Top Social Media Trends for 2017 – The Influencers View
Which social media trends do businesses need to watch out for in 2017? We asked some of the world’s top social media experts for their opinion and here’s what they told us. To learn more about how your business can benefit from social media, visit https://www.talkwalker.com 2016 was a big year for social media. From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. Overall, we’re now spending almost 2 hours a day on social media or about 15% of our time awake. So what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world including Rand Fishkin, Michael Stelzner, Marsha Collier, Ian Cleary and many more. Here are 8 trends they expect to see next year.
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Should every business be using a social media dashboard?
http://www.digitalmarketingradio.com/social-media-dashboard Today Im pleased to be joined by someone whos crazy enough to compete with hootsuite! Hes an entrepreneur with a passion for SAAS businesses – welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com. http://www.digitalmarketingradio.com/social-media-dashboard
5 Top Social Networking Sites / Why You Should Use Them
Ever wondered how useful the Internet can be? If not then be prepared for a big surprise! There is practically nothing that you cannot do or have done over the Internet.
If you start a business and don’t know how to market it correctly, then it is at a big risk for failure. Same holds true for online businesses too. You have to have good marketing strategies to drive loads of traffic towards your website. It is a must, as it will generate a lot of exposure to your business. More exposure will create more visibility and lead to more sales of your products or services.
An online business is no different than a real business and therefore, you need to create a life and work balance. Plus time and stress management are a must. This holds true for marketing for real business too. In fact this can be more stressful. To start of with, you can create online communities on social networking sites like Facebook, Orkut, and Linked in etc. These communities will help you build visibility and more the visibility, the more it boosts your media marketing plan. Social networking is important for anyone and everyone now. As your company grows you need to create a website which is professional enough to be taken seriously. The website will help you to connect socially.
Some thinkers in the social market arena feel that the etiquette required to be maintained through the social media marketing network is similar to that of attending a cocktail party. You have to make an effort to maintain relationships with your customers because without the customers there is no point of social media marketing.
Some common forms of social media are social blogs, internet forums, podcasts, videos and even pictures. Anything that can serve as proof will do. The people would still notice and listen what you have to say about a particular product. Just look at the various social networks. Notice that almost all of the users have their own favorite playlists and videos. This means that the users are now becoming active participants in Social Media.
When using this Social Media Marketing in your business, you could use twitter to have a wider target audience. At least in using such websites, you would not have to worry in threatening the people in doing business with you. Asking help from professionals like Startrankingnow will be able to create a blog that would make the consumers feel that they have to read what you place there. Regularly posting interesting topics about your business without blatantly advertising a product or service makes them want to read more.
In writing blogs, be sure that you do not talk too much about yourself. People would not want to read about a businessperson too conceded in talking about himself. What they want to read is how you react to certain things relating to your business. Caring is one crucial part of the Social Media Marketing so you have to prove yourself worthy of the user’s time. Just remember that you have to make your blog something that people can relate.
Once you find a common ground between you and the users expect them to follow your blog. Now you should have a bigger chance that some of these would contact you and begin to use your products or services.
PLOTCON 2017: Sam Tyner, Social Network Model Visualization
Model visualization (model-vis) is a novel tool that can help us better understand advanced statistical analyses (Wickham et al 2015). In this talk, I’ll apply the principles of model-vis to social networks and their models. Some questions I propose to answer are: What exactly is the “data space” of a social network and how can we view models for social networks in that data space? How can we explore multiple network models in a collection simultaneously? And, what visualizations are available to us to better understand the algorithms used to fit these often incredibly complicated models to an observed social network? Biography Sam is a PhD candidate in Statistics at Iowa State University, where she works with Heike Hofmann on statistical graphics, visual inference, social network visualization, and on human factors in forensic statistics. She is also the co-founder and co-organizer of R-Ladies Ames, and the co-author and maintainer of the R package geomnet.
How to Integrate Social Media into Your Email Marketing Campaigns – MNB Webinar
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
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