Get your free audiobook: http://eita.space/e/B008NFBOPY Recent research shows that collaboration and social networking foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition, Knowledge Management Handbook: Collaboration and Social Networking, Second Edition focuses on two key elements in knowledge management: collaboration and social networking. To Innovate, Connect the Peoplejay Liebowitz, one of the top knowledge management authorities in the world, brings together 15 articles by researchers and practitioners who are among the leaders in their fields. They present numerous applications, concepts, techniques, methodologies, issues, and trends related to collaboration and social networking in a knowledge management context. They also point out areas that need more work, such as how to measure the impact of knowledge-sharing efforts in terms of innovation, profits, and customer perceptions.what Can You Learn from Your Informal Organization?packed with case studies, this handbook explores how you can share knowledge, make connections, and generate new ideas through collaboration and interaction. It is a valuable reference and classroom text for those engaged in knowledge management, particularly from a collaboration and social networking perspective.
- 69,000 Consultants Overcome Market Challenges, Using an Enterprise Social Network
Tai Lopez Social Media Marketing Agency #7 …FREE – How To Build A Cool Lifestyle
Check out my Daily Podcast https://goo.gl/IBsgQf Join my FREE Inner Circle Group https://goo.gl/yUtq8x Podcast4marketers Tai Lopez Social Media Marketing Agency Program Review and Notes from Sonny Tee. In today’s SMMA class, Tai Lopez TALKS TO US about How to Build a Cool Lifestyle buy getting a new House and Matress, Traveling and donating to charity ANONYMOUSLY he makes a big point in telling us NOT TO SHOW OFF and I make corrections and review along the way! Keep watching the videos on the Tai Lopez SMMA course review and notes and you’ll get enough information to start your own Social media Marketing Agency.
Online Reputation and Social Media Management
Even though a company sees the value of social media, it doesnt mean the organization or its members are ready for it. Have you started something you really werent ready for? Sometimes it works out and other times it doesnt.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. One of the most effective ways TopRank Online Marketing has found to assess a companys awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey.
Identifying a companys current state of social media readiness helps determine benchmarks and sets a baseline from where to build from. This is part of developing a social media strategy and helps avoid the random testing many companies are calling their social media strategy.
There are a number of free or low cost tools that one can use to identify a brands current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable, 48ers or socialmention.
With many companies, there are often a mix of official and unsanctioned social media accounts setup. Its important to get a handle on such participation, whos managing the accounts, whether they are run by employees or fans and what the company can learn from them. Getting a handle on the difference between how social the company is and will need to become is essential for planning, training and strategy development.
As part of the evaluation process, here are a few questions companies might ask themselves and answer as they embark on a social media marketing journey:
What goals do you hope to achieve from a social media marketing effort?
What measures of success will be used to evaluate a social media marketing program?
What are your current social media channels and destination web sites/pages?:
Do you employ a full-time community manager?
If not, do multiple staff share the role of community manager?
Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6)
Is there a particular business unit, division or product that can serve as a test case?
If active, how long has the company participated with social media sites and which? Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, YouTube, Wikis, Delicious, Digg, StumbleUpon, etc
Are current social media participation on different sites coordinated?
Is a dashboard and campaign management tool used for social media content promotion?
Have you noticed any particular preferences within the target audience in their social web participation?
Do they prefer particular sites? (Twitter vs Facebook blogs vs forums)
Do they comment, do they contribute content, do they tend to observe, do they not participate at all?
Have you identified and engaged and/or networked with influentials in your target industry on social web sites?
What unique value do current social media efforts offer clients/prospective clients? What need do they satisfy better than the competition?
Are text content or media regularly shared on other social media sharing sites?
Is there a user generated content component of your web site? Profiles, comments, reviews, content sharing: text, image, video or audio?
What departments, business units, cost centers and approval entities would be involved with the Social Media program? Is there an internal social media council?
What internal human resources are available within the company for support and implementation of social media marketing initiatives? (Content creation, network development, promotion, monitoring & analytics, community engagement)
Obviously each situation is as unique as the company and its objectives, but the list above can provide valuable insight into a companys state of social media marketing readiness as well as provoking new thoughts and concepts. The more informed companies are about the social web, the more successful they will be at qualifying and managing social media marketing agency engagements.
You might be wondering, why did I pick 19 questions when 20 would be a much nicer, even number? Its because Im curious what your 20th question would be. What are we missing? What else would you ask to determine the social media readiness of a company, business unit or division?
How to Start a Social Website
A social network service concentrates on building and reflecting of social networks or social relations among people who share interests or activities. Most social network services are web based and provide means for users to interact over the internet such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service, social network service usually means an individual-centered service while online community services are group-centered. Social networking sites let users share ideas, activities, events, and interests within their individual networks. Below is the rest of the list of top social networking websites except for Facebook, YouTube, and Twitter:
Based at Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media (owned by News Corporation), MySpace was once led as the world’s most popular social networking website.
