How to build your business using social media! Second generation network marketer Frazer Brookes has built teams with 300,000 plus customer’s using social media as a major focus Learn from Frazer Brookes and Rob Sperry on how to use social media to build a large business
Best Online Marketing Tools: Day 5 – Hemingway App
http://www.loubortone.com/bigpicture presents Here are our Top 30 Tools for Online Marketing Success! And not just video tools, but really cool and little-known tools, resources and software for productivity, social media, email marketing and more! Subscribe to our channel so you can get your daily Top Tools on YouTube! Were revealing a new tool every day! Discover new time-saving and business-boosting online tips, tools and shortcuts. To see all the tools in one place, visit our Facebook page at: https://www.facebook.com/OnlineVideoBranding/ Powered by http://www.loubortone.com. For more tips visit Lou Bortone’s blog at http://www.loubortone.com/blog. Subscribe for more great video marketing tips here: http://www.youtube.com/subscription_center?add_user=lbpromo Im Lou Bortone and I help busy professionals fully leverage and express themselves VISUALLY in the most powerful and profitable way. Find out how to use online branding, video marketing and visual media to grow your business and boost your bottom line by applying for a free, no-nonsense strategy session at www.VideoStrategySessions.com. Pick up my way-cool (FREE) Online Video Survival Kit here: https://loubortone.leadpages.net/video-survival-kit/ You can also find some excellent (free) YouTube marketing tips here: http://youtu.be/4qPb4Hz1QDM?list=PLOe43wI4ZB7qHBstBg2jRptbfcQeUwWXw Follow my shenanigans on Facebook: http://www.FacebookLou.com Follow @loubortone on Twitter: http://www.TwitterLou.com Visit my website for tons of video tips and tricks: http://www.loubortone.com My MOST REQUESTED video is here (classic!): http://youtu.be/wR6iBMdx9Ik Of course, my YouTube Channel is here: https://www.youtube.com/user/lbpromo
How To Use Social Media To Get A Job
I am currently the publicity chair for my child’s school PTA. This is a new experience for me even though I have been in web administration and design, marketing, and social media marketing for years. I try to look for other PTA websites to see how others are using their sites and social media. Our PTA is not very active yet, the website is new as of this year, and the Facebook page was only created last year.
Using a Facebook page.
It seems that almost everyone has a Facebook page. This is a huge advantage for schools and school organizations. Here’s a list of what a school can use their Facebook page for:
Making Announcements. School staff and school leadership can easily make announcements that students and parents are comfortable using.
Scheduling Events. The calendar function makes a quick and easy way to let everyone know about upcoming events at the school such as fundraisers, school dances, PTA/PTO/PTSA meetings, conferences, field trips, and more. Best of all, it is then a constant reminder of what’s coming up unlike the usual old flyer that goes home once, twice if you’re lucky. Also, flyers get lost or sometimes don’t even make it into parents’ hands, not to mention the expense of paper and printing.
Brainstorming. Maybe you need ideas for a new fundraiser, or event theme. This is a great way to establish an open conversation about what students and parents would like to see or do.
Share Photos. There are always dozens of parents, families, and students taking pictures at every school event. What better outlet to share all of those photos. Photo tagging enables parents and students to add their own pictures to your photo library.
Volunteer Requests. This is a quick and easy way to ask for volunteers, even last-minute ones. Maybe one of your volunteers is sick or a teacher needs help making copies. Post a message for help and get someone quick!
Twitter can be a helpful outlet as well. Find someone on the school staff, like the principal, assistant principal, or school secretary to tweet once or twice a day or more on the day’s events. This can also be done by the school media person, if you have one, or a PTA member.
Using a website for the school and/or PTA, PTO or PTSA.
I can count the number of people I personally know that DON’T have internet at home or use a computer on a regular basis on one hand. Everyone’s “connected” today and schools and school PTAs should be taking advantage of this. According to the Census Bureau’s projected figures for 2011 school enrollment will be as follows:
Pre-kindergarten – Grade 8
Public – 34,974
Private – 4,598
Grades 9 – 12
Public – 14,580
Private – 1,363
At our school alone there are over 790 students currently enrolled for the 2010-11 school year and our elementary school is the smallest in the district. Keeping all parents and families updated without using the internet and social media becomes a very costly expense, an expense that most school systems can’t cover without sacrificing other, more beneficial programs for the students.
How should schools fix it? Ask. It is almost guaranteed that at least a handful of parents are familiar with web design of some sort, even if it’s just basic blog setup through Wordpress or Blogger. Is having just a blog ideal? No. But it is at least a starting point if they have limited resources. Wordpress is free, a domain is usually $ 15 or less, and site hosting can be a nominal monthly expense as well, about the cost of a ream of paper.
