What are the social networks and how do they work?
Each network consists of nodes, all linked together in cyberspace and central hub. It’s like a map of the roads leading to and from all the different nodes. The individual members to join the network of “nodes” interconnected with each other for the common interests of business, or simply socialize.
You might wonder how social networks have begun. As soon as people realized that the World Wide Web took them almost any type of information available, began wondering how to share this information with your friends. Where there is a need to reach a solution. Social networking has emerged because there was no need for it.
For starters, there were two forms of social relationships online. Chat and exchange and linking of e-mail . It was quite good when it comes to one on one communication, but it took an organization linked personal pages to open people to a large number of contacts.
Perhaps one of the greatest advances is the development of user profiles. In this way, friends of people can recognize and connect with them, and new friends can know more about them and decide if they want to tame.
In the past, in small rural communities or neighborhoods where people have formed groups, opportunities for friendship and meeting new people are many. Social networks these days are generally limited to areas that could reasonably be expected to be at your fingertips.
Today, people are moving. Are increasingly isolated in the midst of evolving populations and movement . Keeping in touch with friends and distant relatives? How to know new people? How to share experiences and ideas?
In the privacy of your own social networking site, you can see all the activities and news for your network of friends with minimal effort. To scroll a bit and you know exactly what is happening. You also often able to video chat and web chat.
In general, you also have the choice to grant or to close the visitors to the page. You can also comment news, videos and photos on a website for friends who have granted access to their sites.
The overall assessment is that there are over 200 social networking sites are running, each with its own twist on what they think people want to communicate about.
It seems that there is an increasing tendency to specialize in order to attract people with common interests. For networks, for example, an expert in cooking and gardening and automotive systems, animals and pets and networking for singles in search of new friends, partners or even sex itself.
What people are interested, there are social networks so they can share and express themselves. Many large social networks that meet the general interests of socialization also provide links to specialized sites, such as finding employment, health, or any amount of useful information.
A huge new field of academic research has opened up for social networking. In the old days, many people were just friends in the geographic areas in which they lived close enough together to communicate easily. All this has changed, and a dear friend across the world is only a mouse click.
The constant search to be done, both for sociological reasons and simply for commercial purposes: to gain recognition and attract more users. Deliver what people want always the key to success.
The success is really what some sites have been submitted. Face book units sold in mind incredible amount of money left at least some of the founders of the billionaires.
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Thanks to the apperance of social media tools today, it is so easy to find the relevant, timely information about competitors. Many managers typically can get anecdotal competitive intelligence from tidbits they continually gain. These days, with the popular of many media tools, business owners should follow a more systematic approach that make it easier to learn the way other companies are carrying out.
Using the internet and social media simplifies competitive analysis for those who know how to use the tools effectively. It’s a little more than just Googling competitors. The goal should be profiling competitors to gain a better understanding of their background, financials, products, marketing, strategy and facilities.
It’s not feasible to get all this information in one visit on the web. While some facts may never appear in social media, with patience and research, many questions can still be answered. Social media sites are not silos of information; there is a great deal of intertwined info among sites like Facebook, Twitter, LinkedIn and blogs. It’s an unstructured exchange that will require searching and analysis.
Here are some quick ideas to get started:
1. Join blog discussions germane to the product area. Use blogcatalog.com to find people discussing issues and ideas relevant to the industry, service group or marketing niche. Reading these will provide a background of what’s important. Posting to these blogs is advised only if the contributor is ready to share and get some comments back! This is a step towards being known as an authority in the field. Another strategy is to learn which bloggers influence customers. Measure their influence by Googling them to see what else they are doing. It’s all about engagement, feedback and exchange. That just could lead to some direct business.
2. Search summize.com for data being announced in Twitter about products, companies, and industries. For example, one market researcher learned that his competitors were using Twitter to broadcast announcements to potential respondents, asking them to participate in a survey at the mall for $ 15/hour. This tool also helps with advanced searches about people, words, places, dates, attitudes, and retweets or tweets containing links.
3. LinkedIn.com facilitates a huge amount of competitive knowledge. Most people use LinkedIn to network and connect with other professionals. By digging deeper (and using the keyword, company or people search), users can find information on businesses and functions within companies, job listings, and join discussion groups. To get started, create a brief profile, including a picture to inspire trust, and start adding contacts. Here’s a tip – perform an advanced search and under company name select “Past not current”. This will give a read on the turnover rate and whether key people are leaving.
If this seems daunting, it’s not, just dedicate some time to “social media” activities, create a plan, start researching, and modify as needed based on which tools are working most effectively.
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