[Angular 2 Tutorial] Laravel 5.2 PHP Build a social network – Setup & Introduction. Build a complete application with the PHP framework Laravel! This video provides a short introduction and explains how to setup your Laravel project. Complete source code: https://github.com/mschwarzmueller/laravel-basics-youtube Complete Laravel-course on Udemy: https://www.udemy.com/modern-web-development-with-laravel/?couponCode=YOUTUBE1 (Coupon: YOUTUBE1) In this course we’ll build a neat little social network and cover the basics of developing with Laravel. To start developing, you need a fitting development environment. You may set one up using MAMP (https://www.mamp.info/), just follow the instructions on the page. Alternatively give a cloud-based IDE and workspace like Cloud9 (c9.io) a try. If you feel like doing so, please subscribe, like and share this course! All feedback is highly appreciated! Also check out my other videos on https://www.youtube.com/c/mindspacetutorials Visit me on Facebook: https://www.facebook.com/mindspacechannel/ Follow me on Twitter: https://twitter.com/maxedapps. SUBSCRIBE for more videos!
Cross-Media Marketing: Taking Direct Mail to the Next Level
Advanced technologies open the pathway to progressive innovations which Internet marketers and business owners leverage on for more results. They are constantly seeking and reviewing new online marketing strategies and tools that could benefit their brand and business promotion with more web traffic to their website to be converted into sales and profit.
It is hoped that new technologies would bring about dynamic marketing options which would generate organic leads to boost business sales and brand presence in the market. This brings on the feasibility of direct mail marketing for marketers to indulge in.
Moving Forward from Here
Business entrepreneurs and marketers today are ready to move forward in their marketing endeavors to bypass rising competition in the market in order to maintain their market position where possible. Hence, it is desired for more innovative marketing methods to be unveiled and utilized as quickly as possible before more competition comes on.
Aggressive Internet marketers are seeking well developed marketing mixes comprising conventional direct-mail advertising marketing strategies to produce higher results. Such marketing mixes could include blogs and short articles at reputed directory sites and social networking sites as well as search engine indexing to generate cross-media marketing.
Aggressive or desperate marketers are checking out cross-media marketing for its multiple marketing channels that could enhance the marketing campaign with an identified target market. It is true that a more efficient marketing tool is required in generating the desired results while covering a wider scope for business progress. Such marketing apps are known to be very reliable to generate larger capacities in leads and sales. Essential distinctions arise between traditional direct-mail advertising and cross-media marketing, although a lot of similarities surface readily.
Conventional direct mail marketing concerns individual recipients with specific names, corresponding email addresses and specific URLs that direct recipients to a specific landing page. Personalized or individual interaction is achieved with suitable materials to satiate the recipients’ needs and expectations.
However, cross-media marketing which manipulates direct-mail advertising elements allow alternatives in measuring and tracking consumer reaction rates. This would generate relevant reports to boost marketing results and improve future marketing campaigns.
Advantages of Cross-media Marketing
Many advantages are noted with cross-media marketing if the strategy is deployed effectively.
1) Clearer Business Goals and Targets
Cross-media marketing offers a vibrant approach towards identifying preferred customers for boosting the brand and business sales. It is effective in targeting a specific market audience that would benefit business in various ways, such as traffic and profits from more sales.
Many innovative marketers could manipulate direct-mail advertising strategies in an integration of pURL and QR codes to direct traffic to appropriate landing pages for the best results. Hence, marketing efforts are more effective and productive in a shorter timeframe with faster outcomes.
ROIs are seen to be more attractive compared to the expenses and profits generated.
2) Accurate and Measurable Tracking
The performance of cross-media marketing that incorporates direct-mail advertising features is much better than just banking on conventional direct-mail marketing endeavors. Cross-media marketing could be tracked accurately with measurable entities over time for up-to-date marketplace information.
This mode of marketing provides comprehensive details on every potential business lead visiting the website where viewed pages, link clicks and responses are tracked and evaluated to understand consumer behavior better. Such information helps marketers plan more dynamic marketing campaigns to win more customers through higher sales conversions from larger web traffic.
3) Flexibility in Available Marketing Options
Cross-media marketing with direct-mail advertising features offer greater marketing flexibility in generating the best advertisements for the brand or business. Multiple project stages are effectively executed based on target niche markets via cross-media platforms for better business outcomes.
This dynamic marketing technique serves to promote earlier stages to subsequent stages for greater effects on the target markets identified. Hence, marketing improvements could be designed on subsequent marketing strategies to gain more rewards.
4) Managing Budget and Expenses
Cross-media marketing strategies with direct-mail advertising provide a strong accountability for expenses that ensure a good management of budget to generate good ROIs. Internet marketers are able to view their expenses on every marketing project undertaken to check on their marketing budget and achievements.
Accuracy in managing and generating the marketing figures help marketers be more alert and wise in their marketing campaigns and strategies that would bring on attractive ROIs. The precise ROI analysis procured from cross-media marketing campaigns serve to confirm the profits procured for the company without busting the marketing budget.
5) Better Print Innovations
Direct-mail advertising marketing through cross-media marketing would be revolutionized with innovative print methods and software that offer vibrant advertising prints which captivate the audience.
It is anticipated that well planed print marketing projects would be cheaper and more efficient to generate higher returns for the advertiser via cross-media marketing approaches.
Effectiveness of Cross-Media Marketing
It is expected that cross-media marketing strategies would only be effective if proper implementations are executed through a clear understanding of its concept with the availability of tools to be integrated for successful campaigns to happen. There must be an organized list that contains accurate information about targeted audiences which could be manipulated effectively for the best results to surface.
