Social networks on the Internet are web services that enable individuals to create more or less public profile in the system with a list of members there share connection with. The presentation possibilities in the social network population are virtually endless. If you just want to make now friends or talk to the old ones, you are still at the right place. Social networking created new means of communication across the world. There are many reasons why social networking succeeded. One of the main is the quality of communication between people.
It’s very important that everybody can express themselves and share information. It means the information is available to everyone. The relationships in those communities depend on the rules established for particular social network. They differ among social network sites on the web. The difference is also in the way of using new information and communication tools. Making self visible on the Internet is easiest using social network sites. There are many kinds of social networks on the Internet. They can be location-based, language-based, or subject-based.
There are those that are opened for all countries and languages. They contain many applications, different games, quizzes and other interesting additions. Some social networks enable simple signing-in, simple social contact, grouping by interest, sharing photos, easy and mass communication. The others are limited by age; you have to pay a fee or wait for invitation. The difference between them is the sign how adapted they are for different people.
The selection is huge. Everybody can find something for themselves. The possibilities are limitless. You can develop a new social network site or actively participate in the existing ones. It’s wise to join one of the existing ones to begin with. There are many ways of social networking adopted for different people. It’s important to know that everybody can find something for themselves.
Introduction to Social Network Analysis with Sentinel Visualizer
As a marketer disguised as a consumer, I enjoy being actively solicited. I can’t tell you how many hundreds of friend requests I’ve received over the years via MySpace, Facebook and Twitter. What I can tell you is how many I’ve accepted – 3. Most of these were businesses reaching out in an attempt to introduce me to their products and yes, this does include bands. I consider musicians to be business owners with a product that needs to be sold just like anything else. I accept those 3 solicitations from a local cake decorator, a band from California and a fellow marketer. Maybe I am someone who critiques more difficultly then others because of my career but I would like to share with you the reasons I choose to accept these solicitations because I think it may help business sway their pathetic attempts at social networking in a more profitable direction.
When I was first confronted by a personalized friend request on MySpace from a local cake decorator, I was intrigued. The first reason I didn’t automatically click the “block” button was because it was something new, something I hadn’t seen before – a cake decorator who owned her own business reaching out to the local community, I was impressed to say the least. The second was because she sent a personalized message with the request, it said: “Hello, my name is [Name Here] and I decorate cakes. There is always a birthday, wedding or anniversary so I thought you would like to add me in case you should ever need a cake!” You can’t beat that message, you really can’t. I enjoyed its simplicity and how genuine it sounded. The third reason I accepted was because her picture wasn’t something obnoxious and distracting, it was a candid image of one of her best custom cakes. Maybe it was my passion to support local small businesses, the fact that the request was so refreshing or that she doesn’t SPAM bulletins or messages or status updates. That will get someone deleted quickly and I will get into that in my third and final example below.
If you (as a consumer) have a MySpace or Facebook – I can almost guarantee that you’ve been friend (fan) requested by a band at least once. These are some of the most struggling young individuals who actually know a lot about the different websites to join and how to send requests for better exposure but have absolutely no idea what they are up against. There are thousands, maybe hundreds of thousands of bands sending SPAMED requests each day – so what set this band apart from the rest and spiked my interest enough to accept their plea? Most of the examples of things I appreciated about the requests will run common through my three “acceptance” examples because they are all just proper conduct when sending a request.
The first thing I noticed about this band that made them different was their default picture. It wasn’t of flaming skulls or weird cryptic text written in blood, it did not contain weird cult-like images of cows being sacrificed or the typically image of a red rose – it was candid image of their band and it wasn’t professionally taken. The second thing and final thing that caught my attention was that they set the music player on their page to only play when you clicked play. Who here has visited a MySpace page before and been blasted by music? We all have. This showed me that they didn’t want to push their music on me and that they wanted me to make the first move. I browsed their images and read the short about me and clicked the Play button. The music wasn’t necessarily what I typically enjoy but I accepted the friend request and have started to listen to their music – and that’s what’s most important.
The third and final example of a business that I decided to accept a request from came via Twitter. Unfortunately, businesses are trying way too hard to force themselves into networking these days and Twitter is a terrible place to learn network etiquette. The way businesses treat a tweet-relationship is a terrible, terrible way to gain market share. I was recently ‘followed’ by a company that specializes in marketing and PR. At first, I felt that they simply aligned my interests with their own and sent the request, so I didn’t reciprocate the request by following them. However, when I had a few moments I looked over their recent tweets and found a few things that I enjoyed.
This company posted very useful, industry related information and links in their tweets and didn’t use their Twitter account to SPAM information or sales about their own organization. This is a common fault with businesses and Twitter – no one cares that you are the self-proclaimed experts in the field. I accepted this request because they posted short and useful tweets that also included brief updates about the new relationships they forge with clients. These are examples of ‘ok’ tweets. Finally, I noticed something else and this is very important. I looked at their following to followers ratio. About 50% of the people they are following follow them in return. This is an awesome ratio for a business and I was quickly impressed. You are always tipped off when the ratio is 17,385 following / 123 followed.
So what can you as a business do to improve your chances of being accepted in the online social networking world? It’s actually quite simple. Here are three rules to get started:
1 – DO NOT SPAM – This includes friend requests, bulletins, messages, status updates, tweets and referral requests.
2 – KEEP IT PERSONAL – When sending a request treat it very professionally but try to add a personal message, keep it short and to the point.
3 – DON’T TWEET NONSENSE – Consumers will quickly identify a tweeter who posts things that have no value and do it every few minutes.
Mega-corporations like Bank of America are starting to adapt to the sensitivity of social networking with their clients. In this case, it can become more harmful then helpful should you begin to bother your current customers. Small businesses seem to have jumped right into their efforts to network sometimes do not have the guidance to engage these methods properly just yet. You can quickly expand your online portfolio if you follow just a few simple steps (some listed above) and do so at a careful pace. I encourage business owners, especially small business owners to do some research and test it out personally before plastering their company names in front of everyone. Learn the programs, language and techniques first and lastly – have fun! Enjoy this opportunity, it will help you make it more personal!
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Twitter ad sparks social media backlash
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What Is A Social Media KPI?
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How to Build Your Social Media Following – Cardone Zone
Internet marketing is not a new concept; in fact, it’s been around for quite some time. For as long as internet marketing has been around, there are always people looking for new ways to turn a successful marketing strategy into cold, hard cash. The premise is simple: Develop a product, find a way to market the product, persuade people into buying the product, and in the process, persuade a few people into selling the product as well. After that, you get a cut of each sale they make. It’s a tried and true method for building an MLM network that works nearly every time.
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A well-built, efficient MLM network has someone at the top level, but unless it’s actually you, you may never find out who. A network that works for you is a network has a mixture of veterans, and below them are those either you or someone in your network has decided to add them to their network. This is the strength of an MLM network. As long as you continue to maintain your network, there is no reason why your contacts can’t continue to make you money, period. However, the smart marketer will continue to recruit people from around the world, solidifying his network.
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FACEBOOK MARKETING FOR BUSINESS
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