I am frequently asked by people what I think of social networking at large (having such a high profile on the World Wide Web), how on earth do I have the time to get involved given the incredible pressures I face on a daily basis running Blackhawk Partners and what do I really have to say that would be of interest to strangers? Well, all what I can tell you is that since I started my social networking journey back in 2004 (the same year I founded Blackhawk), I’ve met some wonderful people online, generated a ton of business, empowered thousands of entrepreneurs, and made some great discoveries. Having said that, I strongly encourage every self-made man out there seeking to build a solid “brand” to do the same. Frankly speaking, I don’t think this is about finding only people you know but rather pushing the envelope and getting out of your comfort zone.
How much personal vs. business?
My rule of thumb mix is about 20% personal, 30% interaction with others and 50% business. That’s what works for me, but it’s important to do what makes you stretch beyond your limits, yet still feels authentic.
How much time should I spend on social media sites? This depends on your goal. If it’s simply to get acquainted and see what happens, try 15-20 minutes 3 times a week. If you wish to build relationships, find resources, and gain business, then at least an hour a day may be required. I personally spend an hour a day out of my gruesome 12 hour a day work regimen on social networking.
How do I know if it’s working?
Success is measured in many ways, and like most marketing much of it isn’t directly measureable. I know that my presence on social media sites is working for me because I enjoy it; I’ve made it manageable (despite my over 10,000 connections already on 12 different social networking sites), met great people, learned a bundle, found amazing resources, and gained for Blackhawk at least a couple of hundred clients.
How do I find the time?
Well, I personally schedule my social networking time just like I would an appointment. I put it in my calendar and stick with it. Consider it marketing and know that it takes practice. I usually combine checking my email and checking out FaceBook, LinkedIn, aSW and Twitter – I schedule these activities into timeslot somewhere in my day. Nothing of course beats the one on one meetings….but this only after getting to really know the people I am meeting face to face.
Who do I connect with?
I am approachable to all, and I will try and answer all….unless people start sending me blind invitations to connect with no reason whatsoever or plainly asking me to forward a request (such as on LinkedIn) with no explanation why. My basic rationale is very simple: I don’t like to spam my friends. After all, social networking to me is not about collecting names. It is in my personal opinion mostly about Intelligence gathering and networking with like minded people for self and mutual empowerment.
So many people I know spend so much time worrying about someone disagreeing with them or thinking whatever…. Get used to it, these things happen. But isn’t that what makes this world such an interesting place? Everyone has an opinion and varying viewpoints. I find the social networking environment to be friendly and forgiving overall – enjoy it, make friends and just see what happens!
Adding social media links on ALL IN THE LOOP – Create your own apps
In this video you can learn exactly how to set up social media links on the ALLINTHELOOP CMS With the Allintheloop cloud based platform you can quickly and easily create apps for all types of events ranging from conferences and exhibitions to internal corporate meeting and fundraisers. Build fully branded secure networking apps with a host of features including in app messaging, auctions, presentations, agendas, surveys, advertising banners, contact share, and much more. No coding skills needed. Learn more at http://www.allintheloop.com
Part 4 Social Media Marketing – Get Free Traffic Social Tools Part 1
I am at the MyMark Social Media Marketing Conference at the MGM in Las Vegas today and I’ve already learned some amazing things from our speakers. John Child started us out with a great segment about personal branding and how to create your personal brand. He went over several techniques and tools which we promote heavily as well. One new website he introduced was www.namechk.com. This website allows you to type your desired username in a box, click the chk button and find out whether or not that specific name has been taken on 152 social media sites. This is an excellent tool to research the username you would want to use consistently throughout your personal branding without going to each of these social media sites individually.
One other excellent tool John talked about is Google alerts. We use this at MyMark to keep track of information about our company, staff and keywords. You can adjust the settings on each alert so you can receive them multiple times a day, once a day, once a week or several other intervals of time. We have ours set up to receive alerts every day. This allows us to keep track of what information has been published about us and what we need to respond to. I also like this for our keywords because even if our published information isn’t coming up on the first page of Google results, I can see what content others are creating about our keywords in order to create more competitive and relevant content for our readers.
