Internet Technology joined other technologies to improve, accelerate or extend the reach of human efforts, it has not hesitated to invade any profession. And every profession, if you think of it really, has its tools. Marketing is not an exception. Most marketers would agree that marketing is driven by communication. We will look at some necessary marketing tools which are based on the internet. Before we do this, I would like to draw your attention to a growing phenomenon whereby internet based marketing methods are used to drive traffic to brick and mortar businesses and offline techniques are deployed for generating leads for online commerce.
1.Keyword research tool. This is an indispensable tool for a serious internet marketer because it enables you learn about what people are searching for on the internet. .This tool tells you what people are looking for and whether many people are supplying them answers. Secondly, you can use the keywords you dig up as a guide for your articles, sales pages, websites and pay per click (PPC) campaigns. Keyword research is an important internet marketing skill. There are several types of this tool.
2. Skype. “Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people also use Skype to make low-cost calls to landlines and mobiles.” This quote is from about.skpe.com. It’s great software. The best part is that it’s free. I use it.
3. Email. This stands for electronic mail and is a very commonly used tool for not only marketing but also for official and private social communications. There are free versions but you wouldpresent a professional image if you use a paid version.
4. Autoresponders. This is software that enables you send out emails to those on your list of prospects. Its professional use requires that the intended recipients of you emails would have given you prior permission to communicate with them. It’s a very powerful and useful tool. I sometimes wonder what internet marketers would do without it. Here again there are free versions and paid forms. The drawbacks of the free version are that you may not be able to upload many names at once.
5. Article Spinners. This makes my list because of the power of article marketing, which is virtually free. Article spinners are able to give you several versions of one article each of which is unique. You can them submit them to different websites or article directories without being accused of and punished for duplicate content. You need it because it clearly increases your efficiency in article production.
It’s likely that if you asked five people to draw up a list of five necessary internet based marketing tools, each submission would be different.
Social Media Statistics 2013 | Facebook Stats, Twitter Stats and More!
Hobbyist to Flickr Celeb: Building a Career with Social Networking (Kevin Meredith aka lomokev)
Social Media Management Tools – Hire Smart VAs
Nowadays, for your business to be successful, you have to be present in several social media platforms so you can reach out to your different audiences. Facebook, is being used by 1.15 billion daily active users with 83% women and 75% men, it is a must for a business presence. We also have Instagram, Twitter, LinkedIn, Pinterest and they all have their own demographics which may work for your business depending on your target audience. To add to what is already a tedious task, we also need to maintain a minimum number of posts per day and make sure we share interesting contents. It is a competitive market out there. To make sure we stay on top of our game, we need to have a social media marketing strategy and we hope this video will help you keep up with these demanding tasks. Do you have any interesting finds that you can add to this list? Follow us on Facebook and let us know what you think. @SmartVirtualAssistants Looking to upgrade your home-based career? Visit our Career Page: www.HireSmartVAs.com/Blog-PH/careers
Starting Your Freelance Career (Student Edition) No. 2 | Networking & Social Media
Hey Youtube Family! This is my third video and second in the series “Starting Your Freelance Career (student edition)”. Today we are going to focus on Networking (Social Media). =========================== About Rocky Roark =========================== Hey there! I’m Rocky Roark. I’m a Creative Entreprenuer and a Freelance Illustrator & Designer, based out of sunny San Diego, CA. I’m the founder of Slaptastick, a monthly sticker subscription service. Want to stay up-to-date with news about my channel? Join my mailing list! http://www.rockyroark.com/youtube =========================== CONNECT WITH ME: =========================== Website: http://www.rockyroark.com Dribbble: https://dribbble.com/RockyRoark Instagram: https://www.instagram.com/rockyroark/ Twitter: https://twitter.com/rockyroark Facebook: https://www.facebook.com/BlueCyclopsLLC/ =========================== Check out the people I mentioned! Lenny Terenzi: http://www.heymonkeydesign.com/ Focus Lab: http://focuslabllc.com/ =========================== =========================== SIGN UP FOR SLAPTASTICK @ www.slaptastick.com/sign-up ===========================
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Predictions for Direct Marketing Tactics in the 2016
Internet marketers and business owners are expecting much more in 2016 as technology progresses rapidly. They are anticipating more dynamic marketing tools and strategies from advanced technologies to impact the market like never before. This could happen with direct marketing as mobile apps emerge alongside mobile technology.
As more dynamic mobile applications are developed, Internet entrepreneurs and marketers would communicate more directly across the globe with customers and potential leads through innovative media.
