Internet Technology joined other technologies to improve, accelerate or extend the reach of human efforts, it has not hesitated to invade any profession. And every profession, if you think of it really, has its tools. Marketing is not an exception. Most marketers would agree that marketing is driven by communication. We will look at some necessary marketing tools which are based on the internet. Before we do this, I would like to draw your attention to a growing phenomenon whereby internet based marketing methods are used to drive traffic to brick and mortar businesses and offline techniques are deployed for generating leads for online commerce.
1.Keyword research tool. This is an indispensable tool for a serious internet marketer because it enables you learn about what people are searching for on the internet. .This tool tells you what people are looking for and whether many people are supplying them answers. Secondly, you can use the keywords you dig up as a guide for your articles, sales pages, websites and pay per click (PPC) campaigns. Keyword research is an important internet marketing skill. There are several types of this tool.
2. Skype. “Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people also use Skype to make low-cost calls to landlines and mobiles.” This quote is from about.skpe.com. It’s great software. The best part is that it’s free. I use it.
3. Email. This stands for electronic mail and is a very commonly used tool for not only marketing but also for official and private social communications. There are free versions but you wouldpresent a professional image if you use a paid version.
4. Autoresponders. This is software that enables you send out emails to those on your list of prospects. Its professional use requires that the intended recipients of you emails would have given you prior permission to communicate with them. It’s a very powerful and useful tool. I sometimes wonder what internet marketers would do without it. Here again there are free versions and paid forms. The drawbacks of the free version are that you may not be able to upload many names at once.
5. Article Spinners. This makes my list because of the power of article marketing, which is virtually free. Article spinners are able to give you several versions of one article each of which is unique. You can them submit them to different websites or article directories without being accused of and punished for duplicate content. You need it because it clearly increases your efficiency in article production.
It’s likely that if you asked five people to draw up a list of five necessary internet based marketing tools, each submission would be different.
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Free FB Group Poster – social networking software – Download Link
Download here: https://2clickrun.com/l/?h=653430b257bfd393ff93820c2907b90e
The Dangers of Using Social Media Alone to Build a Business Online
In this video Ryan Biddulph and Alonzo Pichardo Discuss the Importance of having your own Web Presence online , and the Dangers of depending on Social Media alone to you build your business . Catch Ryan Biddulph at http://Bloggingfromparadise.com and catch Alonzo Pichardo at http://alonzopichardo.com
RegEd’s Tools of the Trade Webinar Series – Social Media Management
Social media and social media marketing appear to be the buzzwords as the past couple of years. We hear a lot about ways that companies can use to beat social media communities and the strategies involve in building a following on social media platforms.
For all time respond.
To the good and the bad. Let your audience know that you are there with them. Let them feel like they have a direct line to the show hosts.
This is a big mistake most people make. They desire to push their own agenda and it does not work. This audience is the key to success, and they are telling you exactly what they want. “Give the people what they want!”
So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.
Content is King.
Today, He/She who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
Create Value in Everything.
This especially concerns to rules two and four. For all time be sure what you are posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!
Make it special.
Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.
The average Facebook user is connected to 80 fan pages, and Facebook has over 25 billion pieces of new content posted every month. You are competing for attention, how are you going to get it?
Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)
Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.
A vital part of social media marketing is thinking creatively. Be valid creativity to every campaign and program, and do not trust on a single strategy for success. Plan your campaign carefully.
6 Essential SEO Strategies to Incorporate in 2016
With 2016, businesses are flustered to discover the latest essential search engine optimization techniques to be incorporated into their new year’s marketing strategies. SEO is viewed as a critical marketing component to all businesses that strive to stay relevant in the competitive market today.
Search engines are upgrading their search algorithms to look for updated SEO techniques on websites and blogs that would add value to web consumers and their brands. New or veteran Internet business entrepreneurs and marketers need to refine their SEO manipulation skills as quickly as possible to stay ahead of the competition with the New Year.
However, certain SEO strategies are considered essential for Internet business entrepreneurs and marketers to engage in for the desired market and business results. A dynamic web business site is crucial to draw more web traffic, especially if high quality relevant content is available. This would optimize search engine rankings easily for more returns.
Business entrepreneurs and marketers could adopt the following 6 essential SEO strategies into their new year marketing campaigns for higher returns.
1) Engage the Expert
Every successful website requires an expert in its design, development, implementation and maintenance to be truly effective and dynamic to be productive. The expert must be well versed with all aspects of the website including marketing and advertising aspects in which the website is obligated to perform satisfactorily for generating preferred results.
