Social networking has grown exponentially in its popularity over the past decade by bringing people together across the globe. Marketers are now starting to see how they can benefit from social sites like MySpace, Facebook, and Twitter because they can take advantage of the users’ demographic information and target their ads appropriately. There are different forms of social network advertising.
This year $ 3.8 billion will be spent on social network advertising worldwide, with a large portion of this spending coming from US markets. As Internet usage continues to grow in developing parts of the world and social websites gain popularity overseas, social networking advertising spending outside of the US will start to play a major role. Social advertising is an important new way of reaching customers because marketers are now becoming part of the message that is directly delivered to the people.
There are three major classifications of Social Network Advertising: The first type is direct advertising based on your network of friends. This is the most effective format but is also the most controversial. On Facebook, your decisions can be influenced by an action your friend has taken. For example, you may see on your newsfeed that your friend Bob has just bought a CD from MusicWorld. Because people make many of their purchase decisions based on their close group of friends, this can be an effective way to influence consumers. This is considered controversial because it can be equated to exploiting personal relationships with your friends and raises concerns about privacy.
The second type is direct advertising placed on your social site. This is a traditional form of web advertising that is minimally effective. These ads are presented as bricks at the tops of pages or as banners running down the side of pages. The advantage of placing these on social sites is that advertisers can take advantage of demographic data on your profile and target the ad directly to you. Also, these ads can be placed by individual developers on their application pages through ad networks. They have access to the same demographic data and can generate income for developers and giving advertisers a more engaging way to reach out to social users. These types of advertisements are minimally effective because users are bombarded with these ads everywhere they go on the Internet, leading them to largely ignore their presence.
A third type is indirect advertising by creating groups or pages. This is an innovative technique in which a company will create a page or group that users can choose to join. The page is used to build up subscribers or fans. It can be used to market a contest, a new product, or simply to increase brand awareness. Each day, these pages post to users’ newsfeeds reminding them of promotions or new products. Sometimes these pages post videos or ask questions of their fans to engage with their consumers and generate interest in their products and brands. This can be a very effective marketing tool because these groups grow very quickly. If one of your friends join these groups, it appears on the side of your page, prompting you to “like” the page as well.
Blue Letter Bible Joins The FrontGate Network
FrontGate Media is proud to announce Blue Letter Bible as the newest addition to the media family. FrontGate, the largest web and event network in the faith-based market, will strategize and facilitate all promotional and advertising campaigns on BlueLetterBible.org, delivering engagement for organizations seeking to reach the faith-based audience.
Each month, over 1,000,000 unique visitors utilize the sites impressive resources. Since 1996, Blue Letter Bible has provided Biblical study reference tools through their free online reference library that are grounded in the historical, conservative Christian faith. Recently the site has expanded its online offerings with commentaries, lexicons, audio sermons, maps and Bible courses. The latest website revitalization brings personalized study pages and powerful search tools to users from a variety of platforms.
President and CEO of Blue Letter Bible, Jim Milligan says, The release of the new version of the Blue Letter Bible has allowed our users to easily study the Bible wherever they are, and on a variety of devices. Our partnership with FrontGate will allow our users to engage with like-minded Christian organizations.
According to Scott A. Shuford, FrontGate’s Chief Engagement Officer, “FrontGate exists solely to help organizations engage the Christian audience. BlueLetterBible.org has 1 million of the most passionate pastors, lay leaders and congregants I’ve ever seen. We are excited to help organizations connect to this faith-based audience.”
For more information, please see: http://www.BlueLetterBible.org.
To discuss engagement, please contact FrontGate at http://www.FrontGateMedia.com.
ABOUT FRONTGATE MEDIA – Established in 2001, FrontGate (http://FrontGateMedia.com) is the largest internet and events group reaching the faith and family values audience. The firm received the 2013 Crystal Trophy as the Best Faith-based Website in the Internet Advertising Competition, and was also honored in 2012 with two WebAwards receiving the Standard of Excellence in the Marketing and Faith-Based categories. Serving as Your Gateway To The Christian Audience, FrontGates web network provides reach to more than 10 million people and 6 million email subscribers. In addition, the firm provides strategy and execution for Faith-based Media Buying, Public Relations, and Social Media. The company plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists, and more seeking faith-based and faith-friendly audiences.
ABOUT BLUE LETTER BIBLE Since 1996, http://BlueLetterBible.org has been the leader in providing free online study Bible resources grounded in the historical, conservative Christian faith. Resources include: powerful Bible searches, Greek and Hebrew language tools, advanced cross-referencing system, commentaries, concordances, daily devotionals, an online Bible institute, mobile apps and much more. Blue Letter Bible reaches over 1 million people per month from over 200 countries.
