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2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson

MBS Associate Professor of Marketing Mark Ritson in ‘Ritson vs Social Media’ crunched the numbers to get to the bottom of the real impact of Oreo’s Super Bowl tweet, taking aim at “lazy journalists and hyperbole-filled social media advocates”. Listen to what else Mark had to say! Find out more about our MBA program, visit

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