Hence, the website expert must handle not only the administrative aspects of the website from its design to setup and operation, but its productivity and performance as per its function. The expert is intertwined with the website to influence relevant parties to be connected to the website willingly and frequently.
It is crucial to have the expert recommending the right types of contents to be shared or published as well as catch the attention of search engines for a high SERP listing. When more traffic is attracted to the website, its popularity in the market would grow with more potential sales and higher profits.
Only a subject-matter expert is capable of incorporating the best website designs, SEO features and marketing strategies to make the website attractive to targeted niche markets that would boost branding and business operations.
2) Deploy Content-based Marketing
Good content would work favorably in attracting more web traffic, which looks set as one of the essential SEO strategies that businesses must adopt and continue in 2016. The focus would still be on dynamic keywords or key phrases to ensure fast and successful searches besides attracting search engines to rank the webpage higher.
This type of marketing is known as content-based marketing where the title or content includes the dynamic keywords or key phrases which allow better searches by web consumers. Blogs, research reports, videos and webinars must include relevant, useful information that encourages more traffic. Good content pieces ensure strong links on the Internet to drive the desired traffic. New and fresh content needs to be generated regularly to targeted niche audiences that are supportive of the brand and business for more sales through a higher sales conversion rate.
Regular high quality content posting gives web audiences a better impression of the brand and site that is active and proactive.
3) Incorporate Powerful, Useful Backlinks
Reciprocal links or backlinks are extremely important marketing tools which marketers and webmasters must indulge in for the year 2016 as these are essential components to generate more traffic to the website.
These important links must be updated constantly to ensure that interested web consumers or targeted niche audiences would be directed to the right webpage for the business’s greatest ROI. A well designed squeeze page or landing page should be the final destination of backlinks to boost the business outcome.
Backlinks are extremely useful to lure more web traffic to the preferred webpage that would boost business if the marketer or the business entrepreneur knows how to leverage on it through other tools. Hence, Internet business entrepreneurs and marketers could post quality, useful contents in reputed online directories with huge subscriber volumes or conduct webinars, forums or industry reviews. Many such SEO services could be manipulated to boost the use of backlinks to link the web business site with other reputable web sites to leverage on their market visibility and niche markets.
4) Mobile Friendly Websites
With mobile technology, making a strong presence in the market, it is imperative for the website to be mobile friendly or compatible. Hence, a mobile version website is to be designed or upgraded from the previous structure to cater to the growing number of web consumers who are now active mobile users or owners.
Google also upgraded its search algorithm in 2015 with a major update to accommodate mobile technology. Its ‘Mobilegeddon’ approach gives lower emphasis on sites that are not mobile friendly which accounts for lower rankings in its mobile indexing exercise.
Hence, smart businesses in 2016 should engage in responsive design, a mobile sub-domain or dynamic serving for a mobile version website that would be favored by Google.
5) Deploy HTTPS for Higher Security
It is important to ensure a higher level of security for the website to be visited by one and all to enjoy a pleasant online search experience. A secured website is augured by search engines and web users as identified by Google’s proactive push for HTTPS website URLs with higher rankings accorded for secure sites.
2016 is the time where website security must be stepped up to be more SEO focused for greater business outcomes.
6) Incorporate schema.org Markup
A Schema.org markup is a very favorable code which a website could display to inform Google and others of various pieces of important information on the website regarding the brand, company and business.
The markup also permits Google in locating the business reviews, videos and company profile for better searches and web page rankings. These are essential SEO strategies to improve online marketing endeavors which marketers and business owners should deploy actively in 2016 to stay relevant in the market.
Email Marketing Software – pbSmart Connections by Pitney Bowes
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How to Use Social Networking Sites to Help Your Business Grow
How to Use Social Networking Sites to Help Your Business Grow 00:00:52 Steps 00:00:57 1 – Sign up for accounts at social networking communities such as LinkedIn and Facebook 00:01:49 2 – Share news about your company 00:02:28 3 – Post new job openings 00:03:02 4 – Build your online presence across the Internet by actively maintaining your presence in your social networking communities 00:03:50 5 – Target your message to potential customers without spending a lot of money 00:04:46 6 – Understand your audience 00:05:10 7 – Watch what customers are saying about your products, campaigns and other activity 00:05:58 8 – Acquire positive customer comments 00:06:24 9 – Watch the competition, vendors and related professional activity 00:07:11 Tips 00:07:38 Warnings Content taken from WikiHow http://www.wikihow.com/Use-Social-Networking-Sites-to-Help-Your-Business-Grow
Big social marketing, social media management, blogs, websites, google adwords
Big social marketing, social media management, blogs, websites, google adwords, google payperclick campaigns