African COO Talks New Considerations for Ad Agencies on Social Media VISIT OUR SITE: http://bit.ly/19dSiYC SUBSCRIBE! http://bit.ly/1dARhZT WATCH MORE: http://bit.ly/JaZOtO TWITTER: http://bit.ly/1c4UeiU FACEBOOK: http://on.fb.me/1e8MFLd GroupM’s COO of Interaction, John Montgomery, speaks with us at Social Media Week Johannesburg about navigating the new landscape of advertising among social networking sites. He also talks about the kinds of individuals he’s looking for to work for him in that new landscape. AFKInsider is a premier website dedicated to covering African news from a business perspective. From agribusiness to entrepreneurs, AFKInsider hones in on the business developments and economic forces guiding the African marketplace today. Not only does AFKInsider give investors a lens unto the driving forces of the African economy but also informs general interest readers of the individuals and trends fostering the continents explosive growth. — African COO Talks New Considerations for Ad Agencies on Social Media
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Little kids on Social Networks !!!
Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There’s no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making ‘friends’ should be more an act of enjoyment and not regarded as labor!
In order to get the best results when social networking for business here are 3 things you will need to do.
Take off your selling shoes and pull up a chair so you can get to know people. Building relationships is an absolute must to even get notice on any social sites and as you know this takes time. Even if you are only social networking for business time must first be taken to develop some type of bond with others or you will be invisible to them and useless to your business!
The bonds you do develop need to be meaningful insofar as maintaining a knowledgeable, professional and always helpful profile. For any marketing attempts to be successful people must first have some confidence that you know what you are talking about and that your intentions are good and not all business. Your best results will come ONLY after you have taken the time to develop this good reputation with others.
The most important ‘component’ of the reputation you develop is trust! As touched upon above your reputation must be a positive one that reflects credibility but building trust is just as, if not more important. If people can not trust in you then any efforts you put into social networking for business will be wasted. People can not be expected to part with their hard earned money if they lack faith in you so obviously building trust is a priority. The best way to achieve this trust is to make a habit of being helpful or freely offering any type of information that may be of use or interest to others. Do so without any expectations of receiving anything in return and people will quickly regard you in a trustworthy manner. Besides, it feels good to be helpful to other!
There is no need for technical skills when marketing on social networks just simply be willing to pull up a chair and stay for a while. Tapping into the viral potential of these communities will require building relationships with others first and this will take time and patience. By building trust with people in this way simply makes it easier to effectively promote to them in the future. It is very important to remember these are in fact social communities therefore your acceptance MUST precede any marketing efforts. Once this acceptance is earned by following the 3 suggested steps above it will make social networking for business a breeze for you!
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When web 1.0 started in the nineties, we were in a totally static web pages that had few updates, then Web 1.5 gave us a more dynamic environment with the use of databases so why not a web 2.0? Web 2.0 has taken all this and combined it. Many web sites how there now have a dynamic nature to them. In addition, the search engines have notice this. This is why out of the top ten trafficked sites on the Internet today seven of them are web 2.0 sites.
The term Web 2.0 is known as the second generation of Web-based services, its focus is the collaboration, interactivity and the possibility of sharing content among users. And it’s not just a technology; rather it is the attitude with which we must work to develop online relationships with.
In Web 2.0, you will find various applications that extend the business purpose of the organizations; these are like blogs, Wiki, Widgets, and other interactive features. This is why in this article we will focus on the social networks.
Social networks have become a trend with many companies actively involved in social organizations known as Facebook, Twitter or MySpace and Squidoo between other things, these help to strengthen relationships with customers, partners and employees. In addition, to offer a 100% interactive environment allows them to extend the recognition of a brand that allows them to compete in an online market.
The social networking sites are a great way to build relationships, in fact that is what they are design for doing. In business, building a relationship with your customers will allow you to keep the customer coming back to you repeatedly. Thus, if you are not building high valued relationships with your customers, you are leaving money on the virtual table. Combining the two of web 2.0 and the social networks will allow you to connect with your customers and be more of a friend to them.
Social networks are transforming the way you do business online, by offering many advantages in its direct and effective communication with your customers. The creation of successful advertising campaigns and the disclosure of any initiative, activity, or project that may happen with the company. It also allows you to create a social following and work on any area of business and relationship building which has no limits.
Using web 2.0 and social media networking in to you’re marking plan is a wise idea. By doing so you will be building a streamline communication with your customers and be, building leads all at the same time. Building up a following will take and grow your business in to the next generation. Web 2.0 is even taking over the political process, websites like YouTube were being used to ask questions to the presidential candidates, and even now, the president has a MySpace page.
Social Media Dashboard
Today, if we go and work on internet, we can find n number of websites and applications with the main aim of disturbing the users all over the world. Social engineer media talks and explains about such harmful websites. These can be any of the socially accepted websites for social interactions which are majorly accessed by the users. These websites with social networking are used very frequently and thus are the chosen source for this harmful work.
These websites came into existence for meeting up the needs of the youngsters who want to stay in touch with their friends and family constantly. You might not apprehend the fact that these popular social networking websites and medium can not only be used as connection among friends, but they can also be used for promoting your business.
Anyone can use this finicky social media websites and applications and give proper attention of the associates who might be interested in taking a look at your work and staying connected with you.
If we go into the depth of usage of these websites, we can discover the fact that the search engines regularly pick the information which are displayed on such websites which thereby creates the issue of security in the working systems. Social engineer media find it hard when there are security concerns in social media websites. We all must be aware of the latest security announcement that is happening with Face book. The attacks by the social engineering are day by day increasing in the social world.
Many of the users have asserted that the Face book for the case of security. Moreover, a good number of key news pieces have talked about these security issues of face book policies going worse which might lead to lot of ancillary compromises in near future.
Therefore, it is suggested to be very much careful about visiting such type of networking websites. The few things to keep in mind are:
The user is required to rely on the authenticity of these social websites before entering any personal details on them. As the disclosure of any personal information like the postal address, contact details etc. can create problems.
It is required to have a good level of complexity in relation to the security protocols like passwords. The passwords and such other protocols should not be set so easy that they can be easily guessed by anyone.
At the time of visiting these social websites, it is suggested not to believe on any information posted there unless confirmed. This media is renowned in the world and nearly every internet user is today using the same. Together with being useful and being a preferred one, these social websites are dangerous as well. The social engineers are enables to collect any information related to any individual with the help of these websites, which can in turn harm us anyway. Its not about only these websites, but also about certain application programs available online. So its always suggested not to enter any personal details and not to make any payments online until and unless you are sure of the authenticity of the website or application programs.
Facebook Advertising Strategies for 2017
The Facebook algorithm is always changing and you need to always be adapting to those changes. These are some of the key points I’m using in 2017 for my Facebook advertising.