How to start a successful corporate social network
Free live webinars and expert interviews about hr, leadership, communication, learning & development…, http://www.HRD.tv Want to learn how to use video and webinar for learning in communication? Download free whitepaper ‘How to organize and present a webinar with I.M.P.A.C.T. in 6 simple steps’, http://www.webinarbook.eu ———————————– Excerpts from the HRD.tv expert interview with Katja Schipperheijn (social and lean learning expert) by Sandra De Milliano (strategic video & webinar expert for corprate learning & communication with ROI) “Communities have been around for ever in organizations, it is only because of technology and social media that we now see them in another way. We naturally form groups of people that share the same interests and like the same things. We build learning communities because people are eager to share their learnings.” First define the purpose of the community To start a learning community in your organization you shouldnt listen to sales people, you should first look at the people in your organization. People and stakeholders define the corporate culture so they have to be involved. You have to ask yourself why you want to build this community. Which people do you want to involve, what do you want to do with the community and how can you measure success. After that you can start thinking about technology and the implementation of it. Getting started with your community To first step is to find some stakeholders in the different levels of the organization that see what is in it for them. Then make a roadmap to success and ask people to start putting content on the enterprise social network. Instead of soiling the technology, get some people involved and let them start discussions and eventually put some gamification in so that as soon as the first people comment or write something, they immediately get some rewarding. Your manager wants you to do good, if you dont do your job well you will get punished, you will not get a badge or gamification. It can be also very good for the managers to see who works well and who does not. In the beginning you need a community manager It is a good idea to have a conversation- or listening manager to secure people that they can write things without any shame or fear to do so. Besides that, you need some people to invest time and power in the community to really get it moving. After it got started, it will keep growing on its own and it doesnt take much effort any more. You have to monitor and measure if there is any movement, if you dont see at least twenty percent of the people online daily, its not working. It helps if you make the community page the intranet landing page. Effective social networks replace phone calls and mails With a social network in a company, you can ban almost all internal phones and mails because most of the information is available on the network. It goes faster and it is fun. It is also very useful for newbies in the company who are not familiar yet with the company structure. We can say that the enterprise social networks build the culture in a company. Watch more live webinars, expert interviews and best practices on http://www.HRD.tv
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Human behavior in online social networks. Andrzej Grabowski. Cyberemotions 2013
Leveraging Social Networks to Extend Your Blog
The advent of blogging as a popular mainstream activity signified a new trend in communication.
It is now possible for anyone to get her feet wet with self publishing, and free, open source solutions
like WordPress have played a large role in that. Traditional journalism has eyed blogs suspiciously,
considering them something only untrained, unvetted writers do. A cold war arose as the
traditional means for disseminating news and information shifted from the front page of the newspaper
to the home page of a Web site. Later, the same type of conflict developed between bloggers
and communications professionals.
When social networks like Facebook and Twitter emerged, the role of the blog changed again. For
some, blogging took a back burner to the means of instant communication, such as microblogs
and aggregation tools. For others, social networks gained importance, complementing blogging
Today, most blogs, traditional news sources, and public relations firms use social networks to extend
their reach. Blogs that dont have some kind of feature to share content across social networks are
perceived as isolationist and likely have seen a decrease in their traffic over the past few years. It is
considered imperative to have integration with social networks to extend the blogs reach.
WordPress, for its part, has many plugins that integrate some aspect of social media. A quick
search of the plugin repository shows almost 300 varieties of Twitter plugins and almost 100 varieties
of Facebook plugins.
It is important to know the technical implementations of social network integration on the growth
and sustainability of a blog, and equally important to have a good understanding of the marketing
benefits of these tools. Realistically, there are plugins that automatically send a tweet of a Post title
and URL every time you click Publish, but does this actually increase the blogs traffic and exposure?
As it turns out, less than you might think.
Facebook is an ever-evolving source of traffic. To many, its nothing more than a network to keep
friends and family involved in their lives. Others use it to share links from their blogs and provide
additional places for friends to comment or voice their approval.
Fan Pages on Facebook centralize and inform readers of new content. It also can serve as a nifty
replacement for e-mail marketing services, such as FeedBurner. Facebook simply enables people to
join a group or leave a group and, in doing so, replaces the e-mail delivery and opt-in requirements
needed to avoid spam.
WordPress provides many options for Facebook integration, all in the form of plugins. You can use
some or all of them to extend the blog to one of the largest social networks.
You need to understand that social Media is a process. Also Internet is ever changing so is social Media. What works today may not work tomorrow. Social Media is beneficial if you are sharing information with the end user. Always remember, in every internet strategy, Content is the king. If you have your content in place rest everything is not a rocket science. All you need is to interact with your user, voice their opinions and feedback, give them a reason to follow you or be a part of your community or page and get sticked to it, add relevant content regularly and at the same time.
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E05 – How to Simplify Your Companys Social Media Marketing Strategy
- SOCIAL MEDIAS IN REAL LIFE
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