Friendly working environment in MySpace’s office
Luxurious entertainment zone for staff in MySpace
The hall of MySpace headquarters
Admitted by Yahoo in March 2005 for an unveiled fee, Flickr is regarded as one of the world’s largest and most popular image and video hosting website with more than 3.6 billion images. Flick’s headquarters is currently located at 470 Sansome Street, San Francisco, USA.
The symbol of Flickr
Working office of Flickr
The entertainment section of Flickr’s office
LinkedIn is a business-oriented social networking site set up in December 2002 and launched in May 2003 and is mainly used for professional networking. In July 2009, it had over 43 million registered users, expanding 170 industries. Its headquarters is a really cool office situated at Mountain View, CA, USA.
LinkedIn’s engineers can relax by reading books or chatting with each other in the spare time
LinkedIn’s working office is designed and decorated in the most convenient and convenient way
Cafeteria of LinkedIn’s headquarters for staff
Logo of LinkedIn
Choosing Facebook against other social networking sites
Social Networking: What is Social Networking?
Creating Social Networking Site
Five Easy Steps For Creating Your Social Networking Strategy
Have a business? Do you have a website for it? Some businesspeople believe that having a website will not only help them create an online presence but also helps them avoid the tendency of being obsolete. More informed and more knowledgeable businesspeople however go the extra mile and has gotten involved in social media by joining several social networking sites and even building a social networking website of their own. This move allows them to gain entry to a larger and more lucrative market and embrace the power of technology buzz and do so with a personal touch.
Not everybody believes in the power of social networking though and its capacity to boost one’s business. They don’t think that creating a social network that will endorse their business brand name is that effective to enhance their productivity and profitability; and so they go about with their business everyday without really caring about social networking or taking advantage of its benefits. You wouldn’t want to be one of these businesspeople. If you don’t want to build a social networking website for your business then at least join several social networking sites that will help you see what existing clients and future ones as well think about your products and services. In fact, the sooner you do this, the better.
Now you probably realize you need to build a social networking website for your business but the question now is how do you go about achieving one? For one thing, you need to hire somebody to help you build it or if you are a technical person or even someone who likes learning new things, you can look into social networking software and consider building a website of your own. It doesn’t start and end in building the social network site though, you will have to make sure you build it in such a way that will precisely enhance your business. Know what type of data your clients would love to get their hands into and make sure it’s available for them in your social networking site. You will not only build a social network but also a good community where your business, your products and your services is the star.
Mike Allton Shares His Favorite Twitter Follower Management Tool!
Following too many people on Twitter? How do you manage your followers on Twitter? Mike Allton chats with Chrys Tan on his favorite follower management tool for Twitter. Get access to this and 40+ other sessions here: https://SocialMediaOnlineSummit.com Twitter tools can help you manage your Twitter account more efficiently while improving your Twitter marketing. With so many Twitter tools out there, its hard to know which ones to trust with your Twitter account management. From content scheduling to curation, Mike Allton will share with you his favorite Twitter tools. Mike Allton is an award-winning blogger and author at The Social Media Hat, as well as the CMO at SiteSell. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. He is also the author of The Unofficial Book On HootSuite: The #1 Tool for Social Media Management.
What’s New in Digital and Social Media for OTs? -Networking
My portion of the “What’s New in Digital and Social Media for OTs” presentation for the AOTA 2013 conference details how occupational therapists can use online networking tools for professional development.
ViSocial with Vitel – Social Media Marketing Tools Builds Your Business Online
Most people want to do business with companies which they know, like and trust. Today, thanks for blog, Twitter, and Facebook, personal relationship can grow more. No longer are you just the store down the street. You are a person who can understands your customers’ needs, someone who can be believed for customer services and quality. An advertisement in the billboard or magazines would never made that type of loyalty.
Interacting with your potential clients doesn’t have to be time consuming. Sites such as Hootsuite.com allow you to update Facebook, Twitter, and LinkedIn in a matter of minutes. In addition, whenever you come across an informative website that might benefit your audience, click the Hootlet tool to instantly send the web address to those networks.
Once you start reaping the benefits of positive customer interaction, why not add audio and video to your online marketing efforts? A simple two or three minute video uploaded to YouTube will add another dimension to your business. It could be a tip on how to use one of your products or questions about when your service might be needed. If you prefer photos and PowerPoint slides, go to Animoto.com and create a short film complete with royalty free music, then upload that to YouTube.
Host your own Internet radio show at BlogTalkRadio.com. The show can be live or pre-recorded, anywhere from 15 minutes to an hour, a one-time event or a regular listing. Interview someone or use the time to discuss a topic of interest to your listeners. The resulting audio can be downloaded via iTunes or placed on your website for future visitors.
When using social media tools, always include a link back to your website for more information. Not only will you gain traffic to your site, but all of those inbound links from high ranking websites will help your position in the search engines. It’s possible to get your site on the first page of Google simply by posting a video on YouTube.
Promoting your business on the Internet can be an enjoyable way to reach out to your target market. By knowing your objectives, you can focus on using the right methods of social media for you.