You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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Oil Patch Kids OilPatchkids.com – Social Network – Work In The Oil Patch
I was tweeting about a problem one of My Blogging School students had playing a Jing video on Twitter after someone I admired had mentioned it as a good resource for free Video Capture. A few minutes later a fellow asks me a few questions on Twitter about my issue with Jing. Turns out he was in charge of the JingProject Video development team and he had found my tweet and wanted to enhance the product by solving the problem that I had with it.
The whole reason I spend time on social networks is to meet people that can influence others. By meeting a person who had control of a product, I was influencing the development of that product. Social networks like Twitter, Facebook, Myspace and thousands of others place you in a large sea of people, but you have the ability to pick out those who have similar interests to your own.
It is this ability that makes Twitter so powerful. With a search capability that lets you find keywords as they are mentioned, you can join hundreds of conversations that are talking about your favorite topic. By doing so, you show that you are interesting to those people and they can decide to follow you and engage you.
I had been using a tool called ping.fm to broadcast messages to 30+ social networks and one of those, Utterli.com was adding text to the beginning of the message and truncating the end of the message, which sometimes made links unusable, because the url would be shortened and people would go to a 404 error page. I replied that it was only the Utterli posts that had this problem on Twitter and a few minutes later a fellow asked me what could be done to improve the utterli tweets.
I replied about the truncated links and he replied that he was one of the founders and that he was going to pass this information to his programming team. Without my involvement in the conversation, I would not have met this founder of utterli, and the problem would not have been brought to the attention of the programmers yet.
You must never make light of your ability to make a difference in a social networking world! The spirits you raise with a joke could save the life of someone who is contemplating suicide.
While not every communication you have within the world of social networks is life or death, you must always assume that you are going to reach someone who needs to read that message! People today are more fragile than ever and your help could be the difference maker in their lives! So don’t feel that the quote you send out is unnoticed, or that retweet unappreciated! It could reach someone who can make a difference in your life!
Researching Your Target Market – How To Build A Social Networking Website – Social Nicheworks
https://SocialNicheworks.com/FREE – In this video Grant talks about how to go about researching the target market for the niche you have chosen.. He covers how to find out who your audience is, how big it is and how to go about researching this. Learn how to build a income generating social networking website with wordpress and have a location independent business Get started with our FREE Social Nicheworks Foundations mini course – https://SocialNicheworks.com/FREE Need help building your social network? Book a 1 in 1 coaching session! – https://SocialNicheworks.com/COACHING Get our FREE 93 Social Network Niche Ideas here – https://ecomfire.com/93NICHES Subscribe To The Social Nicheworks” YouTube Channel HERE – https://www.youtube.com/channel/UC-OGFiE64lL_OEOwIkdwhJg Like Social Nicheworks” on Facebook HERE – https://www.facebook.com/Social-Nicheworks-175103286264950/ Follow Social Nicheworks” on Instagram HERE: https://www.instagram.com/socialnicheworks/ Get a list of every tool & discount we use to build our social networks Download the PDF here – https://socialnicheworks.com/DISCOUNTS Did you enjoy this video? Subscribe, Like and Share it!
Simple social media dashboard and reports in Google Analytics
Social media is a buzz word in today’s marketing industry. Acting as a direct channel of communication with the end user, social media marketing has emerged as an influential tool for marketers to promote their products and services by tapping potential opportunities available online. Social media channels allow marketers to create attractive as well as interactive profiles, thereby enabling brand promotion, awareness, implementing marketing campaigns, and direct communication with the customer. The ultimate facilities offered by social media enable marketers to identify their business goals and objectives and define an appropriate process to attain them by approaching the target audience segment.
In the scenario of fierce competition, it has become indispensable for marketers to capture the web domain to the best of their abilities and strengthen their online networks. In view of this, a social media programme offers desired platform to carry on the business that purports establishing presence in the market and earning goodwill. Be it about introducing new campaigns or exciting activities, familiarizing customers with new products and services or eliciting their feedback, opinion or suggestions, the technique of social media marketing is multi-faceted and therefore, enables businesses to explore various opportunities and find avenues for further expansion.
