Author: Haishan Liu, LinkedIn Corporation Abstract: Online social network advertising platforms, such as that provided by LinkedIn, generally allow marketers to specify targeting options so that their ads appear to a desired demographic. Audience Expansion is a technique developed at LinkedIn to simplify targeting and identify new audiences with similar attributes to the original target audience. We developed two methods to achieve Audience Expansion: campaign-agnostic expansion and campaign-aware expansion. In this paper, we describe the details of these methods, present in-depth analysis of their trade-offs, and demonstrate a hybrid strategy that possesses the combined strength of both methods. Through large scale online experiments, we show the effectiveness of the proposed approach, and as a result, the benefits it brings to the whole marketplace including both LinkedIn and advertisers. The achieved benefits can be characterized as: 1) simplified targeting process and increased reach for advertisers, and 2) better utilization of LinkedIns ads inventory and higher and more efficient market participation. More on http://www.kdd.org/kdd2016/ KDD2016 Conference is published on http://videolectures.net/
Enterprise Social Networking – Socialcast Product Demo
Businesses want to provide improved customer engagement and experiences through social networks. There is a thing, which has affected business equations, and that is employee engagement. At one point or the other the development strategy, employee and stakeholder engagement is crucial to make sure there is relevance and success. While social media are not directly linked to the marketing department, its impact is felt on the entire corporation. Thus, the platform requires a centralized approach to manage communications and share business ideas. Enterprise social networks are popular since they can offer a quick solution to adjust stakeholders activity streams with the understanding of social networking channels such as Twitter or Facebook.
Role of networking platforms: These networking channels are useful for power users. In addition, they are also friendly. It is not difficult for people new to the platforms to start participating. Social participation promises are significant, as it predicts effective interaction between business and customers. In addition to its promises, it also involves a number of challenges. Basically, these challenges concentrate on overall measurement and adoption. Businesses often ignore the true potential of social networks. Similarly, they also underestimate the role it plays to bring people together. Networking needs of every business is not same. Each enterprise has distinct needs, which makes it necessary to re-frame the social network.
What is a common mistake made by most decision makers ?
Most often businesses start using a new technology or tool, without planning any goals. They also fail to design processes, as well as reward systems, in order to attract additional engagement from active users in online communities. Most decision makers restrict the potential of social networking; thus they miss the chance to engage people. This engagement is thwarted both internally and externally. Therefore, businesses fail to connect and collaborate with clients.
A new culture in employee and customer engagement:
Enterprise social networking has introduced a new principle and vision, that of empowerment. It supports a predicted outcome, as well as rewards. Though there are several tools to encourage engagement from customers, ultimately, it is the vision and leadership of social media experts, that a builds a strong foundation for a business. These experts help businesses by:
Capturing the knowledge.
Enabling an action.
Encouraging people to share knowledge.
These four points can help businesses to create or develop a meaningful engagement tactic across different networking channels.
Top 10 Social Networking Sites In 2015 | That You Must Sign In
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#ESNLaunchTips – Getting Started With Your Enterprise Social Network Project Plan Outline – Part 2
In this video, I share a high-level outline to help you get started with your Enterprise Social Network project plan. These tips cover the final three phases. Phase 1: Pre-Planning – Knowledge Gathering – Policy & Technical Requirements Phase 2: Pilot/Soft Launch Planning and Prep – Network & Tech Prep – Pilot/Soft Launch Planning *Phase 3: Pilot/Soft Launch – Champion Engagement – User Engagement *Phase 4: Launch Planning – End of Pilot/Soft Launch Assessment – Launch Planning *Phase 5: – Launch Prep and Engagement – Network & Tech Prep – Champion Engagement – User Engagement
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- Statistics on Social Media
Free Social Media Wall With Walls.io
The Free Social Wall for EVERYONE Walls.io collects and displays all social media interaction using your hashtag in a social hub. Showcase the best photos, posts or videos from your community on 15+ social platforms! Try it out, or learn more about hashtag campaigns, events, brand hubs and our API! The world of social media is all about sharing amazing content with your friends and communities. But its easy to get overwhelmed by the large amount of content being posted on a variety of networks. Walls.io helps you collect content relevant to your brand from more than 15 platforms. We collect posts, photos and videos on a social wall, either by hashtag or from profiles you have picked. And this is just the start! Walls.io displays social content, wherever you need it: On large displays that boost social interaction at your event, conference or tradeshow! On campaign websites making hashtag-based marketing a breeze! On company websites, creating a dynamic social brand hub! Or through our API, saving time and money for developers of mobile apps or websites! Customise the appearance of your social wall with our style editor or custom CSS go 100% white label by uploading your logo and picking your colour scheme! Stay in charge! With our powerful moderation tools you have full control over which posts are displayed on your wall, and which should stay hidden. Register your free social wall directly: https://walls.io/sign-up More information here: https://walls.io/ Or visit our blog to become a better hashtag marketer: https://blog.walls.io
Social Media Reputation Control Setup
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