Landing pages must include a call-to-action features that compel web visitors an immediate signing up into the business mailing list or subscribing to the business e-newsletter for further deliveries of brand and business updates.
The implementation of an auto-responder system is an added marketing component in a dynamic cross-media marketing strategy that is aimed at success with direct-mail advertising. Accurate contact information for each opt-in potential business lead or customer is stored and tracked in every marketing campaign executed to churn out detailed analytical reports for feedback and improvements.
A proper execution of cross-media marketing that involves direct-mail advertising could lead on to greater business success as various marketing components are integrated for a more synergized outcome.
This could only happen when innovative marketing approaches are adopted through the advanced technologies that bring in dynamic marketing tools for creative marketers to manipulate.
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Generate More Leads and Sales With Masterful Headlines
Every modern business today is on the Internet to win over the growing number of web consumers flooding the web. It could be said that marketers and business entrepreneurs should be having a field day getting their business leads without a problem but this is far from the truth.
Having a growing number of web consumers on the Internet daily by billions plying popular social media platforms like Facebook and Twitter does not guarantee more leads and sales for the business if the proper marketing strategies and tools are not well deployed.
Generating Apt Ad Headlines
Internet entrepreneurs and marketers tend to waste a lot of their marketing budget with high advertising expenses on poorly written ad headlines. Although they are well aware of the powerful dynamics of excellent ad copies to impact targeted audiences, many of them miss the boat in closing the deals on their niche markets.
Poorly worded headlines in ad copy bring about disastrous results for the company. A lower click-through rate is a no brainer with fewer potential leads garnered and ultimately lower sales and profit.
The headline is the most critical section of a sales copy as it directs the readers to what awaits them in the copy body. If the headline is not read, the whole copy is a waste as there would be no leads or sales generated.
Many companies tend to go overboard with copy headlines. There are a lot of exaggerations and flowery words that tend to hide the essence of the advertising content to miss the true mark. Sometimes, being overly creative with ad copy headlines does not pay off when the marketer does not know the targeted audience’s needs or requirements as well as sentiments.
Types of Ad Copy Headlines
Internet marketers and business entrepreneurs could engage in one of two types of ad copy headlines for a dynamic ad copy campaign. Marketers and business entrepreneurs need to learn and understand the two types before indulging in either to procure the best outcomes.
1) Teaser Headline
A teaser headline is designed to stir up curiosity and interest in readers with a tease on the headline that serves to prompt readers in opening and reading the mail. However, a teaser headline may not be related to the copy contents in the body section.
This could be a problem with a teaser headline as readers may feel cheated or misled by the line. Moreover, a teaser headline is basically a long shot in the dark or a bet. Hence, an intriguing headline is generated to stir up reader’s curiosity to be satisfied with the opening of the mail.
A teaser headline is known to be high risk to business entrepreneurs and marketers who are unfamiliar with the market unless they are really desperate to stake their all with this bet.
2) The Benefit Headline
The benefit headline implies some benefit awaiting the reader who would open and read the copy contents. This is a more straightforward marketing approach which saves time and money with an improved productivity and enhanced performance at the end of the day.
This type of ad copy headlines comply with standard regulations readily to be accepted by most parties while setting the business on the right marketing track that could offer an edge on the competition.
The benefit headlines in copywriting marketing strategy work as the concept is a proven formula over time. Research indicates that consumers are drawn to benefits and value-added offers more than empty promises as modern consumers today are more discerning over ad copy offers.
As the saying goes, “The truth prevails”; so it is with benefit headlines which convey the exact benefits expected by readers if they would open up the ad and read its contents. This is the type of ads consumers want and marketers need to heed their demands and feedback.
THe best approach which marketers could adopt is to identify targeted niche markets for their ads campaign. These should be potential business leads that are likely to support the brand and business; and of whom marketers would not need to spend too much time connecting with and building a good customer relationship with.
Even the best of headlines must pertain to the right audience for an impact that brings forth desired results. A passionate marketer or business entrepreneur could be a professional copywriter with the right skills and business objectives clearly defined.
Compelling or attention-grabbing ad copy headlines are crucial to attract business prospects in a click-through on the ad to read the rest of its contents for the best to come. There is no chance of closing a sale if the consumer is not interested to check out the offer. Hence, a good headline must be effective in capturing the consumer’s attention to be a potential lead where an opportunity is given to the marketer in presenting the best business offer.
The business entrepreneur or marketer is able to become an excellent copywriter through the myriad of available tools, techniques and experts in the market; many of which are free and easy to pick up. There is no lack of published materials on writing excellent ad copy and its headlines with proven formulas and tested successful examples.
Marketers could refer to online and offsite examples for effective ad copy headlines where verbatim headlines could be applied with pictures and images on successful ads. It may take some time to learn and improve on writing great ad copy headlines but it is a possible feat unless one prefers the shortcut of hiring professional copywriters which come with pros and cons.
More leads and sales are possible through the power of masterful headlines in a well designed ad copy. A successful ad could be designed with a headline of negative idea or straightforward benefit that would attract the attention of targeted readers.
However, marketers need to be wary of engaging teaser headlines in their ad copy strategy which may cause a backlash from readers on misleading ads. A good ad copy needs great headlines!
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Book | Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Get your free audio book: http://eita.space/e/B019YNZVOI Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.this simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplaceeven as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.the end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.for Professors: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
Should social media companies track potential shooters?
Former Rep. Jason Chaffetz (R-Utah) discusses a YouTube users warning of Florida shooter Nikolas Cruz and whether social media companies should contact law enforcement if they see suspicious activity.