To enable marketers to enjoy a solid web presence and accomplish desired goals, digital marketing companies have entered into the marketing industry. They comprise of integrated teams of experts who are abreast of the latest developments in the internet marketing zone and can guide suitably about following the correct roadmap. They are efficient in making the most of social media marketing. Nevertheless, initially they peruse your requirement, factor in the relevant points of concern and then move ahead to formulate a strategy to attract attention to your products and drive more traffic to your website. On the whole, it’s an all-inclusive package that ensures a good promotion of your brand through online resources.
All the activities are planned and executed keeping in mind your satisfaction. The social media experts may prefer conducting a research to study the pertinent aspects of your business and how can it serve customers to the best through its various offerings.
At the same time, they would study about other businesses offering same products and services and how your business can be promoted in a better way. The best part of social media marketing is that you can directly approach the end user that is your target customer and elicit his feedback, which helps decide the next step.
SOCIAL MEDIA 2013: STATISTICS AND TRENDS
There are a lot of social media sites over the internet today. It is important to pick out the most popular media sites. Picking out popular media sites will definitely help you in business or company’s advertising needs.
These are the top sites or the most popular social media sites of 2012:
Facebook as we know it is widely used with over 150 Million users around the globe. Having a Facebook integrated on your website is very important because people can get across your company’s fan page anytime. It also helps with customer interaction because the pages provide you with forums. There is also a Feedback page where clients can see what brands are liked and tested by other customers.
Like Facebook, we know that Twitter is an important tool because it helps with advertising. It is a good communication service too that helps you a lot in getting a new prospect. It is fast and effective with a quick “Follow” button.
YouTube is more of entertainment. It is also a place where you can learn different tutorials of any kind. You can learn cooking, making web pages, hosting web sites, building your own businesses just by listening and watching on different YouTube personal channels by people who created them. You can also make your own channel and upload your set of videos that you would like to advertise over the internet.
LinkedIn is also important for building out your reputation. All these social media tools drive web traffic to your website.
The deal on how to advertise our programs depend on what type of company we have. Our company might be a small online business, an online shopping mall or it could also be a nonprofit organization that we would like to have a wide range of advertisement throughout the World Wide Web. It could also be an internet or home based business, an online magazine or newspaper.
Integrating social media into our web site is very important to gain page rank on Google too. The higher the page rank we have on our business web site, the higher customer we get.
There are a lot more tools out there that are greatly helpful. All you need to know is where to find them. You should try researching and checking out different company web pages. This is the key to a successful marketing strategy.
To find out more on web sites and how to integrate social media tools on your web pages, please check visit kazzit.com.
Top 10 social networking sites
Have a business? Do you have a website for it? Some businesspeople believe that having a website will not only help them create an online presence but also helps them avoid the tendency of being obsolete. More informed and more knowledgeable businesspeople however go the extra mile and has gotten involved in social media by joining several social networking sites and even building a social networking website of their own. This move allows them to gain entry to a larger and more lucrative market and embrace the power of technology buzz and do so with a personal touch.
Not everybody believes in the power of social networking though and its capacity to boost one’s business. They don’t think that creating a social network that will endorse their business brand name is that effective to enhance their productivity and profitability; and so they go about with their business everyday without really caring about social networking or taking advantage of its benefits. You wouldn’t want to be one of these businesspeople. If you don’t want to build a social networking website for your business then at least join several social networking sites that will help you see what existing clients and future ones as well think about your products and services. In fact, the sooner you do this, the better.
Now you probably realize you need to build a social networking website for your business but the question now is how do you go about achieving one? For one thing, you need to hire somebody to help you build it or if you are a technical person or even someone who likes learning new things, you can look into social networking software and consider building a website of your own. It doesn’t start and end in building the social network site though, you will have to make sure you build it in such a way that will precisely enhance your business. Know what type of data your clients would love to get their hands into and make sure it’s available for them in your social networking site. You will not only build a social network but also a good community where your business, your products and your services is the star.
HOW TO MAKE YOUR OWN APP LIKE GAMES & SOCIAL MEDIA APPS
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- How To Use Social Media