWYG Cutting-edge strategies, data, and techniques from the world’s foremost ephilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter’s social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ephilanthropy succeeds seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ephilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization’s success.
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Korea Software HRD Center This is an Excel 2013 Tutorial for beginners that covers the 10 most basic things you must know about Microsoft Excel. In this tutorial I introduce you to Excel showing you the different parts of Excel how to navigate in excel, insert formulas, functions, select cells, make charts and graphs, cell reference, worksheet operations and worksheet reference and how to print and prepare your file to print using page layout. In this Excel for beginners tutorial I only introduce these features however it is up to you to become proficient in excel by practice. This tutorial will work for Microsoft Excel 2007 Microsoft Excel 2010 and Microsoft Excel 2013.
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Gild Spotlight Predicts When Candidates Are Ready to Change Jobs
Gild, which powers the way companies find, engage and evaluate tech talent with data and intelligence, has now made recruiter outreach more effective with the release of Spotlight. An add-on feature of Gilds flagship product, Gild Source, Spotlight uses predictive analytics to determine whether a developer is actively looking for a job. The new product gives recruiters insight into which developers will be most receptive to being contacted about new job opportunities.
Spotlight uses an algorithm that incorporates over 20 million job change events and hundreds of signals that reflect new job readiness behavioral patterns, including location, years of work experience, job hopping behavior, and social network to create the Gild Availability score, a five-point score that ranges from Very Unlikely to Active. This data is refreshed every two weeks to keep the predictions fresh.
The announcement comes as the Gild team prepares for two panels at HR Tech, the worlds biggest conference on HR technology.
HR Tech is an event committed to bringing innovation to human resources, and it makes sense that we should announce this new Gild Source feature, here. Spotlight solves one of the biggest mysteries in recruiting which developers are ready and interested in learning about new job opportunities, said Sheeroy Desai, Co-founder and CEO of Gild. With tech talent being in such high demand, recruiters need every competitive advantage they can get and Spotlight gives them that advantage.
In hiring, a candidates availability can be just as important as his or her skill. For Gild Spotlight customers, the Availability score will appear right next to Gilds Expertise and Demand scores, which rank a developers technical level and their market value, respectively. The new Spotlight feature is completely integrated into Gild Source and Gilds browser extension.
Using social data and job readiness pattern prediction, we were able to create a model that understands when candidates are ready to change jobs, said Jonathan Foley, the Director of Data Science at Gild.
Were excited to incorporate Spotlight into our recruiting process. Spotlight brings an additional layer of information to the already data-rich Gild Source profiles,” said Halbert Nakagawa, Co-founder and CTO of Machine Zone. “At Machine Zone, our hiring requirements are unique not only due to our high technical demands, but we look for software engineers who are passionate and dedicated to building world-class mobile games and products for the next decade. Gild is able to help us reach engineers across all kinds of tech verticals to fast track our very demanding hiring needs.”
Spotlight helps recruiters avoid approaching prospects who arent interested in changing jobs, making the time they spend on outreach more effective and time efficient. Similarly, Spotlight provides recruiters with a heads-up as to when a developer may be close to making a move — including specific coaching on timing and overall approach.
At Gild, weve always been committed to reinventing the traditional hiring model. Where once recruiters had to contact developers blindly, with Spotlight they can reach out to the developers who actually want to hear from them, said Desai. And unlike other tools that charge a premium to contact a candidate via email, Gild Source provides contact information as part of the complete solution.
At HR Tech, Gilds executives will be speaking at two sessions on how innovation in big data has changed HR:
Computational HR: When the Organization Knows Employees Better Than It Knows Customers on Wednesday, October 8 at 11 a.m. to 12 p.m. How Red Hat Approaches Hiring Beyond Traditional Social Networks on Thursday, October 9 at 4 p.m. to 5 p.m. Gild is also an exhibitor at HR Tech and will be at booth #1757 throughout the conference.
For more information on Gild, visit: http://www.gild.com/press-release
About Gild Gild is changing the way everyone from startups to Fortune 1000 organizations finds and evaluates technical talent. Gild scours the web for developers, using predictive technology to automatically evaluate their abilities. That means you not only find candidates you know who can get the job done. Backed by proprietary data analysis that examines developers actual work, Gilds tech hiring software is used by growing companies to find the developers they need to innovate. Founded in 2011, Gild is headquartered in San Francisco and has offices in Salt Lake City and Milan.