I will be publishing a blog post next week which will delve further into this subject. However, I also wanted to mention a topic that John brought up I feel is very important and all too often overlooked. When creating content remember to stay focused on creating content for the reader, rather than just another form of advertisement. Blog marketing should not be advertising. As John pointed out, I hear many professionals talk about their efforts in social media marketing. They tell me that their efforts have gotten them nowhere so I go back and read their blogs posts and they are all ad copy. Your readers aren’t searching for information about your ads. They want to find good, quality information they can use for purposes other than knowing where to purchase your product.
Is Your Facebook for Business Page Growing Like You Hoped?
Businesses that are giving up on Facebook due to failed marketing endeavors need to relook their marketing strategies. The growing number of Facebook subscribers exceeding 1 billion makes this social media networking site a hotspot for procuring targeted niche markets.
Business owners and marketers should consider the following 3 marketing strategies for implementation to spike up their Facebook marketing campaigns for greater consumer engagement and business growth.
1) Engage a Variety of Contents
The market is limitless on Facebook with a variety of consumers having different needs and preferences. The smart marketer should be engaging in different types of contents that would interest different types of consumers on Facebook. One could target by gender or age bracket if not by interests and needs. These could be identified through in-depth and careful market research by the marketer.
It is a known fact that same content is boring, especially with Facebook users who are on the web everyday for new and fresh content. As the adage goes, “there are many ways to skin a cat”, there are plenty of creative content which marketers could engage in to attract their desired potential leads and customers from the vast number of Facebook subscribers on the most popular social media networking platform in the market.
As competition rises rapidly today, variety is the essence of successful marketing on the Internet where marketers need to change with the market trend and flow according to consumer behavior and demands. Besides business branding and products or services, marketers could offer helpful tips and solutions to daily life challenges or share personal stories of success and failures in life, work or business.
Marketers could cater to the needs of different groups of consumers on Facebook by identifying their preferences with options of product photos, infographics, videos, articles and links besides stimulating questions or inspiring quotes. Different contents appeal to different fan groups to capture their attention with a higher degree of engagement on the brand and business.
2) Deploy Interesting Photos
Photos and pictures are excellent visuals to manipulate in Facebook marketing where business leads and customers could identify with the brand or marketer better than just text. This includes the deployment of social photos besides business-related pictures to encourage higher user participation in terms of comments, likes and feedback. When Facebook users are actively engaged with these photos, a good relationship could be struck to build trust and confidence in the brand or the marketer.
Any interesting photo is a crowd puller on Facebook to lure in the desired connections for growing the business. This may be just the first step of the marketing strategy in a dynamic marketing campaign; success has to start from one step.
Larger images often enjoy more support with more likes, shares and comments, especially interesting and attractive ones. Photos and videos could be shared on Facebook with a direct publish into the post over using a link with a thumbnail.
Facebook fan participation includes writing a caption on the posted photo to generate more interactions with potential leads and customers. This would inspire support to the brand through the provocative or inspiring images that tend to stir up the right emotions within the user.
Emoticons are highly popular and effective in Facebook posts which could be deployed in business marketing campaigns for a dose of enthusiasm and positive emotion to support the brand, business and marketer. A simple emoticon is also a dynamic visual which viewers could connect or relate to and would easily associate it with the brand and business.
3) Best Publishing Times
Although there may be billions of subscribers on Facebook, there are certain times where the traffic is at optimal levels at different geographical locations. Hence, it is critical to identify the best publishing times of posts on Facebook to catch the intended crowd of business supporters.
The right posting time encourages more active participation and interaction by users to offer immediate responses that impact others on the web. When the right time is missed, the news become stale and users would not feel excited to make any comments or share as they feel that the news is no longer current although they may still be the first to read due to different time zones.
The right time of posting refers specifically to the day and time to ensure the highest traffic availability for immediate responses. The best day to post on Facebook for optimal responses would be during weekends, especially Saturdays, while the good times would be non-peak hours for web consumers to enjoy the post. Hence, specific preferred posting hours would be between 8pm and 7am to secure a high number of likes or comments with a stronger participation in sharing the post.
Internet marketers who deploy Facebook in boosting their marketing endeavors need to keep a watch out on consumer patterns of interactions with a clear identification of their preferences. This would be helpful in planning appropriate marketing campaigns using the right strategies that would generate maximum results as ROIs.