So get a Facebook page, a Twitter account, and a website and “trash” the paper notes. Watch parent and student involvement grow. Keep everyone informed. The days of paper-pushing are over! If you’re really bold, start an e-newsletter. Watch for a follow-up on creating an effective school newsletter.
Copyright 2011, Article by Sarah Baker of Eos Concepts, LLC. EosConcepts.com
- Woolmark – Fashion by Feelings Social Media campaign case study
How To Use Social Media Bar
In today’s world of the internet, companies have got to be even more aware of what their customers are saying about them and, more importantly, where they are saying it. Social media platforms are a common place for people to talk about a particular brand and they will often talk about what their perception is and how the service can be improved. This is something that companies in all industries and of all sizes can use as failure to monitor these conversations can have an adverse effect on business and your social standing.
One of the main benefits of social media is that it acts as another level of customer service and if your customers can see that you are actively trying to rectify the problems, they are more likely to give your brand another chance. However, the main reason why companies monitor social media platforms is so they can make sure that any problem does not escalate into a huge problem that ends up damaging the brand image of the company.
Twitter and Facebook are the main social media platforms that people comment on so it makes sense that companies have their own page. This should mean that if people want to use the site to complain or make ideas, a company has got it all in one place. It is, therefore, important to ensure that the company has a member of staff that is monitoring the page. By doing this, your customers know that you put customer service high on your priority list and over the long term they can use this as a way of communicating with your company.
The problems arise however when people start making comments on blogs, forums and their personal Twitter and Facebook accounts as this is going to be harder to monitor. This is where social media experts come in as they can make the most of the social media tools that are available to ensure that all conversations relating to your brand are monitored at all times. Of course, if you are using an external agency then you need to ensure that they have experience in working with clients of a similar size to yours and that they are going to have the right tools to monitor your results. Social media is a relatively new technology and many companies are yet to embrace it so when you take the plunge make sure that you do it correctly from the beginning.
Brightlocal Review – Local SEO Client Management Tools
Get your free 14 day free trial of Brightlocal here: http://www.noshameincome.com/brightlocal In this Brightlocal review I’m going to break down what the tool is and why you should consider picking it up if you are doing local SEO for your clients. Brightlocal is an all-in-one tool designed for SEO agencies, consultants or for local businesses to track and improve performance with local SEO campaigns. It offers tools such as rank tracking, citation tracking, review management, Google My Business optimization, website auditing and more. Brightlocal Review Overall this tool is an awesome suite of tools designed for helping you rank businesses higher in the Google local map pack specifically for local businesses. Let’s discuss each of the tools included and some of the additional features that Brightlocal offers. As soon as you login you have a main dashboard where you can manage your clients and locations for those clients. Brightlocal will have you enter in your client’s business information so they can search for existing business listings and information about the business. You also have a dashboard for each of those clients locations where you can manage all of the different reports and use tools specific to that location. Let’s go through them. Rank Tracking You can enter keywords to track both organic and map pack rankings. Reports can be setup to run on any interval you want such as weekly, bi-weekly, monthly or otherwise. As rankings are changed you will get notifications in the dashboard of either improved, neutral or dropped rankings. Overall the tool is very useful and in the years I’ve used Brightlocal It’s always been pretty good about tracking rankings, especially for the local map pack. Citation Tracking Citations in my opinion is really just a fancy word to label ‘business listings’ such as Yelp, Google My Business, Yellowpages etc. If you have done any research about local SEO you will know that citations are very important for improving your rankings in the local map pack on Google. Brightlocal allows you to track and audit existing citations as well as sources where you may be missing a citation. They even offer a service where you can get them fixed or created for you. Overall the tracking works pretty good but you will sometimes see it finds sources that are slightly off (assuming it’s the same business with an in-consistency). You can use the citation audits to also determine what the top competitors have for citations based on a provided keyword. This is really powerful for matching your competitors and beating them at their own game by creating more high quality citations and improving existing ones to have the correct Name, Address and Phone (NAP) information. Review Tracking Another awesome feature is the ability to track reviews for the business. If you set this feature up to re-run the report every week you can get a full glimpse into new reviews for the business across all kinds of different review sites. The major sites being Google, Yelp and Facebook among many others they can track for you. The reporting shows you growth of the reviews over time and you can also filter the reviews from worst to best. You can even go in and respond to the reviews as needed. Google My Business Reporting Having a fully optimized Google My Business page is going to be one of the most important ranking factors for ranking in the 3 pack. Luckily Brightlocal also provides a full in-depth overview of your Google My Business profile information, images and the keywords you wish to track in the local rankings. You can also find information surrounding duplicate profiles, NAP problems, and other on-page SEO issues that could be negatively affecting your rankings. Local Search Audit – This is another awesome feature that more or less gives a small glance at all of the other features combined in one big summary. This is perfect for showing potential prospects the issues that exist with a website and perfect for closing local SEO deals. Google Analytics – You can sync up a Google Analytics account which will simply just give you an additional way of viewing traffic metrics without actually logging into the analytics dashboard. This is a nice addition to all the other reports for clients. Social – You can also track growth on both Facebook and Twitter for your client. This isn’t really a management tool for social media but more of an additional reporting tool they added in 2016.