Many predictions on strategic direct marketing for 2016 are on the table.
1) Rise of Mobile Technology
As mobile technology rises in this era, 2016 is expected to see the rise of dynamic mobile apps to flood and dominate the market quickly. There would be a greater impact on businesses through the application of mobile devices with more sophisticated solutions and tools that boost online marketing.
Smart phones are expected to penetrate the masses more aggressively across the globe as advanced technologies are made readily available. A myriad of mobile apps would be found on mobile devices for handling daily routines where a greater surge on their importance would arise for both consumers and business.
This modern phenomenon is expected to grow rapidly with more consumers possessing and using mobile devices that have many choices of mobile apps. Moreover, more mobile friendly websites have been set in place.
2) Increase in Social Media Marketing
The power of social media is indeed increasing tremendously today with a high expectation to influence consumers and businesses in 2016. It is predicted that brands would clamor to get on board and stay on proactively on social media platforms to stay ahead of the heavy competition in the market.
Brands are expected to work even harder to rejuvenate their market image through social media to remain at the top and hold down their competitors. There would be more social media marketing potentials and benefits for businesses that are able to understand and utilize the concept and dynamics effectively.
Social media advertising continues to open new dimensions of Internet marketing to brands and industries on a local and global level to reach their targeted niche markets by the masses.
3) Greater Prominence with Email marketing
Internet business owners and marketers who indulge in email marketing stand to gain more market prominence with more sales as they manipulate the essence of email marketing. This form of direct marketing is predicted to exhibit steady and continuous growth in 2016 in tandem with mobile technology as marketers and business entrepreneurs synergize these technologies and marketing strategies.
With the growing number of email users having multiple email addresses or accounts, email marketing is expected to rise in popularity and prominence in 2016 as a form of direct marketing strategy. Marketers and business owners would be able to select their preferred potential leads and customers to receive news updates and offers in creating more sales and profits as long as the proper market research is executed.
More potential leads are expected to be found on businesses’ mailing list as email marketing becomes more aggressive with enticing messages that contain attractive benefits.
4) Growth in SMS Marketing
SMS marketing in direct marketing is expected to contribute to increase profits for marketers. This direct marketing tactic enables businesses to connect with their customers and potential leads directly offering them attractive and appealing business deals. High discounts on sales offer more savings for the consumers. Such messages could be conveyed quickly through a simple SMS to targeted customer cell phones.
The cheap cost of SMS marketing would only motivate more businesses to engage this marketing strategy more proactively in 2016. This is possible with the growing number of handphone users in the market to refer to their short text messages daily.
5) Cross-media Marketing
The progressive technologies urge more sophisticated marketing innovations which are expected to impact the business world in 2016. Direct mail marketing is known to be an effective and efficient marketing approach to secure more potential business leads and customers for more sales.
It is expected that conventional direct mail marketing would synergize with other forms of advertising marketing strategies to generate a new breed of powerful marketing strategy that would benefit businesses to a greater extent.
Cross-media marketing would comprise blogs and short articles which would be published across blog sites and established directory sites as well as across social networking platforms. Various marketing channels would be involved to execute online marketing endeavors more efficiently, especially towards targeted niche markets.
Proven marketing applications that are considered highly reliable or effective would be deployed to form the best of cross-media marketing solutions as dynamic marketing strategies for businesses to enjoy higher returns.
The onus is on the marketers to leverage on direct marketing dynamics which would be caught in the whirlwind of progressive technologies. Each marketer or business entrepreneur would have their personal preference in the choice of marketing strategy for boosting their business growth and success.
Marketers would need to stay alert to the market changes that would impact consumer choices in their purchase decisions and needs or wants. They must be willing to pick up the latest dynamic technologies in the market and flow with the tide to leverage on the dynamics of new marketing strategies in order to stabilize their market position.
The bold and aggressive marketers who indulge in the new paths of direct marketing in 2016 would enjoy a greater market response that benefits their business bottom line with an improved market branding.
There is no doubt that direct marketing tactics are going to undergo changes which are likely to impact the business world and consumers where personalized connections and communications are welcomed. Greater relationship building activities are expected from enhanced direct marketing tactics that are coming in 2016.
A greater synergy is predicted to come upon the business world through the Internet where its online community is likely to encounter wider measures of marketing approaches that would be attractive and appealing. These are likely to compel consumers into supporting brands and marketers who are proactive with modern technologies and personal connectivity.
Is Using Email Marketing Better Than RSS Feed Subscription?
Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.