Another important aspect of Facebook marketing success is to ensure a constant user engagement that connects marketers with targeted Facebook users. Every post must be well thought out with the right audience in mind to encourage active user participation that would create a market buzz to impact others. This is important as statistics reveal that most Facebook users spend an average of 7 hours daily on Facebook whether through browsers or apps.
Moreover, instead of exercising hard-selling strategies most of the time on Facebook, marketers need to approach the more human side of users; appropriate user emotions should be stirred with the right post and different topics or subjects should be posted to encourage fans and followers to open up to the marketer on their needs and preferences.
Internet marketers and business entrepreneurs need to consider useful tips that could propel their online businesses to greater heights through well structured Facebook marketing strategies. When the fans’ preferences are placed as top priority in the marketing endeavors, sales would increase.
Should social media companies track potential shooters?
Former Rep. Jason Chaffetz (R-Utah) discusses a YouTube users warning of Florida shooter Nikolas Cruz and whether social media companies should contact law enforcement if they see suspicious activity.
- Kids act ‘the social network’
5 Social Media Marketing Tips For Any Small Business That Wants To Profit Fast
Get Insta Crusher At: http://www.ben-martin.net/InstaCrusher In today’s video I’m going to give you 5 social media marketing tips for small business. So let’s get straight into it. Tip #1: Keep it social on social media People don;t typically come onto social media to buy things. They come onto social media because they’re bored and looking for a distraction in their life. Don’t ptich and sell too often. Keep it limited to a couple times per week max. Focus on sharing your opinions, entertaining and providing light hearted content that people love to engage with. Have fun. Be silly. Keep it simple. Tip #2: Don’t be a jack of all trades and master of none It will hurt your small business if you’re jumping around and trying to master 50 different social media platforms at the same time. Focus in on one or two sociale media platforms. Become an expert at your chosen one and build a solid following before adding in another platform to the mix. Tip #3: First impressions count This is one of the most important social media marketing tips for small business. You only get one chance to make a good first impression. So make it yours count. I’ve lost track of the times I go over to someones YouTube channel or Facebook profile, and they have no custom banner and there’s no real signs of life going on. It leaves me with the people that they’re not serious. And people will think the same about you if you don;t make the social media platforms you;re using a welcoming place, where it’s very obvious you are active. Tip #4: Stay consistent and keep your word Release videos weekly at the very least if you’re marketing on YouTube. Post daily if you’re main social media platforms are Facebook or Instagram. Let people know the times of day and week you plan on giving them new content. And once you put it out there, kee to your word. If you put out value consistently, people will keep coming back and eventually buy from you. Tip #5: Study your competition Look up the BIG affiliates in your niche and spy on what they do. If they have a video which is getting a lot of engagement, then you may want to make a video on a similar topic. Why? Because they have the type of audience that you want. So if you male similar content then you know people will love it. BTW… If you’re already on Instagram, or you want to make it one of your main social media platforms for making money, then you should check out Insta Crusher below. It will have your Instagram spitting out commissions in record time. Get Insta Crusher At: http://www.ben-martin.net/InstaCrusher Thanks for watching this video about social media marketing tips for small business. Follow me on social media: Facebook – https://www.facebook.com/ben.martin.758 Instagram – https://www.instagram.com/ben_martinofficial/ Twitter – https://twitter.com/benmartin147 Press Release: http://www.ibosocial.com/benmartinisn/pressrelease.aspx?prid=591113 social media marketing tips for small business, social media marketing tips, social media, social media marketing for small business, social media marketing, social media marketing strategy, social media marketing tips and tricks, social media marketing tips 2018, social media tips for small business, social media tips, social media marketing for business, social media for business, social media for small business tips, Justin Bryant, social media marketing course https://youtu.be/H5gs61jooDk https://youtu.be/DLDi2aw3PD0 https://youtu.be/1-55DnbwUtM Learn more about social media at: https://en.wikipedia.org/wiki/Social_media
Social networking sites relevance and stats
If you are looking to develop a similar app and have a unique idea then reach out to us at firstname.lastname@example.org At BrainMobi, our team of mobile experts has curated a list of recent stats to showcase the advent of social media apps on users and their perspective behind accessing a social media app. Our top app developers evolve an idea and transform it into a successful social media app on basis of following phases of development:
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