Power teams, everyone wants to build one because they believe it is the answer to all of their referral problems. Get 10-12 people in a power team and soon you will be passing referrals, right? Wrong! Often “power teams” start meeting, they share information, they do a little work but rarely is it consistent or productive.
On the other hand, referral partners who have been trained will be proactive, consistent and accountable. Criteria for good referral partners, work in your target market, understand your mission, know how you want to be referred, open their network to you, have influence with our “target market” and work on the right side of the sales cycle. Instead of 10-12 all you really need is 4-8.
What about your hub firm? Have you taken the time to work on and develop your hub firm? This is the group of business professionals who win when you win. They work in the same target market, but they tend to be on the wrong side of the sales cycle, making it impossible for them to send you proactive referrals, in fact many times it is difficult for them to pass any referrals at all.
That being said, why would you really want to develop a hub firm. What value do they bring to the table? How can they help you? Let’s take a look at a list of things that you can ask your hub firm to do to help you win more clients;
Allow you to guest blog on their blog
Let you sponsor their newsletter
Put your literature in front of their clients
Have you as a sponsor on their website
Be a sponsor for one of your events
Host a networking event with you and their clients
Introduce you to other referral sources
Promote your events or programs
Share the cost of other marketing activities with you
Survey of their clients for you
Invite you to attend an event with them
Make an announcement for you
Promote your blog to their clients
The list could go on and on. Your hub firm is one of the most valuable networks of people that you can put together. Many business people work at finding referral sources and power teams yet they completely neglect putting together a good hub firm.
22 Brilliant Social Media Marketing Tips
You’ve already perhaps been through that period in which you’ve sent a near uncountable number of canned email messages to your prospects. And if you’ve already done it, you may have also seen that the results get lesser as time goes on. Why is this? Well, there are spam filters in place and of course, your prospects know how to read whether an email is a canned one or not. What matters nowadays is genuine content and connecting with your business contacts. So, how can you achieve a highly successful email marketing campaign? One way is through employing the power of social media into your campaign.
Social media is already a well-known driving factor that helps businesses gauge the level of interest of their B2B leads, promote their content, and expose their company culture to attract and generate more interest in their brand. If this is so, how does one make use of social media to make an email marketing campaign successful? Let’s talk about that then…
Which area of social media should you focus on? – There are two such areas of social media you can make use of, specifically social networking and blogging. The traditional method of doing things would be to buy an email marketing list, however, you can also build your own list through this approach by engaging with your prospects. By using a social network, you can connect with your B2B leads and start understanding their unique needs. As a company that offers a service/product, you of course want to be the one to provide the solution. Establishing a connection with your prospects help to increase the chances of them working with you and it also allows you to generate quality leads and add more business contacts to your email marketing list. As for blogging, you can get the email addresses of people who leave comments on your blog and express an interest in your content and in your offers.
I’ve got email addresses. What now? – Now that you have your email addresses, you can begin sending your marketing emails. However, before you go do that, you can start editing the content of said emails and attune them to each of your prospect’s needs. As said in the opening part of this post, genuine content is a big factor in achieving a successful email marketing campaign. Making use of social media allows you to understand each of your prospect’s unique needs and craft better emails for each of them. Although it may seem like a long process, better content should generate much more responses from your business contacts.
How can you gauge results? – One metric for this is the click-through rate. The better your content and the more relevant it is to your prospects (subject line included), the higher the chances that they will actually read it. And of course, a higher click-through rate translates to better results and means that you may have captured the interests of your prospects.
Don’t ignore social media as it acts one of the best tools for marketers these days. Make use of it to generate better B2B leads, connect with your prospects, and even to build better email marketing lists.
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So you have heard about it on the reports, read about it in the paper and you still have no idea what all these people are talking about. No problem, I have you enclosed guys.
What are social networking sites?
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
While we use the term “social network site” to describe this phenomenon, the term “social networking sites” also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term “networking” for two reasons: emphasis and scope. “Networking” emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).
All that social networking refers to is people coming together on a website to discuss similar interests. What! That’s it?
Yes, there is lot of ways to place it and revolve what this is, but in a nutshell that is it guys. These are a very dominant way to acquire a group of knowledgeable people to contribute what they know and how they learned. Not always are these groups about awareness, but in most cases they are.
The cause that these sites are super powerful as an online dealer is that you can meet people and get to recognize them. Most people appear at selling items like you actually have to sell an item. What I mean by that is that you can become a power seller of any product on these sites, not by trying to inform people to buy, but by making friends. Yes, accept as true it or not, it has been verified that people are more likely to buy and tell friends about products that are offered by somebody that they feel they know.
Social bookmarking sites are very similar to these network sites, the variation being the focus on sharing links to popular blogs, videos and pictures online. These sites have an incredible power to grow website traffic and raise your Google search engine listings immediately if you have a lot of friends on them!
So stop trying to sell and learn how to make some new friends and get prosperous instead!
This is the primary article in the series on Social Networking so make sure to watch for the next articles as they come out.
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