Gandys Flip Flops optimises its online presence with Aurora365 Web Performance Monitoring
Gandys Flip Flops optimises online presence with Aurora365 Web Performance Monitoring
Online infrastructure management specialist Aurora365 has announced that it is supporting the Gandys social enterprise brand with a comprehensive web performance monitoring service based on the innovative cloud-based Aurora365 Infrastructure Monitoring service.
Gandys is a unique and stylish flip flop brand that gives back to underprivileged children around the world. It was set up seven years after its founders Rob and Paul Forkan – tragically lost their parents in the 2004 Tsunami when it hit Sri Lanka. Gandys mission is to donate 10% of its profits to the Orphans for Orphans programme in order to help build childrens homes across the world. To commemorate the 10th anniversary of the Tsunami this year, the brothers are on target to open their first childrens home in India.
At Gandys were committed to changing the world step by step; however, if were going to do that its essential that we have a premium online infrastructure in place to support our high traffic online shopping site, as well as our extensive web and social media presence, commented Gandys founder, Rob Forkan. Were fortunate that our flip flops attract lots of online interest, but our website can quickly take a hammering whenever events such as Jessica Alba being pictured wearing a pair of our LA Purples, or our flip flops being listed as 2014s Festival Footwear must haves. Given that, its reassuring to know that, while were busy growing our business, our Aurora365 Web Performance Monitoring service is busy making sure our online properties are working optimally.
The Aurora365 Web Performance Monitoring service proved its worth when the Gandys site received over a million hits following links from Facebook posts about the Forkan brothers return to Sri Lanka for the first time since the Tsunami. During this trip Gandys announced details of its scheme to help educate over a 1,000 local children, launched its collaboration with Monsoon Accessorize, and met with UK Prime Minister David Cameron who fully supported the brothers Orphans for Orphans initiative.
At Aurora365 were proud to support Gandys online infrastructure, and know that with our Aurora365 Web Performance Monitoring they can be confident that http://www.gandysflipflops.com will always be open for business, added Jeff Curley, Aurora365s Solutions Director. Gandys is going from strength to strength, with over 150,000 pairs of flip flops already shipped, a growing presence on the high street through major retailers such as Accessorize, Asos and Selfridges, and a major collaboration with Liberty. Having a cloud-based infrastructure monitoring solution such as Aurora365 in place makes particular sense for a business such as Gandys as it can scale to protect their business as it grows to support more and more international markets.
Aurora365s Web Performance Monitoring tracks response times for all of Gandys internal, customer facing, SaaS, and cloud-based online properties. Aurora365 is very easy to license, setup, and use, with Web-based dashboards that allow online teams to quickly identify website load times by location, page or transaction, and alerts to identify the heaviest page elements or images that are not displaying as intended. With Aurora365 organisations benefit from the real-time detection, diagnosis and resolution of any network performance problems and outages before they start getting calls from customers.
Notes for Editors:
About Gandys Gandys is a unique and stylish flip flop brand that gives back to underprivileged children around the world. 10% of all Gandys profits go directly into the Gandys Foundation and its Orphans for Orphans mission whose sole purpose is to support children in need of basic essentials such as shelter, nutrition, medication and education. The ‘Orphans for Orphans’ mission has already started to make an impact by funding children’s homes in India & Sri Lanka, and the vision is to open them all around the world. The opening of the first childrens home will be built in memory of Rob and Pauls parents, Kevin and Sandra Forkan, and will mark the 10th anniversary of the Tsunami. For more information, visit http://www.gandysflipflops.com
About Aurora365 Established in 2010, Aurora365 was developed by IT specialists with first-hand experience of the challenges faced by IT professionals. Dependable IT is critical to the success of your organisation. Our ethos is to take away the worry of uptime and user experience so that you can focus on growing your business. We understand that to properly manage your entire IT Infrastructure 24/7/365 you need the right fully skilled team. Changes happen by the minute in IT and represent a challenge for organisations to keep their IT teams up-to-date and knowledgeable to best support their customers. This is where Aurora365 comes in. Through our flexible service models, our customers gain competitive advantage by having access to IT monitoring experts at the heart of their Infrastructure, allowing them to deliver the customer experience which previously they would have been unlikely to budget for or achieve.
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