To interview President and CEO of Blue Letter Bible, Jim Milligan, FrontGate CEO Scott A. Shuford, or for more information, please contact:
Lori Heiselman FrontGate Media 714-553-5181 Lori(at)FrontGateMedia(dot)com
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Social Networking as a Criminal Enterprise | Ebook
Get your free audio book: http://blon.us/f/b00l2ebhsc As social networking continues to evolve and expand, the opportunities for deviant and criminal behavior have multiplied. Social Networking as a Criminal Enterprise explores how new avenues for social networking criminality have affected our criminal justice system.with insight from field experts, this book examines:the history of social networking and the process of developing an online identity Schools of criminological theory and how they relate to criminality on social networking websitesforms of criminal behavior that can be performed utilizing social networking websitescriminality via texting, identity theft, and as offenders and victims in cyberbullying and digital piracyonline sexual victimization, including child pornography and sexual solicitation of youth The book concludes by discussing law enforcements response, including new techniques and training, type of evidence, and use of experts. It also discusses how the corrections system has been affected by these types of offenders. Discussion questions at the end of each chapter encourage critical thinking and case studies help place the material in context. Ideal for students and scholars, the book offers a comprehensive examination of how the emergence of social networking has affected criminality online, and how it has impacted the criminal justice system.
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Draconic Evolution How To Pt. 1: Basics and Tools
In this first episode of our short tutorial series for Draconic Evolution, we cover the basics of the mod and then cover in detail the mechanics behind the tools and armor, enchanting them, and using the config guis for them. ————————————————————————————– Hit me up on social networking as well: Facebook: https://www.facebook.com/ToAsgaard/ Twitter: https://twitter.com/ToAsgaard Steam: To Asgaard
Amazing Cloudy Sky
Description of the video :- ————————————— ” It was afternoon then. The sky was so cloudy & it was looking so beautiful.” In this video, I tried to share that moment. – Hopefully, you are enjoying the video. Please, like, comment & share the video. Subscribe to the channel for more videos. – Follow on social networking sites :- —————————————————— facebook.com/jundullahshuvo twitter.com/jundullahshuvo instagram.com/jundullahshuvo youtube.com/jundullahshuvo youtube.com/jundullah1
Ecommerce Social Media Marketing Software
Social media is a buzz word in today’s marketing industry. Acting as a direct channel of communication with the end user, social media marketinghas emerged as an influential tool for marketers to promote their products and services by tapping potential opportunities available online. Social media channels allow marketers to create attractive as well as interactive profiles, thereby enabling brand promotion, awareness, implementing marketing campaigns, and direct communication with the customer. The ultimate facilities offered by social media enable marketers to identify their business goals and objectives and define an appropriate process to attain them by approaching the target audience segment.
In the scenario of fierce competition, it has become indispensable for marketers to capture the web domain to the best of their abilities and strengthen their online networks. In view of this, a social media programme offers desired platform to carry on the business that purports establishing presence in the market and earning goodwill. Be it about introducing new campaigns or exciting activities, familiarizing customers with new products and services or eliciting their feedback, opinion or suggestions, the technique of social media marketing is multi-faceted and therefore, enables businesses to explore various opportunities and find avenues for further expansion.
To enable marketers to enjoy a solid web presence and accomplish desired goals, digital marketing companies have entered into the marketing industry. They comprise of integrated teams of experts who are abreast of the latest developments in the internet marketing zone and can guide suitably about following the correct roadmap. They are efficient in making the most of social media marketing. Nevertheless, initially they peruse your requirement, factor in the relevant points of concern and then move ahead to formulate a strategy to attract attention to your products and drive more traffic to your website. On the whole, it’s an all-inclusive package that ensures a good promotion of your brand through online resources.
All the activities are planned and executed keeping in mind your satisfaction. The social media experts may prefer conducting a research to study the pertinent aspects of your business and how can it serve customers to the best through its various offerings. At the same time, they would study about other businesses offering same products and services and how your business can be promoted in a better way. The best part of social media marketing is that you can directly approach the end user that is your target customer and elicit his feedback, which helps decide the next step.
Introducing So Shell Media Dashboard Powered by Fasturtle Digital
Visit our site for all So Shell media solutions: https://www.fasturtle.com/so-shell Purchase So Shell for your business NOW: https://goo.gl/5ycmG4 So Shell Media Dashboard by Fasturtle is the state-of-the-art dashboard to assist your business in creating, editing, scheduling and responding on all of your social media channels! Are you tired of using a social media content scheduler platform that is difficult to navigate? Meaningless reports make it difficult to optimize your social media strategy? Your entire team is sharing one login and no one knows who did what? So Shell is the last dashboard you will ever need for managing all of your social media platforms, all your reviews, all of your team, all of messaging. Once you try So Shell, you won’t give a Hoot ever again. If you are new to So Shell media, download this FREE Ebook for tips on managing Facebook, Twitter, Instagram, Google +, LinkedIn and more: https://goo.gl/XQrMKH