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TVOT NYC 2013 – Television Content in the Age of Social Media: Opportunities and Challenges
http://www.thetvoftomorrowshow.com Networks and content creators are faced with a rapidly evolving world of social platform management. This session will explore how the new social ecosystems that these players must now master create both opportunities and challenges. Personalization, small data and realtime response are things that active TV fans now regularly expect, thanks to the convergence of these social ecosystems with television. But at what cost? Are networks currently equipped to handle these new foundational elements of storytelling? While the “unified screen experience” sounds like a storyteller’s utopia, what are its pitfalls and how can networks and content creators avoid them? Panelists include: Michele Fino, SVP of Sales and Branded Entertainment, Collective Digital Studio Lisa Hsia, EVP of Digital Media, Bravo Claire McHugh, CEO, Axonista Jesse Redniss, Chief Strategy Officer, Mass Relevance (Moderator) Jeremy Toeman, CEO, Dijit Media
30% of companies surveyed say ‘no’ to social media
So I read a recent research study done on a multitude of brands and the results? Not that surprising. A little under 50% of the brands studied said that the jury was out on social media. Why’s that not surprising? Well, one can’t exactly measure the return on the investment as easily as one might like. It takes a lot of time and resources to track all the data necessary, or you just have to luck out and have an ingenious analyst on your team. And the inherent value isn’t exactly forthcoming either. Reputation isn’t as easily tracked as one might think, but that’s what it does. Social Media investment, at it’s core, creates a massive return on reputation. The trouble is that controlling that reputation is so difficult. Why?
Having a veritable cornucopia of positive social opportunities means you also have just as many negative social opportunities. Keeping the balance can be tedious. One slip up and you can have the hounds on your tail, losing favor universally. The cost of setting up a social media investment is easily calculated. The return? Not so much. A lot of digital marketers play the guess and check method of throwing money at a campaign they think might have value and then checking if there was any verifiable return. This happens more often than you think. Now you may have thought to yourself, if under 50% of the brands were unsure, what did the other think? Well let me break it down for you. All but 1% of those studied acknowledged that there was some value in social media investment. It’s crazy I know. 35% of that noticed a similar or increased return than from other types of media investment.
What does this all break down to? Well, it’s becoming undeniable that Digital and Social Media marketing is on the rise. In the future there may be a complete switch to either. We need to get on this train FAST before we become totally obsolete. Who’s with me?
Draconic Evolution How To Pt. 1: Basics and Tools
In this first episode of our short tutorial series for Draconic Evolution, we cover the basics of the mod and then cover in detail the mechanics behind the tools and armor, enchanting them, and using the config guis for them. ————————————————————————————– Hit me up on social networking as well: Facebook: https://www.facebook.com/ToAsgaard/ Twitter: https://twitter.com/ToAsgaard Steam: To Asgaard
The Rally Software Platform is a Time Saver and a Money Saver
RallyApp.com software platform was designed to help businesses ave money and time managing their social media efforts.
CPT Statistics CA CPT
CPT Statistics CA CPT Please share this Video with your friends on Social Networking Sites….. like Facebook, Twitter, Linkedin, Google plus, etc……..
Social Network Website Building Tutorial 26 Starting with a Hosted Service
Subscribe To our channel https://www.youtube.com/channel/UCXzlQyuSJvydjLgHgImKnqw https://www.facebook.com/pages/Tutorial-Store/873711389387110?fref=ts
69,000 Consultants Overcome Market Challenges, Using an Enterprise Social Network
Download Cases in Public Relations Management: The Rise of Social Media and Activism
Cases in Public Relations Management: The Rise of Social Media and Activism http://booktoreadonline.trade/?book=0415517710