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Using Social Media as a Marketing Tool
Internet marketing is a crucial avenue through which businesses are able to reach millions of potential customers and stay connected with current customers. Social media websites such as Twitter cannot be ignored for that reason. With the right planning, you can launch a successful Internet marketing campaign using various Twitter tools that can springboard your company to success.
Including Twitter in Your Internet Marketing Plan
Twitter has proven to be an excellent business tool over the years. Companies can quickly and easily connect with potential customers, investors, marketing partners, journalists, bloggers and more. Not only does Twitter connect business owners with the right people, but it is an easy way to brand your company. With the help of various Twitter tools, any company can launch a successful Internet marketing plan complete with social media.
You can access your success thus far with Viral Heat, which is a tool that you can use with Twitter and other social media platforms to measure your marketing campaign. The data that you gather from your analysis with this application at the beginning or your campaign can be compared with your results after you follow through with your plans. Viral Heat is a premium service that offers customizable analysis options.
Twitter Tools for Marketing Brick and Mortar Companies
TwitHawk allows you to send automated messages that will be delivered to a select group of people. You can narrow the delivery of the message by geographical location and keyword. TwitHawk will find and target tweets that mention specified keywords and also come from people using Twitter in your region.
Tweet Train offers auto-reply messaging, event scheduling, URL shortening, geographic targeting, and real-time tweet monitoring. You can also perform location or keyword based searches with the professional version.
Twitter Tools for Online Businesses
For companies that operate solely online or brick and mortar companies that have active websites, TwtQpon is a great Twitter tool. With this application, you can create online coupons on Twitter. Your coupon tweet will include the offer, a product image, a coupon code, expiration date (optional) and the URL to your products or services website. Nothing draws new clients in like discounts!
ThingsBuzz Business provides companies with the means to display Twitter and Facebook conversations about their company or website on their website. This tool lets visitors know what people are saying about a particular brand, product or service. It is a great analytics tool and helps to keep visitors on company websites longer, thus boosting site activity and sales.
Twitter Tool: Objective Marketer
Objective Marketer is a one-stop-shop for Internet marketing on Twitter and other social media platforms including LinkedIn and Facebook. Features include URL shortening, management for multiple accounts, tweet/update scheduling, and tracking. The analytic data that Objective Marketer provides includes audience sentiment (positive or negative responses) demographic information, geographic location, and competition.
Twitter is an excellent medium small and large companies alike can use to connect with their target markets. Using these various applications makes it simpler and easier to find the right people to connect with and will help tremendously in launching a well-planned Internet marketing campaign.
How to Make a Social Network from Scratch: Part 1 – Begining the Design (remake)
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
Why Social Media Advertising?
The fundamental procedure of Social Advertising is becoming more of a religion for those who are finding difficulty in getting exposure for their online business. For those online firms who are in desperate search for a global platform to create a cordial relationship with their clients or the general public, social media websites like Facebook and Twitter are some of the best options. It is because of the popularity of such social networking websites, more and more firm on a daily basis are turning towards them to create awareness among the public regarding their services. Social Media Advertising offers the opportunity and the awareness that a firm is looking for in order to grab good audience.
Some of the renowned benefits that social media marketing offers to firms include:
• A good internet marketing platform assists the business in creating optimum visibility in the market
• A good social media marketing tool will assist you in reaching maximum people in minimum time
• One of the latest techniques available today for brand awareness
• Reaching to the target audience in the best manner
• Suitable for business firms of all sizes
It is because of the popularity of social networking sites like Facebook, the total number of accounts at present exceeds beyond billions and still counting. With the presence of such websites and communities, Social Media Strategy has gained a lot of attention with time. Social Media Companies now are taking assistance from the communities created in the social networking websites based on different types of people present in the market.
Social media marketing advantage
The first thing that you should do is to specify the target market that is appropriate as per your products and services. It is after the identification of the target market and audience you need to create a page on the social networking website that will represent you firm in front of the target audience. The main responsibility of a marketing professional is to establish a brand image for your firm in the market and reach to the target audience quickly. Marketing professionals assist the business to grow and create awareness about the products and services of the firm in the market, which indirectly converts leads into sales. This type of internet marketing feature or tool assist all sorts of business firms regardless of their size or the type of business or services they are into.
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New Trezor Model T Hard Wallet / Busy.org Releases v2 Open Source Social Network
**On today’s episode of The Cryptoverse:** The new Trezor Model T hardware wallet is available for pre order. Busy.org have released the new version 2 of their open source social network in beta. And well get an update on Segwit2x Learn how to make money with Bitcoin and cryptocurrencies at: https://www.cryptoversity.com **Request a video topic here** https://goo.gl/forms/vcOaFAeIFVtj6NWw2 **Please Support The Cryptoverse And Boost Cryptocurrency Adoption By Becoming A Patron:** https://www.cryptoversity.com/enroll/ **Tip Me With Crypto:** Bitcoin: 3CQUetJXrCe6WvLQw1S9bjKp5HWuUrkbcK LiteCoin: LYW257w2Z6bqBEAtqNB4kwwEFQNy82vWCg Dash: XoJrvgobQAtphXmcxStATPJQUgZYpWVMFu Ethereum: 0x3a8c8a9932f53a7224b51b6373cf2c726ab9b721 **My Social Channels** Steemit: https://steemit.com/@marketingmonk Twitter: https://twitter.com/ChrisConeyInt Facebook: https://www.facebook.com/Cryptoversity/ Gab: https://gab.ai/chrisconey Minds: https://www.minds.com/marketingmonk **Here are a few services I recommend:** Purse: https://purse.io/?_r=ccint Roboform: https://www.roboform.com/?affid=c5489 Vaultoro: https://www.vaultoro.com/?a=100678 Ledger Hardware Wallet: https://www.ledgerwallet.com/r/d1da?path=/products/12-ledger-nano-s **Sources:** https://preorder.trezor.io/?h=7472657a6f722e696f https://busy.org/ https://firstname.lastname@example.org/busy-v2-is-now-in-public-beta https://bashco.github.io/2x_Countdown/ https://coinmarketcap.com/currencies/segwit2x/ https://coin.dance/blocks **Get Your Official Cryptoverse Mug** https://shop.spreadshirt.co.uk/cryptoversity/
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